Amelia DiMesio
Anaheim,CA
Summary
Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
15
15
years of professional experience
Work History
Integrated Marketing Communications Manager
Beckman Coulter, Inc.
09.2019 - Current
- Accomplished multiple tasks within established timeframes.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Maximized performance by monitoring daily activities and mentoring team members.
- Onboarded new employees with training and new hire documentation.
- Cross-trained existing employees to maximize team agility and performance.
- Controlled costs to keep business operating within budget and increase profits.
- Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
- Reduced operational costs through comprehensive process improvement initiatives and resource management.
- Ensured compliance with industry regulations and legal requirements by implementing comprehensive policies and training programs for staff members.
- Facilitated successful cross-functional collaborations for the completion of key projects, fostering strong working relationships among team members.
- Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.
- Streamlined workflows by identifying bottlenecks in existing systems and proactively addressing these challenges through appropriate solutions implementation.
- Led change management initiatives to drive organizational transformation without compromising employee morale or productivity levels.
- Championed diversity and inclusion efforts within the workplace, resulting in an inclusive environment that fostered creativity and innovation among employees from various backgrounds.
- Implemented innovative marketing campaigns that boosted brand awareness and generated significant sales leads.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Developed detailed plans based on broad guidance and direction.
- Controlled resources and assets for department activities to comply with industry standards and government regulations.
Marketing Consultant
Beckman Coulter, Inc.
04.2018 - 08.2019
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Provided expert guidance on branding strategy to establish consistent messaging across all platforms and touchpoints.
- Planned and executed events and marketing programs to increase qualified leads.
- Managed budgets effectively, ensuring all marketing activities were executed within financial constraints.
- Executed trade show appearances that resulted in increased brand visibility and valuable networking opportunities with potential customers.
- Streamlined internal processes to improve team efficiency for marketing project completion.
- Crafted persuasive copywriting for various channels including websites, advertisements, blog posts, and more.
- Mentored junior team members, fostering a collaborative and positive work environment for the entire marketing department.
- Developed comprehensive marketing plans for clients, incorporating a mix of traditional and digital tactics for optimal results.
- Leveraged email marketing best practices to increase open rates, click-through rates, and overall campaign effectiveness.
- Created customized marketing materials to increase product awareness.
- Collaborated with cross-functional teams to develop and implement market research strategies.
Marketing Communications Lead
Beckman Coulter, Inc.
08.2016 - 03.2018
- Reviewed and approved imagery and text to keep communications in line with brand ideals.
- Executed marketing and sales plans to consistently achieve territory targets.
- Managed consistent design theme, look and content of organization's online presence.
- Coordinated trade show participation, ensuring booth design, staffing, and promotional materials were executed flawlessly to generate leads effectively.
- Improved event attendance by coordinating creative promotional materials and managing RSVP lists.
- Collaborated cross-functionally with internal departments to ensure cohesive messaging across all marketing channels.
- Supported sales teams by creating impactful marketing collateral that effectively communicated product benefits and features.
- Successfully launched new products or services through strategic marketing campaigns, press releases, and events that drove awareness and market adoption.
- Developed comprehensive marketing plans that aligned with overall business objectives and drove growth in target markets.
- Maintained brand consistency throughout all communications materials, from print collateral to digital assets such as web banners or landing pages.
- Increased lead generation with the implementation of targeted email marketing campaigns.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Tracked and reported on marketing campaign responses.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Used online and offline marketing to generate leads, increase visibility and drive sales growth.
- Coordinated with design and media teams to develop high-quality creative assets.
- Optimized email campaigns to increase open and click-through rates.
Marketing Director
Specialized Marketing Services, Inc.
10.2015 - 08.2016
- Built strong relationships with industry professionals and influencers.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Created content and promotional materials to drive engagement and conversions.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Conducted market analysis and research to identify trends and opportunities.
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Evaluated competitor activity to inform strategic decision-making within the marketing department.
- Cultivated relationships with key stakeholders to ensure successful product launches and promotional activities.
- Created innovative strategies to drive customer engagement.
- Conducted market research to identify customer needs and preferences.
- Established partnerships with key industry influencers to amplify brand reach and credibility.
- Championed a customer-centric approach throughout all aspects of marketing execution.
- Continually maintained and improved company's reputation and positive image in markets served.
- Improved website visibility through development and implementation of SEO strategies.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
Integrated Marketing Manager
Spireon, Inc.
01.2011 - 01.2015
- Spearheaded corporate event planning initiatives to enhance brand visibility at industry conferences and trade shows.
- Developed creative assets for social media campaigns, driving higher levels of user engagement and shares.
- Collaborated with cross-functional teams to develop cohesive messaging for product launches, leading to successful market penetration.
- Coordinated with sales teams to align marketing messaging with revenue goals, supporting lead generation efforts through targeted promotions.
- Streamlined internal processes for content creation, improving overall efficiency and productivity within the marketing team.
- Utilized web analytics tools to analyze user behavior on the company website, identifying areas for improvement in UX design and navigation functionality.
- Managed marketing budgets efficiently, allocating resources towards high-impact initiatives that delivered measurable results.
- Conducted regular competitor analysis to identify industry trends and opportunities for differentiation within the marketplace.
- Boosted brand awareness by developing and executing strategic integrated marketing campaigns across multiple channels.
- Developed a comprehensive influencer outreach program that expanded brand reach within key demographic segments online communities.
- Enhanced customer engagement with targeted email marketing strategies, resulting in increased open and click-through rates.
- Established a consistent brand voice and visual identity across all marketing touchpoints, enhancing overall brand recognition in the market.
- Strengthened company reputation through effective public relations outreach, securing media coverage in top-tier publications.
- Managed relationships with external agencies and vendors, ensuring timely delivery of high-quality marketing materials.
- Implemented tracking mechanisms to measure campaign performance, providing valuable insights for future optimizations.
- Optimized paid advertising strategies by refining target audience segmentation and ad placements, resulting in improved ROI on marketing spend.
- Worked with sales channels to direct post-campaign lead follow-up.
- Promoted brand strategy and message continuity across marketing communications within multiple campaigns.
- Analyzed, tracked and monitored email and direct mail campaign performance against campaign goals and budgets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
- Continually maintained and improved company's reputation and positive image in markets served.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Wrote and distributed press releases to increase brand visibility.
Sr. Marketing Specialist
Beckman Coulter
01.2009 - 01.2011
- Beckman Coulter develops, manufactures, and markets products that simplify, automate and innovate complex biomedical testing
- Beckman Coulter sells its products in more than 130 countries
- The Life Science division generates approximately $2.5 Billion in annual sales
- Developed global marketing plans for multiple life science product lines, managing the flow of communication and project status with all parties, ensuring a unified understanding of marketing goals
- Managed marketing projects that included advertising campaigns, product launches, resource planning, program tracking, project documentation, budgeting, targeted marketing, negotiation, print and web production, content, and campaign strategies
- Coordinated lead generation efforts using sales tools, user group meetings, webinars, e-marketing, social media, and trade shows
- Established metrics to track the effectiveness of North American marketing campaigns, giving stakeholders the ability to make better decisions for future marketing efforts
- Contributions resulted in a 50% increase in sales from the prior year for the Cellular product line
- Collaborated with the Capillary Electrophoresis product team to launch the CESI 8000, a new, disruptive technology
- The campaign included creating and researching new product names, branding, and messaging and assisted Product Marketing with campaign roll-out.
Education
MBA - Business Administration
University of Arizona Global Campus
Glendale, AZ06.2023
Skills
- Team Leadership
- Verbal and written communication
- Time Management
- Complex Problem-Solving
- Strategic Planning
- Project Management
- Cross-Functional Teamwork
- Customer Relationship Management (CRM)
- Business Administration
- Marketing
- Product Management
- Budget Control
- Key Performance Indicators
- Expense Tracking
- Brand Management
- Lead Generation
- Teamwork and Collaboration
- Decision-Making
- Computer Skills
- Problem Resolution
- Team Development
- Work Planning and Prioritization
- Hiring and Training
- Customer Relationship Management
Systems Proficiencies
- Microsoft Office applications: Word, Excel, PowerPoint, and SharePoint
- Proficient in graphics programs in Adobe Creative Suite (CS), QuarkXpress, PhotoShop, and Illustrator
- Marketing Automation: NetSuite, Salesforce, Pardot, Marketo
- Marketing Project Management: Workfront, Basecamp, Monday.com
- Digital Asset Management: Bynder, Seismic
- Regulatory and Compliance systems: MAPSS and EDMS
Languages
Spanish
Native or Bilingual
Timeline
Integrated Marketing Communications Manager
Beckman Coulter, Inc.
09.2019 - Current
Marketing Consultant
Beckman Coulter, Inc.
04.2018 - 08.2019
Marketing Communications Lead
Beckman Coulter, Inc.
08.2016 - 03.2018
Marketing Director
Specialized Marketing Services, Inc.
10.2015 - 08.2016
Integrated Marketing Manager
Spireon, Inc.
01.2011 - 01.2015
Sr. Marketing Specialist
Beckman Coulter
01.2009 - 01.2011
MBA - Business Administration
University of Arizona Global Campus
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