Amelia Dortch
Marietta,GA
Summary
Experienced content creator with over 10 years of experience in effective communications, branding and graphic design. Results-oriented and proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
19
19
years of professional experience
Work History
Founder and Creative Lead
Hines Dortch Consulting, LLC
Atlanta, GA
01.2016 - Current
- Successfully manage 20+ diverse client accounts across various industries.
- Forecast marketing trends based on previous data to adjust campaigns and maximize sales.
- Maximize advertising efforts by developing content for media relations, corporate communications and social media posts.
- Write engaging and successful marketing, advertising and website copy.
- Identify appropriate marketing channels and target customers for campaigns.
- Create customized marketing materials to increase product awareness.
- Develop creative design for print materials, brochures, banners and signs.
- Create high-impact messaging for marketing media, contributing to increases in revenues and market share.
- Create digital image files for use in digital and traditional printing methods.
- Meet with clients to present mockups and collect information for adjustments.
- Design website layouts, templates and unique branded looks.
- Produce original, creative content for promotional advertisements and marketing materials.
- Write advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Customize brand message to reach and capture target audience interest and drive engagement.
- Write social media outreach posts on both informational and promotional topics.
- Coordinate with social media, public relations and other teams to execute product introductions.
- Put together videos for social media, advertising and informational purposes.
- Review and edited final copy for accuracy and oversaw production.
- Preserve branding standards of assigned accounts.
- Carefully prepare design layouts into prepress files for offset, web and digital printing.
- Negotiate contracts and timelines with service providers such as printers.
- Offered friendly and efficient service to customers, handled challenging situations with ease.
- Developed key operational initiatives to drive and maintain substantial business growth
Public Affairs Specialist
USDA Natural Resources Conservation Service
Marietta, GA
07.2012 - Current
- Lead communications, marketing and branding efforts in states throughout Southeast and Midwest
- Oversee $25M communications budget for approximately 15 programs and manage statewide public affairs program and its social media, blogs, email marketing, creative campaigns and traditional press releases
- Develop strategic plans to improve external messaging while managing statewide communications portfolio
- Protect brand reputation of USDA through active communication and messaging to build trust with constituents
- Analyzed data to assess performance of different statements, posts and campaigns
News Anchor/Reporter
WNEG-TV Toccoa
Athens, GA
07.2007 - 01.2011
- Anchored daily, hour-long newscast, managed content, production and show rundown
- Independently developed and maintained relationships with sources and community leaders in 20 county coverage area
- Collaborated with Georgia Department of Labor staffers to plan and co-host Georgia Department of Labor’s televised job fair in 2008 with Labor Commissioner
- Drafted news headlines for broadcasting to capture listeners with clear and condensed writing.
- Collected data from various sources to determine facts and opinions and fashioned into cohesive story for television or radio broadcast.
Education
Master of Public Administration -
The University of Georgia, School of Public And International Affairs
05.2012
Bachelor of Arts - Broadcast, Psychology
The University of Georgia, Grady College of Journalism
05.2006
Skills
- Originality and Creativity
- Verbal and Written Communication
- Team Collaboration
- Adobe Systems Software
- Microsoft Office
- Layout Design
- Advertising Copy
Websites
Timeline
Founder and Creative Lead
Hines Dortch Consulting, LLC
01.2016 - Current
Public Affairs Specialist
USDA Natural Resources Conservation Service
07.2012 - Current
News Anchor/Reporter
WNEG-TV Toccoa
07.2007 - 01.2011
Master of Public Administration -
The University of Georgia, School of Public And International Affairs
Bachelor of Arts - Broadcast, Psychology
The University of Georgia, Grady College of Journalism