Amelia Downes
Newport Beach,CA
Summary
As a digital marketing specialist, I am skilled at strategizing, executing and optimizing paid search & social marketing campaigns. Specifically, ranging from Lead Generation, SEO and SEM to social media marketing and staying abreast of the latest trends. Ultimately, enabling me to develop and execute comprehensive and effective digital marketing strategies.
Overview
4
4
years of professional experience
Work History
Senior Digital Marketing Specialist
FRANCHISE FOCUSED MARKETING
Santa Ana, California
02.2023 - 10.2024
- Created and managed over 100 Google and Meta campaigns at a time, demonstrating proficiency in managing and optimizing advertising strategies for each campaign.
- Managed relationships with 60+ clients across the world through regular biweekly meetings, establishing clear communication to ensure direct and proactive client services
- Retained over 90% of assigned clients from 2023-2024
- Maintained successful KPI's, by sustaining a low cost per lead across all lead generation campaigns for new and existing campaigns on paid search platforms while keeping the cost per customer acquisition low for all campaigns
- Developed and executed A/B Testing strategies to optimize the most successful campaign
- Supervised clients' monthly budgets upwards of 200k to ensure precise spending alignment & conduct monthly audits for financial accuracy
- Worked directly with strategy, creative & sales teams to develop the most successful proposition for each brand
Social Media Coordinator
KOVACH MARKETING
07.2022 - 03.2023
- Managed seven different social media accounts for clients
- Worked directly with clients to conceptualize, implement, monitor, optimize, and report all social posts and ads
- Created content (videos, posts, ads) with copy and keywords with the ultimate objective of generating action, interest, and/or engagement from the targeted audience
- Consistently promoted and boosted ads on social platforms daily
- Gathered analytical data and created monthly reports to send to the client
Associate Content Creator
PURE SALT INTERIORS
06.2021 - 07.2022
- Managed all photoshoots from on-white's to client's homes
- Managed entire Little Salt Collection
- Assisted in pulling product for marketing initiatives for all shoots
- Tracked all photography and assets deliverables and disseminate to appropriate parties
- Consistently updated and monitored all asset management
- Tracked engagement and follow all trends through all social media platforms (shoot, edit IG reels and tiktoks)
Digital Media Assistant
CEREBRAL PALSY FOUNDATION
06.2020 - 06.2021
- Worked on different social media platforms by introducing CPF on new social media platforms
- Edited videos on Adobe Premiere, iMovie, project research
Education
Bachelor of Arts - Cinema And Media Studies
GETTYSBURG COLLEGE
Gettysburg, PASkills
- Search Engine Optimization
- Pay-per-click advertising
- Google Ads Display Certified
- Google Ads Search Certified
- Google Ads Video Certified
- Meta Ad Certified
- Keyword Research
- Building Campaigns
Education
Gettysburg, PA
Contact
Newport Beach, CA 92660
Timeline
Senior Digital Marketing Specialist
FRANCHISE FOCUSED MARKETING
02.2023 - 10.2024
Social Media Coordinator
KOVACH MARKETING
07.2022 - 03.2023
Associate Content Creator
PURE SALT INTERIORS
06.2021 - 07.2022
Digital Media Assistant
CEREBRAL PALSY FOUNDATION
06.2020 - 06.2021
Bachelor of Arts - Cinema And Media Studies
GETTYSBURG COLLEGE
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