Amelia Hynes
New York City
Summary
Dynamic Partner Marketing Specialist with a proven track record at ServiceNow, excelling in campaign management and cross-functional collaboration. Expert in leveraging data analysis to optimize marketing strategies, enhancing customer engagement. Successfully created and implemented a centralized partner marketing platform, improving access to resources and driving impactful multi-channel initiatives.
Overview
5
5
years of professional experience
Work History
Partner Marketing Specialist
ServiceNow
New York
03.2026 - Current
- Executed integrated multi-channel marketing campaigns, ensuring timely delivery and alignment with strategic goals.
- Collaborated with cross-functional teams to align messaging and user experience with audience needs.
- Coordinated development of marketing materials and content to enhance campaign effectiveness and support planning.
- Managed implementation of Crossbeam account mapping tool to enhance partner alignment and data visibility.
- Analyzed engagement trends and gathered stakeholder feedback to inform optimization strategies for campaign performance.
- Acted as primary contact for internal stakeholders to maintain clear communication and alignment.
Partner Marketing Associate
ServiceNow
New York
07.2024 - 03.2026
- Coordinated planning and execution of integrated, multi-channel marketing campaigns, collaborating with Brand, Content, Design, and Digital teams to deliver cohesive global initiatives
- Led development of a centralized Partner Marketing Experience platform, improving access to campaign assets, toolkits, and content across global markets
- Aligned content strategy, UX, and messaging with audience needs through collaboration with internal teams, enhancing engagement and usability of marketing materials
- Supported campaign intake and execution workflows through the Marketing Concierge Desk, improving request routing, project tracking, and operational efficiency
Strategic Engagement Co-Op
ServiceNow
Santa Clara
01.2023 - 06.2023
- Collaborated with cross-functional teams to execute strategic engagement plans that aligned with business goals and addressed customer needs
- Coordinated planning and execution of ServiceNow's annual Knowledge conference to ensure alignment with strategic objectives and enhance customer engagement
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
Public Relations Intern
Krupa Consulting
New York
06.2022 - 08.2022
- Executed PR campaigns for wellness, food, and lifestyle clients by drafting impactful press materials, compiling media lists, and conducting targeted influencer outreach
- Drafted press materials and coordinated campaign activities across multiple clients to enhance brand visibility
- Monitored media coverage and trends to deliver actionable insights on consumer behavior and brand positioning
Public Relations Associate
Clarity Global Communications
San Francisco
07.2021 - 12.2021
Education
Bachelor of Science - Business Administration
Northeastern University, D'Amore-McKim School of Business
Boston, MA05-2024
Skills
- AI
- Microsoft Office Suite
- Google Suite
- Social media
- Marketing strategy
- Campaign management
- Cross-functional collaboration
- Data analysis
- Project coordination
- Customer engagement
Special Skills Interests
Vintage Clothing, Fashion, Sustainability, Cooking, Volunteering, Travel, Interior Design, Yoga
Timeline
Partner Marketing Specialist
ServiceNow
03.2026 - Current
Partner Marketing Associate
ServiceNow
07.2024 - 03.2026
Strategic Engagement Co-Op
ServiceNow
01.2023 - 06.2023
Public Relations Intern
Krupa Consulting
06.2022 - 08.2022
Public Relations Associate
Clarity Global Communications
07.2021 - 12.2021
Bachelor of Science - Business Administration
Northeastern University, D'Amore-McKim School of Business