Amelia Lyles
Clemson,SC
Summary
Creative visionary with expertise in photography, graphic design, and marketing. Currently a Creative Designer for Cadency, developing innovative branding and design solutions for clients like HP. Experienced in capturing high-quality event photography for notable festivals, including Lovin' Life Music Fest, and designing marketing materials that enhance event awareness. Proficient in Adobe Creative Suite, dedicated to creating impactful visual content that resonates with audiences.
Overview
1
1
year of professional experience
Work History
Creative Designer
Cadency Student-Led Agency
01.2024 - Current
- Currently leading creative design for HP, with responsibilities in brand strategy, visual communication, and client-focused marketing solutions
- Present high-quality brand campaigns, utilizing storytelling and marketing research to meet client objectives
- Collaborate with a multidisciplinary team to manage client relationships and deliver impactful results for both Clemson and HP.
Photographer
Southern Entertainment
Charlotte , USA
05.2024 - Current
- Captured live performances of top artists, including Noah Kahan, Maggie Rogers, Dominic Fike, Stevie Nicks, and Post Malone, creating event photography used in promotional campaigns
Marketing & Communications Design | Internship
Clemson University
09.2023 - 05.2024
- Created logos, spreads, and visual assets for branding initiatives, enhancing the university's communication strategy and brand consistency
- Collaborated on magazine visuals and photoshoots, ensuring cohesive visual storytelling across all projects
- Developed and delivered client pitch decks, effectively presenting creative concepts and design solutions
Editorial Graphic Designer | Internship
Local Life Magazine
05.2023 - 08.2023
- Developed compelling graphics, illustrations, and layouts that enhanced the overall visual quality of the magazine, collaborating with editorial staff to ensure cohesive, brand-aligned storytelling using Adobe Creative Suite
- Delivered magazines directly to clients, assisting with logistics and inventory management to ensure timely distribution
Education
Bachelor of Science - Graphic Communications, Brand Communications
Clemson University
Clemson05.2025
Skills
- Design: Adobe Illustrator, Photoshop, InDesign, Lightroom
Web: HTML, CSS
Prototyping: Figma, Wrike
Print: Screen Printing, Flexography
Photography: Concert, Event, Creative
Marketing: Brand Strategy, Storytelling, Social Media
Leadership Experience
- Photography and Marketing Creative, Clemson Music Fest (CMF),
04/24 - Present
Led photography and design for CMF, capturing performances of artists such as Mt. Joy, The Fray, Two Friends, and T-Pain., Designed digital ads and promotional content, boosting campus event awareness by 30%., Worked with the CMF team to enhance event branding through strategic marketing and visual communication.
- Public Relations Committee Member, Clemson University Student Government (CUSG), 09/23, 05/24, Collaborated with the communications team on social media marketing, graphic design, and content creation.
Timeline
Photographer
Southern Entertainment
05.2024 - Current
Creative Designer
Cadency Student-Led Agency
01.2024 - Current
Marketing & Communications Design | Internship
Clemson University
09.2023 - 05.2024
Editorial Graphic Designer | Internship
Local Life Magazine
05.2023 - 08.2023
Bachelor of Science - Graphic Communications, Brand Communications
Clemson University
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