Summary
Overview
Work History
Education
Skills
Volunteer Experience
Timeline
Generic
AMELIA MCHUGH

AMELIA MCHUGH

Dorchester,MA

Summary

Results-driven marketing and client engagement professional with 8 years of experience in brand strategy, digital marketing, CRM, and customer engagement. Proven track record in executing multi-channel marketing campaigns, leveraging data analytics to drive strategic decisions, and optimizing B2B, B2B2C, and DTC customer experiences. Adept at crossfunctional collaboration, agency partnerships, and global engagement strategies. Passionate about delivering compelling brand narratives that drive engagement and revenue growth.

Overview

8
8
years of professional experience

Work History

Recruiting Director

3D Lacrosse
Boston, MA
01.2022 - Current
  • Company Overview: Club Lacrosse Program
  • Develop and execute recruitment strategies leveraging digital communication and email marketing to enhance athlete outreach and placement.
  • Build and manage relationships with key stakeholders, coaches, and partners to support athlete recruitment efforts.
  • Oversee compliance with NCAA/NAIA recruitment regulations, ensuring all marketing and engagement initiatives align with guidelines.
  • Club Lacrosse Program

Senior Client Engagement Executive

Epsilon
Boston, MA
02.2021 - 05.2025
  • Company Overview: Advertising Agency
  • Develop and execute strategic lifecycle marketing campaigns that enhance customer engagement and brand loyalty.
  • Lead multi-channel engagement strategies, including email, digital, and direct marketing, optimizing DTC and B2B2C communications.
  • Manage key agency partnerships, overseeing the creation of product content assets (videos, photo, and digital assets) that drive engagement.
  • Partner with cross-functional teams to implement data-driven insights, refining segmentation and targeting strategies.
  • Track marketing performance metrics, translating analytics into actionable engagement plans that drive revenue growth.
  • Advertising Agency

Account Manager/Marketing Specialist

REV Lacrosse
Boston, MA
08.2017 - 01.2022
  • Company Overview: Club Lacrosse Program
  • Managed client accounts, developed marketing campaigns, and tracked key performance metrics to optimize engagement.
  • Provided customer service to 100–200 clients daily, ensuring smooth communication and resolution of inquiries.
  • Collected and analyzed event, sales, and revenue data to enhance future marketing strategies.
  • Oversaw multiple social media platforms to strengthen brand presence and increase engagement.
  • Streamlined internal processes to improve efficiency and enhance the overall customer experience.
  • Club Lacrosse Program

Education

Plymouth State University
05-2017

Skills

  • Email Marketing
  • Lifecycle Campaigns
  • Brand Marketing
  • Product Marketing Strategy
  • CRM
  • Customer Engagement Strategies
  • Data Analytics
  • Performance Tracking
  • Adobe Analytics
  • A/B Testing
  • Optimization
  • Cross-functional Collaboration
  • Process Improvement
  • Efficiency Optimization
  • Customer Segmentation
  • Targeting
  • ESP Management
  • Execution

Volunteer Experience

  • PHS Girls Lacrosse Spin Fundraiser Leader, Portsmouth High School, 2020, Present, Organized and led a spin fundraiser, coordinating logistics, participant engagement, and fundraising efforts to support a charitable cause.
  • Advisor, Morgan's Message, 2021, Present, Acted as a bridge between club members and organization leadership, promoting mental health awareness in athletics and facilitating events and discussions.

Timeline

Recruiting Director

3D Lacrosse
01.2022 - Current

Senior Client Engagement Executive

Epsilon
02.2021 - 05.2025

Account Manager/Marketing Specialist

REV Lacrosse
08.2017 - 01.2022

Plymouth State University

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AMELIA MCHUGH