Summary
Overview
Work History
Education
Skills
Timeline
Generic
Amelia McHugh

Amelia McHugh

Boston,MA

Summary

Results-driven marketing and client engagement professional with 8+ years of experience in brand strategy, digital marketing, CRM, and customer engagement. Proven track record in executing multi-channel marketing campaigns, leveraging data analytics to drive strategic decisions, and optimizing B2B, B2B2C, and DTC customer experiences. Adept at cross-functional collaboration, agency partnerships, and global engagement strategies. Passionate about delivering compelling brand narratives that drive engagement and revenue growth.

Overview

8
8
years of professional experience

Work History

Recruiting Director

3D Lacrosse
01.2022 - Current
  • Company Overview: Club Lacrosse Program
  • Develop and execute recruitment strategies leveraging digital communication and email marketing to enhance athlete outreach and placement.
  • Build and manage relationships with key stakeholders, coaches, and partners to support athlete recruitment efforts.
  • Oversee compliance with NCAA/NAIA recruitment regulations, ensuring all marketing and engagement initiatives align with guidelines.

Senior Client Engagement Executive

Epsilon
02.2021 - 05.2025
  • Company Overview: Advertising Agency
  • Develop and execute strategic lifecycle marketing campaigns that enhance customer engagement and brand loyalty.
  • Lead multi-channel engagement strategies, including email, digital, and direct marketing, optimizing DTC and B2B2C communications.
  • Manage key agency partnerships, overseeing the creation of product content assets (videos, photo, and digital assets) that drive engagement.
  • Partner with cross-functional teams to implement data-driven insights, refining segmentation and targeting strategies.
  • Track marketing performance metrics, translating analytics into actionable engagement plans that drive revenue growth.

Account Manager/Marketing Specialist

REV Lacrosse
08.2017 - 01.2022
  • Company Overview: Club Lacrosse Program
  • Managed client accounts, developed marketing campaigns, and tracked key performance metrics to optimize engagement.
  • Provided customer service to 100-200 clients daily, ensuring smooth communication and resolution of inquiries.
  • Collected and analyzed event, sales, and revenue data to enhance future marketing strategies.
  • Oversaw multiple social media platforms to strengthen brand presence and increase engagement.
  • Streamlined internal processes to improve efficiency and enhance the overall customer experience.

Education

Plymouth State University
05-2017

Skills

  • Email Marketing & Lifecycle Campaigns
  • Brand & Product Marketing Strategy
  • CRM & Customer Engagement Strategies
  • Data Analytics & Performance Tracking
  • Adobe Analytics
  • A/B Testing & Optimization
  • Cross-functional Collaboration
  • Process Improvement & Efficiency Optimization
  • Customer Segmentation & Targeting
  • ESP Management & Execution

Timeline

Recruiting Director

3D Lacrosse
01.2022 - Current

Senior Client Engagement Executive

Epsilon
02.2021 - 05.2025

Account Manager/Marketing Specialist

REV Lacrosse
08.2017 - 01.2022

Plymouth State University

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