AMELIA TOMSON

Passionate and proactive brand manager with proven success in meeting sales goals and maximizing customer satisfaction. Comfortable using CRM software to identify gaps between customer's needs and business impact while strategically building and retaining trusted client relationships. I excel working in a competitive sales environment, specializing in event planning and digital campaigns to achieve ambitious business goals.

Lead Makeup Artist, Thread and QueerMagz, Ithaca, NY, 09/21, 12/23, Produced visionary looks and contributed to creative projects that aligned with editorial goals., Applied makeup to models and adapted looks to best suit an individual., Collaborated with creative team and models to ensure smooth communication at shoots., Designed mood boards and organized meetings to produce a cohesive vision for the team. Artist, The Cornell Diplomat, Ithaca, NY, 03/21, 12/21, Created designs, concepts, and sample layouts for front and back cover of printed and digital magazine., Consulted with club departments to establish a custom creative vision and direction for projects., Corresponded with club departments throughout the design process, providing drafts and mock-up options to ensure that jobs were produced and delivered as specified. Design Strategist, Medium Design Collective, Ithaca, NY, 09/19, 09/20, Recruited multiple college students to participate in focus groups., Compiled interview information and analyzed common themes around social connectedness., Presented proposal for an art exhibition to educate and affect change around use of social media.

• Marketing Intern, DNA Vibe, Centennial, CO, 05/20, 09/20, Executed digital advertising and social media campaigns for an early-stage brand, boosting awareness and engagement., Designed an Instagram giveaway that drove a 20x increase in engagement, shaping campaign optimization strategy., Launched a consumer behavior analytics initiative (extrovert vs. introvert segmentation) to tailor marketing strategies and improve engagement., Built and managed a marketing calendar and outreach plan, increasing customer retention, referrals, and new user acquisition.
• La Mer Beauty Counter Manager, Nordstrom, Cherry Hill, NJ, 12/24, Current, Represent La Mer through account management and client solutions, cultivating long-term customer relationships., Planned and delivered bi-weekly in-store events (e.g., The Glow Edit: Lift and Firm) to enhance engagement and brand visibility., Leveraged email marketing and CRM outreach via Nordstrom's Personal Book to drive repeat sales., Achieved $119,410 in personal net sales over 6.5 months through consultative selling and promotional strategy execution.
• Receptionist, Classical Concepts Salon, Saratoga Springs, NY, 02/24, 12/24, Coordinated client scheduling and served as the primary point of contact, ensuring seamless customer experiences., Resolved client concerns and maintained accurate operational and financial records.
• Beauty Advisor, Sephora, Huntington Beach, CA, 05/22, 11/22, Delivered client-focused consultations and product training, enhancing customer satisfaction and loyalty., Stayed ahead of industry trends to provide data-informed recommendations across luxury brands.

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