AMELIA WILLENBORG
Denver,CO
Summary
I am an innovative, business-minded individual who specializes in finding solutions through careful research and analysis. I am driven to finish tasks efficiently and correctly, and have an excellent professional reputation. My career goals are to continue to learn and grow while utilizing my education, creativity and communication skills to benefit my employer.
Overview
12
12
years of professional experience
Work History
Market Manager of Revenue Strategy
Sonesta Hotels
11.2024 - Current
- Held weekly meetings in collaboration with on-property and above property leaders for portfolio of hotels(ranging from 7-15 properties) to discuss STR results, sales strategies, special events and future pricing structures
- Utilized advanced analytics tools to identify trends and inform strategic decision-making processes while monitoring market trends
- Enhanced profitability by conducting regular competitor analysis and adjusting pricing accordingly
- Completed annual full year budgets and submitted monthly forecasts to track revenue growth
Senior Market Revenue Management Analyst
Sonesta Hotels
05.2023 - 11.2024
- Organized and conducted weekly presentations for on-property teams to aid them in implementing data-driven pricing strategies and optimizing inventory allocation
- Enhanced financial reporting accuracy by streamlining data collection processes and improving data validation procedures
- Identified opportunities for revenue growth through detailed market analysis and competitor benchmarking
- Improved forecast accuracy by developing advanced statistical models that accounted for seasonality, special events, and other external factors impacting demand
- Maximized revenue by identifying opportunities for growth through detailed market analysis and competitor benchmarking
Hotel Performance/Revenue Analyst
Sage Hospitality Group
12.2021 - 02.2023
- Analyzed data and made recommendations to internal operations management for branded and independent hotels and created comprehensive presentations to be presented to ownership groups
- Developed a 5 Year Historical and Forward Looking Strategic Analysis to enhance the company's current growth model
- Developed budget and forecasting analytical tools to enhance and expedite processes
- Tracked and analyzed various KPIs by hotel and produced monthly scorecards in a timely and accurate manner
- Assisted with ROI analysis on revenue enhancement projects
- Reviewed internal systems and organized training plans to address areas in need of improvement
- Assisted in hotel transitions, both exiting and entering the portfolio
Corporate Revenue Analyst
Stonebridge Companies
03.2019 - 11.2021
- Evaluated hotel markets throughout the US to competitively position properties using revenue management software
- Responsible for the creation and distribution of forecast, sellout efficiency, STR, and other revenue reports on a weekly basis
- Created sales packages, effective pricing strategies, and assisted with revenue calls
Technical Recruiter/Associate Delivery Manager
Metro Systems Inc
01.2018 - 03.2019
- Responsible for the activity and production of recruiters within the Denver branch to ensure quarterly sales goals were met
- Conducted full recruitment process from sourcing to applicant closure for Fortune 500 Companies
- Connected with outside vendors to generate new client companies and local accounts
Interior Designer
West Elm
04.2017 - 12.2017
- Worked with in-store clients to develop personalized design plans from initial cost sheet breakdowns to final installation of furniture and home goods
Guest Services Associate - Renaissance Raleigh
Concord Hospitality
06.2015 - 12.2016
- Initial point of contact for hotel guests
- Managed all in-house groups and coordinated in-room amenities
- Generated hourly revenue reports through MARSHA and PMS systems to correlate available room types for guests
Guest Services Associate - Marriott City Center
Interstate Hotels
04.2014 - 06.2015
- Initial point of contact for hotel guests including check-in, check-out, and front office accounting
Education
Bachelor of Arts - Design & Applied Arts, Business And Entrepreneurship
North Carolina State University
Raleigh, NC12.2016
Skills
- Budgeting & Forecasting
- Microsoft Excel
- ProfitSword
- IDeaS
- Lighthouse - Formerly OTA Insight
- Demand360
- SynXis
- Opera Cloud & Legacy
- Revinate
- HotelIQ
- Kalibri Labs
- CIA Solutions
- Third Party Booking Platofmrs
- HotStats
- Demand360
- Marriott OneYield
- Marriott MRDW
- Hilton OnQ
- Hilton Cognos
- Hilton R&I
- Hyatt Reserve
- STR Reporting
Timeline
Market Manager of Revenue Strategy
Sonesta Hotels
11.2024 - Current
Senior Market Revenue Management Analyst
Sonesta Hotels
05.2023 - 11.2024
Hotel Performance/Revenue Analyst
Sage Hospitality Group
12.2021 - 02.2023
Corporate Revenue Analyst
Stonebridge Companies
03.2019 - 11.2021
Technical Recruiter/Associate Delivery Manager
Metro Systems Inc
01.2018 - 03.2019
Interior Designer
West Elm
04.2017 - 12.2017
Guest Services Associate - Renaissance Raleigh
Concord Hospitality
06.2015 - 12.2016
Guest Services Associate - Marriott City Center
Interstate Hotels
04.2014 - 06.2015
Bachelor of Arts - Design & Applied Arts, Business And Entrepreneurship
North Carolina State University