Amelie Sun McDowell
New York,USA
Summary
Mission-driven digital platform manager with a passion for creating impactful user experiences that drive client engagement. Brings a unique blend of operational, marketing, technical, and design proficiency. Seasoned thought leader in Product Localization, excelling at translating intricate business challenges into targeted achievable solutions and compelling concepts. Fluent in Chinese, English, and French, possessing a comprehensive background spanning the global fine art, media, and entertainment industries.
Overview
13
13
years of professional experience
Work History
AVP, Senior Web Producer, Web Management, Corporate and Digital Department
CHRISTIE’S
04.2022 - Current
- Lead the management of Christie's multilingual website, taking responsibility for digital marketing channels and overseeing the planning and execution of global digital media-driven projects, covering design, creative direction, content, brand and copy guidelines, technical resolution, SEO, and UX optimization
- Provide guidance on digital service strategy, product vision, technical and business requirements for multi-language products across E-commerce, Private Sales, Marketing and Services, catering to the needs of a global business active in 46 countries
- Act as a digital evangelist and expert, fostering cross-functional collaboration internally with stakeholders and externally with developer teams
- Successfully supported the enhancement of globalization in four system migration projects, ensuring the delivery of high-quality outcomes and the timely achievement of project milestones in a fast-paced and demanding environment
- Leverage data insights, geotargeting and AB tests to maximize conversion and engagement across Christie’s digital canvases.
Senior Web Producer, Asia Specialist, Digital Experience
CHRISTIE’S
03.2019 - 04.2022
- Champion and define optimal user experiences for Christie’s Chinese digital platforms both for external and internal users, continuously identifying opportunities for technical solutions and content publishing efficiencies
- Manage and produce digital promotional materials with a specialized focus on Localization projects that support Asian Art categories, Chinese language and Asia-based Marketing initiatives
- Support Product & Production teams by reviewing and defining technical and CMS requirements especially as it relates to Chinese versions of new templates and digital products
- Execute multi-language product launch in foreign languages including Traditional Chinese, Simplified Chinese and French.
Associate Editor, Marketing Department
SOTHEBY’S
03.2015 - 03.2019
- Managed Sotheby's Chinese portal and actively contributed to the localization development in Asia within the website upgrade project
- Established best practices for the new CMS, implemented data-driven analytic initiatives and SEO strategy to increase client engagement
- Coordinated internally with global teams to support content creation within marketing campaigns across all Chinese digital media platforms
- Conducted regular site maintenance and UAT for updated Chinese version of dotcom and mobile interfaces, ensuring a seamlessly digital user experience
- Developed a comprehensive website roadmap outlining architecture for a new Chinese site while maintaining consistent design and identity in alignment with Sotheby’s global brand standards and ethos.
Journalist
SHANGHAI DRAGON TV
05.2013 - 12.2013
- Produced Chinese media coverage for major network as a foreign correspondent
- On-camera presenting and reporting for significant events including Cannes Film Festival and French Chinese Film Festival.
Account Manager
ACENTURE
01.2012 - 05.2013
- Oversaw customer database to cultivate client relationships and business initiatives, prospecting multinational companies and organizing marketing programs.
Assistant Account Manager
HUAWEI
12.2010 - 07.2011
- Assistant Account Manager for multinational technology company
- Analyzed product offerings, specifications, pricing and promotional strategies for sales channels and trade shows, implemented marketing projects.
Education
Master of Business Administration -
EFAP – ÉCOLE DES NOUVEAUX METIERS DE LA COMMUNICATION
Paris, FranceBachelor’s Degree-Exchange program: Information and Communication -
UNIVERSITÉ DE CAEN NORMANDIE
Caen, FranceBachelor’s Degree, International Journalism -
COMMUNICATION UNIVERSITY OF CHINA
Beijing, ChinaSkills
- Digital Marketing
- Localization
- Information Architecture
- Figma
- Web Design
- Digital Publishing
- Stakeholder Management
- User Experience (UX)
- Product Development
- Brand Strategy
Additional Information
Chinese (Native language); English (Fluent proficiency); French (Professional proficiency)
Timeline
AVP, Senior Web Producer, Web Management, Corporate and Digital Department
CHRISTIE’S
04.2022 - Current
Senior Web Producer, Asia Specialist, Digital Experience
CHRISTIE’S
03.2019 - 04.2022
Associate Editor, Marketing Department
SOTHEBY’S
03.2015 - 03.2019
Journalist
SHANGHAI DRAGON TV
05.2013 - 12.2013
Account Manager
ACENTURE
01.2012 - 05.2013
Assistant Account Manager
HUAWEI
12.2010 - 07.2011
Master of Business Administration -
EFAP – ÉCOLE DES NOUVEAUX METIERS DE LA COMMUNICATION
Bachelor’s Degree-Exchange program: Information and Communication -
UNIVERSITÉ DE CAEN NORMANDIE
Bachelor’s Degree, International Journalism -
COMMUNICATION UNIVERSITY OF CHINA
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