America Carlough
Rockaway,New Jersey
Summary
Creative marketing leader with a demonstrated history of achievement in growing market share and driving sustained growth. Well-organized and analytical with a strong attention to detail and excellent reporting and recordkeeping abilities. Expertise in [Software].
Overview
33
33
years of professional experience
Work History
Marketing Operations
A-MEDIA-C
Rockaway, NJ
01.2014 - Current
- Created training materials for new hires related to operational functions.
- Coordinated with vendors regarding product availability, pricing, delivery dates.
- Ensured compliance with company policies and industry regulations.
- Developed and implemented strategic social media marketing plans.
- Coordinated with various departments to resolve conflicts between schedule requests.
- Facilitated communication between physicians, nurses, and administrative staff regarding patient scheduling matters.
Marketing Research Specialist
HRA Healthcare Research Associates
Parsippany, NJ
04.2008 - 12.2013
- Captured insights from previous initiatives, surveys and market research to create successful marketing campaigns.
- Drafted recommendations based on analysis of collected data for clients' business needs.
- Analyzed data using statistical software such as SPSS, SAS, STATA, R. to identify trends in the marketplace.
- Organized focus group discussions and utilized advanced techniques like laddering or projective questioning during interviews.
- Advised clients on best practices for collecting primary data through online surveys or other methods.
- Sourced and screened potential candidates for open positions.
New Business Development Manager
Williams Worldwide Television
Santa Monica , CA
12.1995 - 08.2001
- Built strong partnerships with other industry leaders to expand reach into new markets.
- Developed and implemented strategies to increase new customer acquisitions.
- Monitored progress of projects closely ensuring timely completion within budget constraints.
- Negotiated contracts with external parties to secure favorable terms for company interests.
- Prospected, identified and cultivated relationships with contacts to promote product lines and solutions.
Account & Marketing Manager
TeleBrands
Fairfield, New Jersey
09.1990 - 12.1995
- Developed and implemented media strategies to promote company's products and services.
- Assisted in developing creative concepts and ideas for various marketing initiatives.
- Developed promotional materials for new product launches and conferences.
Education
Bachelor of Arts - Communications
William Paterson University of New Jersey
Wayne, NJ12-1993
Skills
- Campaign Management
- Marketing Communications
- Web-Based Scheduling
- Interview Techniques
Affiliations
- IAM Hope Community Outreach- Public Relations
- Morris Knolls Cheerleading Booster President
- Girl Scouts of Northern NJ - Leader & Events Manager
- Rockaway Borough Education Foundation: Co-President
Timeline
Marketing Operations
A-MEDIA-C
01.2014 - Current
Marketing Research Specialist
HRA Healthcare Research Associates
04.2008 - 12.2013
New Business Development Manager
Williams Worldwide Television
12.1995 - 08.2001
Account & Marketing Manager
TeleBrands
09.1990 - 12.1995
Bachelor of Arts - Communications
William Paterson University of New Jersey
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