Amesha Credit
Houston,TX
Summary
Marketing professional with focus on delivering results. Extensive experience in creating and implementing effective marketing campaigns that resonate with target audiences. Known for strong teamwork and adaptability, ensuring alignment with dynamic market conditions. Expertise includes product positioning, competitive analysis, and go-to-market strategy.
Overview
10
10
years of professional experience
Work History
Product Marketing Manager
Munson Army Health Center
01.2021 - Current
- Launch new products successfully by collaborating with cross-functional teams on go-to-market strategies.
- Enhance brand positioning through comprehensive market research and competitor analysis.
- Increase product awareness by developing and executing targeted marketing campaigns.
- Drive marketing initiatives to increase product visibility and market performance.
- Lead the development and launch of a new financial data integration platform, increasing market penetration by 25% within the first year.
- Negotiate partnerships with key financial institutions, expanding the platform's reach and functionality.
- Perform thorough market research and competitive analysis to understand and effectively communicate product value proposition.
Product Marketing Intern
Munson Army Health Center
06.2018 - 12.2020
- Coordinated with external agencies for creative design projects, ensuring timely delivery of high-quality assets.
- Assisted in the creation of compelling promotional materials for product launches and events.
- Analyzed sales data to measure campaign effectiveness and provide insights for optimization.
- Oversaw the development of a new payment processing feature, resulting in a 15% increase in transaction volume.
- Collaborated with the engineering team to streamline the development process, reducing time to market by 30%.
- Liaised with product marketing and sales teams to support strategic planning, testing and execution of initiatives for e-commerce websites.
Assistant Store Manager of Operations
Things Remembered Distribution Center
03.2015 - 05.2018
- Collaborated with the Store Manager to develop strategic plans for sales growth and operational improvements.
- Managed daily store operations to ensure optimal customer service and employee productivity.
- Oversaw staff scheduling, ensuring adequate coverage during peak hours while minimizing labor costs.
- Fostered a positive workplace culture by consistently demonstrating leadership qualities such as integrity, professionalism, and open communication.
- Assisted in conducting market research and analysis to guide product development strategies.
- Supported senior product managers in road map planning and execution.
- Participated in agile development processes, contributing to sprint planning and review meetings.
Education
Bachelor of Science - Marketing Management And Research
The University of Alabama
Tuscaloosa, AL12-2016
Skills
- Product Strategy
- Research and Development
- Market Analysis
- Cross-functional Team Leadership
- User Experience Design
- Data Analysis
- Go-to-Market Strategy
- Research and Development
Timeline
Product Marketing Manager
Munson Army Health Center
01.2021 - Current
Product Marketing Intern
Munson Army Health Center
06.2018 - 12.2020
Assistant Store Manager of Operations
Things Remembered Distribution Center
03.2015 - 05.2018
Bachelor of Science - Marketing Management And Research
The University of Alabama
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