Pop Culture, Community Building & Facilitation, Leaving the World Better Than I Found It, Human Connection, My Kindle, and Early 2000's Pop Punk Music
Ami Ginor
***
Www.linkedin.com/in/ami-ginor,NY
Summary
Creative, data-driven, and results-focused marketing specialist who enhances brand strategies for high profile clients such as Uber and Spotify with digital, print, and experiential advertising campaigns. Skilled at identifying and understanding audience needs to deliver innovative and creative marketing strategies that drive engagement, brand growth, and resonate deeply with target demographics. Adept at managing client relationships and coordinating campaigns.
Overview
3
3
years of professional experience
3
3
years of post-secondary education
Work History
Public Relations Intern
DiGennaro Communications
05.2024 - 07.2024
- Conducted in-depth research and analysis to identify strategic opportunities, enhancing brand positioning for high-profile clients such as Uber, Spotify, and Philip Morris International.
- Led the Albertsons account in executing market research, including daily media monitoring of competitors, delivering actionable insights to drive strategy.
- Produced a comprehensive quarterly report and performance audit, presenting data-driven recommendations to optimize campaign effectiveness.
- Analyzed emerging journalists and trends to refine media outreach strategies, expanding client media lists and presenting findings to the entire company.
- Delivered concise, daily industry updates by monitoring major outlets, ensuring company-wide awareness of key developments and trends before each workday.
Public Relations Intern
R[AR]E Public Relations
01.2024 - 05.2024
- Pitched stories to journalists, securing placements in top-tier outlets like Bloomberg and Financial Times.
- Assisted in managing brand-building projects, including strategy mapping, launch positioning, and tactical planning.
- Maintained and updated media lists, researched and filed editorial calendars to craft targeted pitching strategies.
- Engaged in client meetings to align communication goals and ensure PR strategies supported their objectives.
- Revamped the PR firm's social media presence, creating and executing a comprehensive social media calendar to enhance engagement.
Marketing & Social Media Intern
Jam In The Van
05.2023 - 08.2023
- Conducted in-depth research and data analysis on social media platforms, leveraging insights to develop a targeted strategy for over 600K followers, resulting in a 1.9% increase in engagement and enhanced brand visibility.
- Monitored entertainment trends and identified talent for weekly podcasts, cooking shows, live comedy events, and artist showcases, contributing to a dynamic content pipeline.
- Collaborated with senior team members to refine Jam in the Van's evolving brand strategy, aligning it with Gen Z preferences through updated merchandise and innovative brand partnerships with trendy brands like Buzzball, Topo Chico, and Liquid IV.
- Revamped merchandise offerings to position the brand as hip and current, driving increased audience engagement and revenue streams.
Public Relations & Social Media Intern
Ben Horin & Alexandrovitz
05.2022 - 08.2022
- Developed and executed innovative social media strategies for high-profile clients, including Fox Group, Brinks, and Phillips, increasing engagement and enhancing brand positioning.
- Managed social media strategy for Yosi Ofek, Cluster Head at Teva Pharmaceuticals, refining brand positioning and boosting online visibility through tailored content and engagement tactics.
- Led a rebranding campaign for SolarEdge Bulgaria, resulting in a 76% growth in followers through targeted digital engagement based on strategic audience insights.
Student Lead
Community Safety Conference
01.2024 - 12.2024
- Served as the student lead for the Community Safety Conference, overseeing 40 volunteers to coordinate an event that brought together community leaders and 200 at-risk youth to address health and safety concerns in their communities.
- Organized workshops on nutrition, breath work, generational trauma, and agency to empower participants with wellness strategies.
- Combined workshop insights and survey data to create a SWOT report presented to USC's President, LA's Police Chief, and City Council members.
Education
Machon Institute of Jerusalem
B.A. - Communications, Public Relations Minor, Social Work and Juvenile Justice Minor
USC Annenberg School For Communication And Journalism
01.2021 - 01.2024
Skills
- Branding, Communications, & Digital
Strategy Implementation
Customer-Centric Approach
Account Management Experience
Presentations & Storytelling
Social Media Strategy
Trend/Data Analysis/Social Listening
Content Creation (TikTok, Instagram,
Facebook, Twitter/X)
Contact
Www.linkedin.com/in/ami-ginor
Interests
Timeline
Public Relations Intern
DiGennaro Communications
05.2024 - 07.2024
Public Relations Intern
R[AR]E Public Relations
01.2024 - 05.2024
Student Lead
Community Safety Conference
01.2024 - 12.2024
Marketing & Social Media Intern
Jam In The Van
05.2023 - 08.2023
Public Relations & Social Media Intern
Ben Horin & Alexandrovitz
05.2022 - 08.2022
B.A. - Communications, Public Relations Minor, Social Work and Juvenile Justice Minor
USC Annenberg School For Communication And Journalism
01.2021 - 01.2024
Machon Institute of Jerusalem
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