amina ali-fanfan
Montclair,NJ
Summary
Experienced Marketing Scrum Master with over 5 years of successfully leading multiple Scrum teams in SAFe Agile environments. Proven ability to deliver complex, cross-functional marketing technology initiatives involving CMS platforms, marketing automation systems, and mission-critical applications. Adept at servant leadership, coaching high-performing teams, and facilitating PI Planning. Driving continuous improvement while partnering closely with Product Owners, Engineering, Architecture, and Marketing stakeholders.
Overview
4
4
years of professional experience
2
2
Certifications
Work History
Marketing Agile Lead
Life Tech
05.2024 - Current
- Facilitating all scrum ceremonies including meeting for sprint planning, daily scrum, sprint review, product backlog refinement meetings and sprint retrospective meetings.
- Implementing Scrum principles, resulting in a reduction of development life cycle time & increasing teams output each sprint.
- Led 2+ Scrum teams supporting marketing technology initiatives in a SAFe Agile environment, including PI Planning, Inspect & Adapt, and ART ceremonies.
- Partnered with Product Owners, Tech Leads, and Architecture teams to deliver complex, cross-functional marketing systems projects on time and within scope.
- Guided teams and stakeholders in adopting Agile/Scrum values, practices, and mindset to maximize customer value delivery.
- Coached teams toward higher Scrum maturity through continuous improvement, retrospectives, and actionable metrics.
- Supported Product Owners with backlog grooming, refinement, prioritization, and story readiness.
- Applied servant leadership principles, enabling self-organization and team autonomy rather than directive management.
- Provided status reporting, sprint metrics, and risk assessments to leadership, proactively addressing budget and timeline concerns.
- Overseeing all phases of the sprint to guarantee the best results, monitoring workflow and facilitation execution of a CMS, which provide centralized data on content to product owner & clients.
- Coaching Ad campaign deliverables
Scrum Master
Atlantic Health System
05.2023 - 05.2024
- Facilitating all scrum ceremonies including meeting for sprint planning, daily scrum, sprint review, product backlog refinement meetings and sprint retrospective meetings.
- Implementing Scrum principles, resulting in a reduction of development life cycle time & increasing teams output each sprint.
- Enhancing time management of team delivery commitments and capacity for planning sprints by using pareto analysis to identify and track hidden tasks that increase customers satisfaction.
- Working communicatively with the product owner in coordinating dependency between various scrum teams.
- Coaching teams in Agile practices and providing the necessary training, and guidance as a Servant Leader on Scrum processes and methodologies to create highly effective teams with goals of improving quality and productivity everyday.
- Overseeing all phases of the sprint to guarantee the best results, monitoring workflow and facilitation execution of a CMS, which provide centralized data on content to product owner & clients.
- Coaching Ad campaign deliverables
Associate Scrum Master
Tiffany & Company Co.
Parsippany, USA
07.2022 - 05.2023
- Served as the main point of contact to drive effective communication throughout all project phases in order to reduce costs through streamlined communication.
- Took lead and scheduled all sprint planning, sprint reviews, sprint retrospectives, and daily scrums with the development teams resulting in product features that reached 12,000 new users.
- Facilitated the creation of capabilities within Tiffany website which allowed for internal collaboration with multiple departments which reduced IT call volume.
- Used JIRA to maintain product and sprint backlog to create and track user stories.
- Removed impediments and obstacles that interfered with the development team to deliver assigned goals within the sprint.
Junior Scrum Master
Gruenwald and Commandatore Co.
Milburn, USA
09.2021 - 03.2022
- Collaborated with product owners on backlog refinement, improving user stories and ensuring acceptance criteria are agreed upon, leading to an increase in customer satisfaction and a decrease in time-to-deliver outcomes.
Education
B.S. - Computer Science
New Jersey Institute of Technology
Newark, NJ05.2021
A.S. - General Science
Essex County College
Newark, NJ05.2019
Skills
- Communication
- Website development
- App development
- Marketing campaign strategist
- Scrum & SAFe Agile Methodologies
- CMS & Marketing Automation
- PI Planning & Scaled Agile Execution
- Servant Leadership & Team Coaching
- Agile Metrics (Burndown, Velocity, Defects)
- Risk, Dependency & Impediment Management
- Stakeholder Communication & Reporting
- Agile
- Jira
- Kanban
- Confluence
- Windows operating system
- Microsoft platforms
- AI
Accomplishments
- Improved team delivery predictability and sprint completion rates through targeted coaching and Agile maturity assessments with marketing automation platforms.
- Successfully supported enterprise-level marketing technology implementations with multiple stakeholders and dependencies using CMS (Content Management Systems).
- Enhanced communication and transparency across Product, Engineering, and Marketing leadership teams.
Certification
PSM1
Timeline
Marketing Agile Lead
Life Tech
05.2024 - Current
Scrum Master
Atlantic Health System
05.2023 - 05.2024
Associate Scrum Master
Tiffany & Company Co.
07.2022 - 05.2023
Junior Scrum Master
Gruenwald and Commandatore Co.
09.2021 - 03.2022
B.S. - Computer Science
New Jersey Institute of Technology
A.S. - General Science
Essex County College