Amina Azaiez

• Developed and executed academic strategy to align programs with institutional mission and goals.
• Designed, updated, and evaluated curricula for relevancy and alignment with industry standards.
• Oversaw hiring, training, and performance management of faculty to ensure high-quality teaching.
• Monitored academic standards and program delivery to enhance learning outcomes.
• Ensured compliance of all academic programs with regulatory and educational standards.
• Supervised daily operations of academic programs, coordinating resources for efficient teaching assignments.
• Collaborated with faculty, principals, and community leaders to achieve academic objectives.

• Established editorial vision, ensuring alignment of voice and brand across every issue.
• Planned content mix by determining features, articles, and departments for each issue and creating editorial calendar.
• Oversaw content creation, assigning stories to writers, reviewing submitted material, and granting final approval before publication.
• Maintained quality by fact-checking articles and ensuring adherence to standards of accuracy and ethical journalism.
• Led editorial team through hiring, training, and developing junior editors and writers.
• Represented magazine at industry events, meetings, and in interactions with advertisers and media.
• Managed budget for editorial team, overseeing resource allocation to ensure profitability.

Business and financial management

• Establish strategic goals: Set the overall business strategy for the agency, including objectives for growth and profitability.
• Manage financial performance: Oversee the agency's budgets, finances, investments, and expenditures to ensure profitability and sustained financial health.
• Lead business development: Cultivate and grow new business and pitch high-value projects to potential clients, often partnering with the new business team.
• Oversee daily operations: Ensure all daily operations are running smoothly and efficiently, managing resources, and maintaining high standards across all agency work.

Client and brand leadership

• Maintain senior client relationships: Serve as the highest-level point of contact for major clients, building and maintaining strong, long-lasting relationships.
• Negotiate contracts: Work with the finance director and account leads to negotiate client contracts and fees, justifying the value of the agency's services.
• Represent the agency: Act as the agency's public spokesperson and official representative at industry events and in the media.
• Set brand and culture: Define the agency's overall culture, tone, and style. Provide leadership that allows creative and commercial work to flourish.

Industry expertise

• Stay current on trends: Keep the agency updated on emerging technical fields and communication methods relevant to BTL activities, such as digital marketing, social media, and CRM.
• Monitor market developments: Track changes in client industries to proactively assess how the agency's BTL products and services can remain relevant and competitive.