Amina Cupina
Marketing Coordinator
Atlanta, Ga,GA
Summary
Experienced and driven Marketing Coordinator with over five years of experience creating compelling content across multiple media platforms. A passion for detail oriented and creative writing, and the ability to adapt content messages for multiple audiences across multiple platforms. Accustomed to high level of responsibilities including creating content for a company's websites, infographics, videos, and articles. Passionate about delivering entertaining and captivating content with an unobstructed path toward achievement.
Overview
4
4
Languages
5
5
years of post-secondary education
7
7
years of professional experience
Work History
Marketing Coordinator
Salon 124 INC
Grayson, GA
06.2014 - Current
- Manage corporate marketing and communications functions, overseeing a 6-member team. Direct brand management, PR, media relations, product launches, and advertising
- Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
- Expanded client base by 28% in two years by consistently delivering goal-surpassing marketing results and ensuring client satisfaction in current and lost clients.
- Supervised marketing for product launches, including public relations tasks, direct mail pieces, sales training and e-mail blasts..
- Planned and carried out successful marketing events and trade show appearances as head of 6-person marketing team.
- Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness and website or social media traffic.
- Compiled product, market and customer data to forecast accurate sales and profit projections.
- Increased email blast open rates by 35%
- Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
Intern
CNN
, New York
07.2018 - 09.2018
- Assisted Editors and PR with web content, proofreading, and documentation.
- Tracked key metrics and developed spreadsheets and data models.
- Developed campaigns and specific marketing strategies.
- Coordinated with social media, public relations and other teams
- Wrote engaging and successful marketing, advertising and website copy.
- Identified appropriate marketing channels and target customers for campaigns.
- Worked closely with all product development departments to create and maintain marketing materials.
Education
Bachelor of Science - undefined
Georgia Gwinnett College Lawrenceville
08.2014 - 12.2019
Skills
Multitasking
Interpersonal CommunicationCreative WritingData analysis
Performance Optimization
Campaign development
Social media expertise
Operations support
Analytics and SEO
Campaign management
Online marketing strategies
Interdepartmental collaboration
Staff Management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Intern
CNN
07.2018 - 09.2018
Bachelor of Science - undefined
Georgia Gwinnett College Lawrenceville
08.2014 - 12.2019
Marketing Coordinator
Salon 124 INC
06.2014 - Current