Amine MOUHAYAR
Doha
Summary
Dynamic Brand Manager and B2B account manager with a proven track record at Darwish Holding, excelling in sales and negotiation strategies. Achieved significant growth by fostering strong B2B relationships and implementing effective business planning. Expert in consumer behavior analysis, I thrive on driving results and enhancing brand visibility through innovative marketing initiatives.
Overview
18
18
years of professional experience
Work History
BRAND MANAGER / KEY ACCOUNT MANAGER
Darwish Holding
10.2021 - Current
- Identified sales prospects within the assigned territory, and provided accurate forecasts and activity reports to management.
- Implemented measures to substantially reduce overdue balances
- Managed B2B customers in private and governmental sectors, fostering strong relationships and driving sales growth. Clients as Amiri Diwan, MOFA,MOI,SSB,QAF,Likhwiya, Amiri Guards, Amiri Yachts, Publick Prosecution, Hospitality sectors, Coorporate and Education.
- Analyzed sales opportunities, showcased all products effectively, and successfully completed sales cycles for increased purchases and upgrades
- Developed price quotations and bid responses that are complete, accurate, and profitable
- Prepared contracts and pricing strategies for targets accounts and submit all required documentation
- Supervised the installation team to ensure a smooth transition from sale to installation
- Developed and executed quarterly sales plans to expand existing client base and generate new business to meet established quota
- Met or exceeded aggressive monthly GP quota
- Planned webinars, seminars, and Social media campaigns to increase sales and expand our customer base in the designated territory
- Established professional relationships between suppliers/ distributors/ Procurement
- Follow up on leads within 24 hours of client inquiry
- Tracked and reported on key performance metrics to measure the success of marketing efforts
- Collaborated with sales teams to develop sales enablement materials that support product launches and promotions
- Monitored industry trends and competitor activity to inform marketing strategy
Project Manager for CCTV Systems
Freelancer
08.2021 - Current
- Planned and Designed CCTV systems for businesses and organizations, taking into account the specific needs and requirements of each client while providing technical expertise and advice on system design and installation
- Guided installation and ensured positive project efficiency and customer evaluation
- Managed ongoing projects for Samsung and Hanwa security solutions related to majority of Lebanese municipalities
Senior IT Product Manager (Samsung) & Aishti Home Solution Manager
AC Holding
05.2015 - 06.2019
- Successfully launched Aishti Home Solution Store in Lebanon on short notice before the high season, overseeing staff management, training, supplier agreements, purchasing, store design, and contract negotiations
- Reduced aging stock from 1.7M to 6K within 8 months through effective liquidation strategies
- Facilitated acquisition between various departments and companies, including HOLCOM and AC Holding
- Introduced Samsung B2B department to 75% of major municipalities in Lebanon, offering CCTV system solutions
- Developed pricing policies by reviewing merchandising activities and identifying additional sales opportunities
Senior Brand and Retail Manager for Sony
Khalil Fattal & Fills
01.2007 - 12.2014
- As a Brand and Product Manager at Sony, managed products such as Sony VAIO laptops, Handy Cam, Cyber Shot, Play Station, XPlod car Audio, and recording media
- Developed strong relationships with top customers and key accounts through frequent market visits
- Achieved a 3 times increase in VAIO Total Turnover Business within 6 years
- Analyzed sales performance and monitored competition activities to identify opportunities for growth
- Educated employees on the brand promise, elevator speech, and identity standards, providing them with incentives, tools, and training to become effective brand ambassadors
- Managed the A&P budget, reported A&P expenditures, and issued related debit notes to the principal
- Maintained the stability and reputation of Sony stores by complying with legal requirements
Education
Bachelor - Business Administration
Lebanese American University
LEBANON01.2004
Lebanese Baccalaureate II - Experimental Sciences
EASTWOOD College
LEBANON01.2001
Skills
- Sales and Negotiation Strategies
- Consumer Behavior Analysis
- Presentation Skills
- Business Planning
- Induction Training
Languages
Native, Professional, Intermediate
Awards
- SONY VAIO 'Evangelist Award'
- KHALIL FATTAL & FILS 'Breakthrough Award' for Best Brand practice on VAIO
- SONY 'Excellent Performance Award' (Team Award)
- SONY 'Best Distribution Award' for VAIO
Personal Information
- Date of Birth: 04/15/81
- Nationality: Lebanese
Timeline
BRAND MANAGER / KEY ACCOUNT MANAGER
Darwish Holding
10.2021 - Current
Project Manager for CCTV Systems
Freelancer
08.2021 - Current
Senior IT Product Manager (Samsung) & Aishti Home Solution Manager
AC Holding
05.2015 - 06.2019
Senior Brand and Retail Manager for Sony
Khalil Fattal & Fills
01.2007 - 12.2014
Bachelor - Business Administration
Lebanese American University
Lebanese Baccalaureate II - Experimental Sciences
EASTWOOD College
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