Amir Ashrafi
San Diego,CA
Summary
Meticulous Data Scientist accomplished in compiling, transforming and analyzing complex information through software. Expert in machine learning and large dataset management. Demonstrated success in identifying relationships and building solutions to business problems.
Overview
7
7
years of professional experience
Work History
Data Scientist | Marketing Analysis & Optimization
QuiGig Inc
08.2022 - Current
- Analyzed Google and Facebook data using advanced statistical techniques, boosting lead generation and cost-effectiveness.
- Led a team optimizing ad campaigns, enhancing customer engagement, and achieving a 35% CPA reduction and 47% landing page growth.
- Utilized customer insights for precise Google Ads refinement, improving search terms, ad text, and landing page content.
- Automated newsletters and emails for better customer acquisition and retention.
- Collaborated on campaign materials and managed marketing data.
- Developed and maintained Data Infrastructure pipelines, integrating Google ads and Facebook data for AWS analysis.
- Created real-time KPI dashboard with operations and IT, accelerating deliveries by 4.2 days.
- Engineered predictive model merging Google Ad and Facebook Ad data, leading to opening of three new branches.
Research Assistant | ML and Data Analysis
University of Virginia
08.2018 - 04.2022
- Applied machine learning to develop HCI and material sensing using Kinect.
- Designed seamless physical-virtual connections for function overlay on objects.
- Created an AR app for accurate indoor 3D localization, utilizing deep learning.
- Engineered real-time data automation with REST API, following MVC principles.
- Constructed CNN model for indoor localization (93% accuracy) from 3D point cloud data.
Database Analyst intern
Central Insurance of Iran
06.2017 - 09.2017
- Designed Entity-Relationship model for transportation insurance, implementing it in MySQL database. Remodeled policies, cutting query latency by 20%, and achieved 20% reduction in data query latency during claims data testing.
Software Engineer Intern
Fanap Telecom
06.2016 - 09.2016
- Created a Java-based Telegram chatbot for CRM, featuring decision tree-driven interactions, user account connectivity, and MySQL integration.
Education
Master of Science - Systems Engineering
University of Virginia
Charlottesville, VA08.2021
Bachelor of Science - Information Technology Engineering
Sharif University of Technology
Tehran, Iran01.2018
Skills
- Programming Languages: Python, C/C, Java, MATLAB, R
- SQL Databases: IBM DB2, MySQL, SQL Server
- Machine Learning Libraries: PyTorch, TensorFlow, Scikit-learn
- Data Manipulation: Pandas, SciPy
- Data Visualization: Dash, Jupyter
- Computer Vision: Open3D, OpenCV
- Version Control: Git
Timeline
Data Scientist | Marketing Analysis & Optimization
QuiGig Inc
08.2022 - Current
Research Assistant | ML and Data Analysis
University of Virginia
08.2018 - 04.2022
Database Analyst intern
Central Insurance of Iran
06.2017 - 09.2017
Software Engineer Intern
Fanap Telecom
06.2016 - 09.2016
Master of Science - Systems Engineering
University of Virginia
Bachelor of Science - Information Technology Engineering
Sharif University of Technology