Amir Moharam

Client: Johnson & Johnson, Immunology portfolio (Rheumatology) - TREMFYA for PsA | HCP

Client: Johnson & Johnson Immunology (Gastroenterology) - STELARA CD and UC | HCP

• Spearheaded Tremfya PsA HCP promotional tactics, driving a record-high 11.5% New-to-Brand (NtB) share, up from 9.5% in the four months following the launch of the iVis and core tactics.
• Partnered with Creative and Strategy Teams to identify organic growth opportunities, securing over $125K in incremental funds for the agency through high-value recommendations.
• Managed a $5M+ tactical scope, delivering exceptional client satisfaction across initiatives, including Rheum iVis, website overhaul, gamified experiences, and social campaigns.
• Developed a strategic roadmap for integrating APEX study insights, aligning with brand positioning, and communication objectives.
• Directed workstreams for market research, business planning, and Go-to-Market (GTM) efforts, including designing discussion guides and stimuli for messaging strategy refinement.
• Recognized for financial management excellence, ensuring all deliverables consistently stayed within budget, under a fixed-fee model.
• Led the execution of strategic campaigns for Stelara GI (CD and UC), including the "Time Is Now" initiative, improving HCP engagement during major conventions like DDW and ACG, while reporting directly to the EVP at the time.
• Assisted the EVP in reinstating client relationships affected by former leadership through high-quality tactical execution and nurturing client relationships.

Client: Johnson & Johnson (J&J), Gastroenterology portfolio - STELARA, Crohn's disease, and ulcerative colitis.| HCP

Client: Johnson. Johnson (J&J), Patient Experience & Customer Solutions (PECS) - Tremfya with Me & Stelara with Me.|HCP and DTC.

• Led the execution of strategic campaigns for Stelara GI, including the "Time Is Now" initiative, leveraging new data and improving HCP engagement during major conventions like DDW and ACG.
• Executed professional promotion tactics through the inclusion of new data, updated iVis, and website content.
• Produced and updated status reports, and sent detailed recaps following client meetings, ensuring alignment and clarity for internal and external stakeholders
• Led Tremfya with me and Stelara with me in strategic and tactical promotional efforts (HCP and DTC), reporting directly to the Account Director.

Client: Johnson & Johnson (J&J), Rheumatology & Dermatology portfolios - SIMPONI ARIA® and TREMFYA® for PsA (psoriatic arthritis) and PsO (plaque psoriasis) | DTC

• Led the execution of the Tremfya PsA DTC campaign, achieving a 30% increase in patient conversion rates across digital tactics through the 'EMERGE TREMFYANT' campaign and its derivative tactics.
• Managed key tactical efforts, including OPDP pre-clearance for TV commercials, patient digital wallboards, and addressable social campaigns.
• Supported Account Supervisor, coordinating network clearance efforts.

Client: Johnson & Johnson (J&J), Rheumatology & Dermatology portfolios - SIMPONI ARIA® and TREMFYA® for PsA (psoriatic arthritis) and PsO (plaque psoriasis) | DTC

• Provided administrative support such as scheduling meetings, organizing files.
• Maintained up-to-date status documentation and sending timely recaps.
• Supported Account Team in implementing brand tactics.

• Delivered exceptional client service by managing branding and print consistency for customer-facing materials, adhering to client guidelines.
• Ensured on-time delivery of print and marketing materials for clients.

• Co-led the creation of a comprehensive creative brief as part of the Account Planning Team, serving as the foundation for a high-impact TV campaign for a non-profit organization.