Summary
Overview
Work History
Education
Skills
Certification
Languages
Volunteer Experience
Websites
Timeline
Generic

Amira Matthews

Newark,United States of America

Summary

As a Director of Marketing, successfully led and executed multiple digital marketing projects for various clients, driving results and achieving goals. Strong background in B2C marketing, online marketing, and customer relationship management, with proven skills in digital strategy, SEO, social media, Facebook Ads, Instagram, websites, and SEM. Coursework from Valdosta State University, where I also studied American Sign Language and education. I am passionate about learning new skills and staying updated on the latest trends and tools in the marketing and advertising industry. I have earned multiple certifications in email marketing, SMM fundamentals, and local SEO from HubSpot Academy and SEMrush Academy. I am also a fluent speaker of English and Sign Languages.

Overview

9
9
years of professional experience
1
1
Certification

Work History

General Store Manager

Causway IceCream
South River, NJ
03.2021 - 10.2022
  • Served as point-of-contact between customers and internal teams regarding escalated issues requiring special attention.
  • Provided exceptional customer service to ensure customer satisfaction.
  • Maintained records of inventory, sales, and personnel activity.
  • Resolved customer complaints promptly and professionally.
  • Monitored staff performance and provided feedback to ensure service standards were met.
  • Implemented new policies and procedures according to company guidelines and objectives.
  • Identified cost-saving opportunities by evaluating existing processes and making recommendations.
  • Developed and managed annual budget for the store.
  • Organized promotional activities to increase customer traffic in the store.
  • Scheduled shifts for employees to meet operational needs of the store.
  • Inspected store premises regularly to maintain cleanliness and a safe working environment.
  • Ensured compliance with all relevant health and safety regulations.
  • Supervised receiving, stocking, merchandising, display maintenance and other related tasks.
  • Established relationships with vendors to ensure timely delivery of merchandise.
  • Developed systems for tracking sales data and analyzing trends in order to maximize profits.
  • Provided customers with information about product features and assisted them in selecting items.
  • Conducted regular meetings with employees to discuss current operations issues.
  • Ensured compliance with all safety regulations and procedures in the store.
  • Created marketing campaigns to promote products or services offered at the store.
  • Recruited, hired, trained, supervised, evaluated, and managed staff members.
  • Analyzed competitive pricing strategies and adjusted prices accordingly.
  • Drafted strategic plans for increasing customer satisfaction levels.
  • Negotiated contracts with vendors for purchasing goods at competitive prices.
  • Reviewed daily financial statements to identify areas of improvement.
  • Oversaw inventory management through cycle counts, audits and shrinkage control.
  • Developed and optimized store schedules to meet expected coverage demands and maintain optimal service levels.
  • Fostered healthy team environments to promote collaboration and boost productivity.

Director Of Marketing and Sales

Field 1 Post
, United States
12.2020 - 03.2021
  • Established relationships with external agencies or partners to expand reach of marketing efforts.
  • Developed comprehensive marketing plans and strategies to increase brand awareness and customer loyalty.
  • Created content for multiple digital channels including website, email newsletters, social media platforms, and other online outlets.
  • Coordinated cross-functional teams from departments such as creative design, web development, analytics, finance, in order to achieve objectives.
  • Conducted market research to identify target audiences and develop effective messaging strategies.
  • Delivered marketing strategy updates to upper-level management.

Digital Marketing Project Manager

Field 1 Post
, United States
10.2020 - 12.2020
  • Lead multiple cross-team Digital marketing projects tracking timely client marketing deliverables
  • Projects: Coached and trained team members on project tools, workflows, and task management
  • Team Management Client facing experience Holistic style of management Managed: Ensured daily and weekly tasks are on track, while risks and issues are mitigated
  • Reporting: Compile weekly and monthly project reports; identify process improvements
  • Documentation: Maintained deliverables so they can be retrieved and repurposed as needed
  • Own and prioritize a content Kanban board while leading grooming and planning meetings with various stakeholders Manage inbound requests, validate requirements, and author communications ensuring no errors Communicate with product development, QA, etc
  • On progress of communications and ensure on alignment SEM/SEO - Have built out marketing campaigns Project manage the content release process for all sprint and patch releases by coordinating with key stakeholders across business, product, , brand, and compliance teams Utilized the content management system for data entry surrounding communications Identify areas of improvement on the content process to be more efficient

Social Media Manager | Digital Marketing | Content Creation | Branding| Marketing Strategy | Website

Socially Focused Marketing
Wilmington, Delaware
07.2018 - 10.2020
  • Digital Marketing Specialist responsible for cross-channel promotions and lead generation campaigns paid & organic social Content Marketing Content Strategy day-to-day management and execution of its digital advertising and social media program Content Development Manage campaigns to pre-defined KPIs/ROAS/Budget Manage digital campaign calendar for each respective business understanding of LinkedIn, including groups, company pages, and LinkedIn Marketing Solutions Strong analytical, story-telling, and problem-solving skills keyword research, Email marketing campaigns Strong communication and interpersonal skills

Office Administrator

Right Management
Wilmington, Delaware
01.2016 - 01.2018
  • Perform administrative duties, including managing the office supplies and technology
  • Manages VoIP systems Front facing customer service Coordinates office events Maintains training and conference room schedules and arranges for external event space if required
  • Administers telephone system, Oversees setup and maintenance of office equipment, multifunction devices, teleconferencing, video conferencing, iView, etc
  • Front desk office duties Project Management Works with Corporate IT to troubleshoot issues in the server room and with computer equipment.

Social Media Strategist

Seven Horns Publishing
08.2015 - 03.2016
  • Composed weekly newsletters that showcased company's services and products.
  • Conducted market research to identify target audiences and their preferences.
  • Crafted creative copy for posts that was engaging, informative, and optimized for search engines.

Freelance Web Developer

Owl Social Media LLC
Newcastle, DE
06.2015 - 03.2016
  • Web developer, WordPress Development.

Business Analyst

Transformational Healthcare Solutions
Dover, Delaware Area
01.2014 - 02.2016
  • Web Management Administrative work Customer services Brand strategy

Social Media Marketing Manager

Owl Social Media
Newcastle, Delaware
01.2015 - 01.2016
  • Social Media Mangament
  • Identified opportunities for improvement within existing strategies or new initiatives.
  • Conducted keyword research to optimize content for SEO purposes.
  • Optimized posts using best practices for each platform.
  • Analyzed data from web analytics tools such as Google Analytics to measure the success of campaigns.
  • Managed multiple accounts on a daily basis including responding to comments and questions in a timely manner.
  • Maintained a positive online presence by responding promptly to customer inquiries and complaints.
  • Collaborated with other departments to create effective strategies across multiple channels.
  • Coordinated with designers or videographers when needed for visuals or videos.
  • Researched current trends in web design to inform new projects.
  • Built custom WordPress themes from scratch according to client specifications.
  • Built relationships with clients through frequent communication regarding project progress.
  • Utilized SEO techniques to improve search engine rankings of websites.

Sales Consultant

Living Well Pharmacy
Middletown, DE
02.2015 - 08.2015
  • Responsible for product sales and customer relations
  • Assess customers purchasing behaviors
  • Promote herbal and nutritional products to customers
  • Assist customer in product selection
  • Liaise with vendors and evaluate promotional campaigns
  • Receive merchandise and reconcile invoices
  • Serve as cashier; process product returns; reconcile daily receipts
  • Manage special orders for customers
  • Customer service Increased Sales of beauty products Expanded health and Beauty section based on consumer demand

Sales Associate

The Vitamin Shoppe
Wilmington, DE
08.2014 - 02.2015
  • Served as Sales Associate focused on product sales and customer service
  • Communicated product information to customers
  • Provided customer service and promoted the sales of herbal and nutritional supplements
  • Collaborated with sales organization to identify sales trends
  • Implemented tactical sales initiatives
  • Received stock and reconciled invoices.

Education

General Studies -

Delaware Technical Community College
Stanton, DE

Bachelor of Science - Education American Sign Lan

Valdosta State University
Valdosta, GA

Skills

  • B2C marketing
  • Online marketing
  • Customer relationship management
  • Digital strategy
  • SEO
  • Social media
  • Facebook Ads
  • Instagram
  • Websites
  • SEM
  • Email marketing
  • SMM fundamentals
  • Local SEO
  • English
  • Sign Languages
  • Social media management
  • Digital advertising
  • Content creation
  • Branding
  • Marketing strategy
  • Website management
  • LinkedIn marketing
  • Analytical skills
  • Problem-solving skills
  • Keyword research
  • Strong communication skills
  • Interpersonal skills
  • Project management
  • Administrative skills
  • Customer service
  • Brand strategy
  • Sales
  • Product knowledge
  • Cashiering
  • Stock management
  • Google PMP certification
  • Content marketing fundamentals
  • Local SEO exam
  • SMM fundamentals exam
  • Certified Digital Marketing Professional
  • Email marketing certification
  • Operations Management
  • Team Leadership
  • Process Improvements
  • Budgeting and cost control
  • Employee Scheduling
  • Staff Management
  • Project Management

Certification

  • Google PMP certification, Google, 07/2021
  • Content Marketing Fundamentals, Semrush, 04/2021
  • Local SEO Exam, Semrush, 08/2020
  • SMM Fundamentals Exam, Semrush, 04/2020
  • Certified Digital Marketing Professional, Digital Marketing Institute
  • Email Marketing Certification, HubSpot Academy

Languages

  • English, Professional
  • Sign Languages, Professional

Volunteer Experience

Seven Horns Publishing, Social Media Intern, 08/2015

Timeline

General Store Manager

Causway IceCream
03.2021 - 10.2022

Director Of Marketing and Sales

Field 1 Post
12.2020 - 03.2021

Digital Marketing Project Manager

Field 1 Post
10.2020 - 12.2020

Social Media Manager | Digital Marketing | Content Creation | Branding| Marketing Strategy | Website

Socially Focused Marketing
07.2018 - 10.2020

Office Administrator

Right Management
01.2016 - 01.2018

Social Media Strategist

Seven Horns Publishing
08.2015 - 03.2016

Freelance Web Developer

Owl Social Media LLC
06.2015 - 03.2016

Sales Consultant

Living Well Pharmacy
02.2015 - 08.2015

Social Media Marketing Manager

Owl Social Media
01.2015 - 01.2016

Sales Associate

The Vitamin Shoppe
08.2014 - 02.2015

Business Analyst

Transformational Healthcare Solutions
01.2014 - 02.2016

General Studies -

Delaware Technical Community College

Bachelor of Science - Education American Sign Lan

Valdosta State University

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Amira Matthews