Amirah Cissé
Senior Strategy Professional
New York,NY
Summary
Award-winning Strategy & Insights Leader with 12+ years of experience turning data and cultural intelligence into growth strategies for brands. Expertise in identifying market opportunities and building compelling business cases; guiding executive decisions across sports and media. Proven record of leading teams to drive revenue and expand brand presence.
Overview
14
14
years of professional experience
Work History
Director of Global Client Strategy
NBCUniversal
New York, NY
05.2022 - Current
- Led deep-dive market analyses and synthesized consumer insights to guide high-stakes investments, securing the Big Ten collegiate sports deal, and extending the $3B Olympics partnership to 2036.
- Architected data-informed strategies for enterprise clients, leveraging market intelligence to identify new opportunities for NBCU’s premium video SaaS and drive $10M+ in incremental growth
- Implemented consumer data and market intelligence to validate creative concepts and editorial decisions, leading to top-performing content (e.g., #1 viewed SNL sketch, 180 billion minutes of sports watched)
- Translated data sets into executive-ready business cases and narratives for industry forums (CES, Davos), influencing long-term planning and new venture evaluations
- Measured campaign and talent success by analyzing social engagement and conversions, and presenting insights to clients.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Analyzed sales and marketing data for improved strategies.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Conducted market research to identify potential areas of growth for future product development initiatives.
- Mentored junior staff members on best practices for successful sales techniques, resulting in higher close rates across the team.
- Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
- Cultivated long-term partnerships with key industry influencers, strengthening the company''s credibility in the marketplace.
- Implemented efficient CRM systems to track leads, manage customer interactions, and streamline the sales process.
- Secured major client contracts by delivering persuasive presentations that highlighted the value of our products and services.
- Championed the adoption of new technologies within the Sales and Marketing department, bolstering the team''s capabilities and equipping them for success in an ever-evolving business landscape.
- Optimized digital marketing efforts through SEO improvements, PPC campaigns, email marketing initiatives, resulting in increased web traffic and lead generation.
- Established new distribution channels, expanding the company''s reach into untapped markets.
- Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
- Facilitated regular communication between Sales and Marketing teams to ensure seamless collaboration on campaigns and client outreach efforts.
- Managed a high-performing sales team, providing regular coaching and training to enhance their skills and performance.
- Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
- Evaluated customer feedback and market data to refine product offerings, enabling a more tailored approach to client needs.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
International Guest Director (MBA in Audiovisual Business Management)
TECH Global University
09.2024 - Current
- Architect the curriculum for a global Master’s degree program, including 10 learning modules that drove a 15% program enrollment increase at the world’s largest online university
- Design an end-to-end learning journey for over 2,500 executives in TECH’s 12-month, 90 ECTS-accredited program.
- Monitor program KPIs to measure efficacy, achieving 89% student completion rate through engaging content
- Mentor 15 executives on applying market intelligence and adaptive leadership to real-world challenges.
Leadership Trainer/Facilitator & Executive Coach
LifeLabs Learning
05.2021 - 05.2022
- Designed and delivered 100+ experiential leadership workshops for 70 media and entertainment companies, teaching LifeLabs’ Tipping Point Skills to accelerate managerial effectiveness and data fluency
- Transformed client needs into scalable training products, collaborating with LifeLabs’ Editorial and Product teams to design five executive-focused trainings that drove $583K in course sales
- Coached teams on data fluency and problem-solving frameworks, catalyzing 34% team productivity gains
- Received a 4.6/5 star rating from 1,500+ professionals for my ability to turn insights into actionable strategies
- Mentored high-potential employees for accelerated career advancement within the organization through targeted skill development initiatives.
- Led regular follow-up sessions with past participants to reinforce key learnings, assess progress, and offer additional support as needed.
- Established strong relationships with external partners, ensuring access to relevant resources for ongoing program success.
- Collaborated with stakeholders to identify leadership gaps, designing customized training solutions to address them successfully.
- Delivered engaging presentations on leadership principles, inspiring participants to apply learned concepts in their daily work environment.
- Incorporated real-world case studies into training curriculum for practical application of leadership concepts in daily operations.
- Conducted thorough evaluations of program effectiveness, refining course materials continuously for optimal results.
- Regularly attended professional development conferences and workshops, ensuring the continued delivery of cutting-edge leadership training methodologies.
- Coached individuals on the development of personal leadership styles and techniques, fostering professional growth and confidence.
- Streamlined assessment processes to provide valuable feedback on individual progress and growth areas efficiently.
- Facilitated group discussions and activities that encouraged critical thinking, self-reflection, and effective communication strategies.
- Analyzed and evaluated training effectiveness and program outcomes.
- Trained and mentored [Number] new personnel hired to fulfill various roles.
- Developed lesson plans, instructional materials and written practice tests for [Type] and [Type] training courses.
- Utilized variety of instructional design methodologies to create effective learning experiences.
- Identified workers with specific skill sets to recommend for promotions or raises, increasing internal hiring [Number]%.
- Wrote training manuals for [Type] employees and [Type] positions according to strict company guidelines and [Type] protocols.
- Increased participant engagement by incorporating interactive activities and group discussions into sessions.
- Built rapport with diverse groups of stakeholders by demonstrating empathy, active listening skills, and cultural competence during facilitated sessions.
- Promoted continuous learning within the organization by sharing best practices and lessons learned from various facilitation experiences.
- Facilitated breakthrough moments for participants with carefully crafted group activities and discussions.
- Enhanced learning outcomes with integration of multimedia tools and interactive exercises.
- Led cross-functional teams in brainstorming sessions, driving innovation and creative problem-solving.
- Conducted post-event evaluations to gather feedback and implement improvements for future sessions.
- Tailored facilitation styles to accommodate virtual and in-person settings, ensuring consistent engagement levels.
- Developed comprehensive workshop materials to improve participant understanding and engagement.
- Coordinated with multiple stakeholders to align on objectives and outcomes for large-scale facilitation projects.
Senior Manager
Horizon Media (WHY Group Strategy)
06.2020 - 05.2021
- Integrated Paramount’s objectives into omnichannel strategies powered by consumer intelligence and A/B testing, growing Paramount+ subscriptions by 25%
- Directed primary research/data analyses to provide strategic POVs for content and market expansion, guiding the launch strategy for Paramount+ and executing $3M+ omnichannel campaigns
- Led fully integrated campaigns for Paramount’s sports events, new shows, reboots, awards shows; blended social listening with business intelligence to guide creative concepting and media flighting
- Managed a team of 3 junior strategists via hands-on coaching to elevate their outputs and client readiness
- Pioneered hybrid/virtual programs that became an industry blueprint for fan acquisition during the pandemic
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
- Consistently met or exceeded annual performance targets set by senior leadership.
- Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.
- Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
- Improved team performance by providing comprehensive training and fostering a collaborative work environment.
- Mentored junior staff members for skill development and career progression within the organization.
- Managed complex projects from inception to completion, ensuring timely delivery within budget constraints.
- Enhanced communication and collaboration among team members by fostering a culture of openness, trust, and innovation.
- Collaborated with various departments to identify synergies that resulted in cost savings or improved operational efficiency.
- Coordinated efforts between internal teams and external partners, ensuring alignment of priorities and smooth execution of projects.
- Implemented change management initiatives, successfully navigating teams through periods of transition while maintaining productivity levels.
- Increased overall strategic effectiveness by leading cross-functional teams in the development and execution of corporate strategies.
- Drove revenue growth by guiding the implementation of strategic initiatives across multiple departments.
- Streamlined business processes through conducting comprehensive evaluations and recommending data-driven improvements.
- Analyzed industry trends and competitor activities to inform the development of effective competitive strategies.
- Optimized resource allocation by assessing project needs, prioritizing tasks, and assigning appropriate personnel accordingly.
- Evaluated potential merger or acquisition opportunities based on financial viability, strategic fit, and cultural compatibility.
- Developed strong relationships with key stakeholders to ensure alignment on strategic objectives and goals.
- Provided valuable insights for executive decision-making through thorough research, analysis, and presentation of relevant data.
- Facilitated workshops and training sessions for employees, enhancing their understanding of strategic concepts and tools.
- Mentored junior team members in strategy development processes, promoting professional growth and skill improvement.
- Defined clear targets and objectives and communicated to other team members.
- Mentored junior analysts, fostering a culture of continuous learning and professional growth within the team.
- Managed vendor relationships to ensure seamless integration of third-party tools into existing BI systems.
- Leveraged machine learning algorithms for predictive analysis, helping the company anticipate future trends and make proactive decisions.
- Developed custom dashboards and reports, tailoring insights to meet specific stakeholder needs.
- Reduced operational costs by identifying inefficiencies through detailed data analysis, enabling resources reallocation towards high-impact projects.
- Optimized data collection methods, ensuring accurate and timely insights for stakeholders.
- Facilitated knowledge sharing through the development of user-friendly documentation and training materials for BI tools and processes.
- Conducted thorough market research to identify emerging trends and inform strategic planning efforts.
- Analyzed data to identify root causes of problems and recommend corrective actions.
- Developed customized reports, summarizing and presenting data in visually appealing format.
- Utilized data visualization techniques to present and explain complex data sets.
- Identified patterns and trends in large data sets and provided actionable insights.
- Generated ad-hoc reports to evaluate specific business requirements.
- Generated standard and custom reports to provide insights into business performance.
- Deployed predictive analytics models to forecast future trends.
- Designed and developed data pipelines to acquire, clean and process data.
- Developed data mining algorithms to identify and classify patterns in data.
Senior Cultural Strategist
sparks & honey (Omnicom Group)
05.2015 - 06.2020
- Co-hosted 100+ livestreamed executive briefings, translating qual/quant trend data into actionable strategies that shaped campaigns, new revenue streams, retail formats, products, M&A, and R&D
- Conducted audience trends research to shaped PepsiCo’s sports marketing for the Super Bowl, laying strategic groundwork for PepsiCo’s current Sports & Entertainment Center of Excellence
- Developed viral brand activations that transformed cultural moments into commercial successes, including the Super Bowl Halftime Show performance and McDonald’s Szechuan Sauce revival
- Pioneered the trend taxonomy and LLM training data for s&h’s AI SaaS platform (Q), a tool that automates trend identification; Q generated $1.2M revenue in six months
- Authored quarterly insight reports that contributed to 62% of renewals, turning market research into growth
- Developed comprehensive strategies by analyzing market trends and consumer behavior to drive business growth.
- Spearheaded the development of strategic plans, ensuring alignment between short-term tactics and long-term goals.
- Provided actionable insights based on data-driven analysis, enabling informed decision-making across all levels of the organization.
- Led brainstorming sessions, fostering a culture of innovation and creative problem-solving within the organization.
- Coordinated influencer collaborations that resulted in a significant increase in brand awareness among target consumer segments.
- Improved search engine rankings by implementing effective SEO practices tailored to specific industry requirements.
- Developed comprehensive marketing plans, leading to successful product launches and increased market share.
- Streamlined social media presence, resulting in improved audience reach and engagement.
- Implemented data-driven tactics for effective email marketing campaigns that led to increased open rates and conversions.
- Optimized website engagement by conducting usability testing and incorporating user feedback into design updates.
- Established strategic partnerships with industry influencers to expand brand exposure and credibility.
- Enhanced brand recognition by developing and executing strategic marketing campaigns.
- Created compelling presentations for sales team members, fostering better understanding of key product features and benefits.
- Increased lead generation with the implementation of targeted content marketing strategies.
- Developed customer personas to better understand target demographics, enabling more focused marketing initiatives tailored to their needs and preferences.
- Influenced customer behavior through persuasive advertising copywriting techniques that resonated with target audiences.
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Optimized email campaigns to increase open and click-through rates.
- Championed thought leadership opportunities through industry events or publications enhancing the company''s reputation as a trusted expert within the field of focus.
- Established strong relationships with key stakeholders, ensuring collaboration on joint projects and overall brand success.
- Managed cross-functional teams to ensure timely completion of projects, contributing to overall brand consistency and effectiveness.
- Improved social media presence by crafting engaging content and utilizing data-driven insights to reach target audiences effectively.
- Spearheaded rebranding efforts that resulted in a revitalized brand identity resonating with both existing customers and new prospects alike.
- Overhauled outdated branding materials with a fresh design approach, boosting company image and attracting new customers.
- Developed and executed successful product launches, resulting in increased sales and market share growth.
- Delivered compelling presentations to executive leadership teams, securing buy-in for various brand initiatives.
- Optimized digital channels for better user experience, driving increased website traffic and higher conversion rates.
- Implemented robust tracking systems for monitoring campaign performance, enabling informed adjustments based on real-time data analysis.
- Conducted thorough market research to identify opportunities, trends, and potential challenges for the brand strategy execution.
- Collaborated with creative teams on designing visually appealing marketing collateral that aligned with the brand''s vision and tone of voice.
- Negotiated favorable partnerships with external vendors, optimizing budgets while maintaining high-quality outputs for brand-related projects.
- Mentored junior team members in branding best practices, fostering a collaborative environment conducive to professional growth and development.
- Researched and evaluated potential new markets and products.
- Created customized marketing materials to increase product awareness.
- Generated reports to support development and implementation of marketing plans.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Created and distributed surveys for data collection and analysis.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Tracked key performance indicators to measure success of campaigns.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Tracked key metrics and developed spreadsheets and data models.
- Wrote engaging and successful marketing, advertising, and website copy.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
- Established and managed relationships with external data providers and research vendors.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
Associate Account Manager (Freelance)
Reelio
02.2015 - 05.2015
- Devised data-led creator strategies that increased RFP win rates by 27% and amplified reach for 50+ brands
- Managed influencer digital campaigns, analyzing metrics to boost assets and achieve avg 35% brand lift
- Delivered UX recommendations to Product team, leading to 43% faster campaign launches on Reelio’s SaaS
- Consulted with clients after sales and contract signings to resolve problems and provide ongoing support.
- Maintained high standards of customer service by answering pricing, availability, use and credit questions accurately.
- Analyzed and reported on customer activity, business trends and areas of concern.
- Met with average of [Number] clients per week consistently, resulting in [Number]% client retention rate.
- Collaborated with product development teams to ensure a strong understanding of clients'' unique requirements, leading to tailored offerings that drove account growth.
- Identified at-risk accounts early through careful monitoring of performance metrics, allowing for swift intervention before escalation.
- Analyzed client data to identify trends, leading to the development of informed strategies for account growth and retention.
- Contributed to the successful launch of new products and services by providing valuable feedback on client needs and expectations.
- Collaborated with sales and marketing teams to create targeted campaigns for key accounts, resulting in increased revenue.
- Boosted client satisfaction by managing accounts effectively and addressing concerns promptly.
- Served as a trusted advisor for clients, offering guidance on industry best practices and relevant product solutions.
- Increased account retention by identifying growth opportunities and providing tailored solutions to clients.
- Delivered timely reports on account performance, providing valuable insights for both clients and internal stakeholders.
- Resolved complex client issues by working closely with various departments within the company, fostering cross-functional collaboration.
- Conducted regular account reviews to assess client satisfaction levels, making necessary adjustments to maintain strong relationships.
- Utilized CRM systems effectively to track account activities, streamlining workflows and enhancing organization within the team.
- Managed a portfolio of diverse accounts, ensuring the successful delivery of products and services according to client needs.
- Coordinated with finance teams to ensure accurate billing processes for all managed accounts, reducing errors and improving cash flow.
- Streamlined internal processes by implementing effective account management strategies, improving overall efficiency and productivity.
- Supported new business development efforts by participating in sales presentations and providing expert knowledge on company offerings.
- Negotiated contract renewals with existing clients, securing ongoing business while maintaining profitability goals.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Set and achieved company defined sales goals.
- Negotiated prices, terms of sales and service agreements.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Monitored service after sale and implemented quick and effective problem resolutions.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Consulted with businesses to supply accurate product and service information.
Client Account Coordinator
Jun Group
03.2014 - 11.2014
- Managed 80+ native ad campaigns, analyzing user and publisher data to maximize visibility for sponsor brands
- Drafted 20+ successful proposals that secured $850K in new business from advertisers, selling ideas to clients
- Conducted thorough market research to identify new opportunities for account growth.
- Streamlined communication between clients and internal teams for seamless project execution.
- Organized regular status meetings with clients to review project progress, address concerns, and align on future objectives.
- Updated internal databases with account information to maintain concise, clear records.
- Assisted in developing and implementing business improvement programs to bring gradual, ongoing improvements to products, processes, and services.
- Liaised with internal teams to facilitate proper pre-and post-sales service.
- Maintained detailed records of account activities, ensuring accurate invoicing and budget tracking processes were in place.
- Acted as a liaison between various departments within the organization, facilitating smooth collaboration on shared projects or initiatives.
- Coordinated meetings, calls, and demos for [Number]-person account management team.
- Monitored industry trends, providing clients with insights and recommendations to stay ahead of competitors.
- Coordinated cross-departmental efforts to meet client needs, fostering collaborative environment and holistic service approach.
- Increased account retention through proactive outreach and personalized follow-ups, addressing client concerns and needs.
- Negotiated with suppliers on behalf of clients, securing cost-effective solutions that met client needs.
- Conducted market research to inform account strategies, keeping services competitive and relevant.
- Developed strong relationships with clients to encourage repeat business and referrals.
- Collaborated with creative teams to develop targeted marketing materials, increasing client engagement and satisfaction.
- Contributed to proposal development, crafting compelling offerings that addressed client challenges and opportunities.
- Analyzed client feedback to identify areas for improvement, driving continuous enhancements to services and processes.
- Organized and updated account databases, ensuring team members had access to current and accurate information.
- Facilitated onboarding of new clients, ensuring smooth transition and positive initial experience.
- Improved customer satisfaction scores through application of superior conflict resolution and problem-solving skills.
- Supported senior account managers in strategic planning initiatives aimed at growing existing accounts or acquiring new business opportunities.
- Improved team efficiency by implementing new CRM system, reducing time spent on manual data entry.
- Assisted in development of account plans, aligning strategies with client objectives and potential for growth.
- Developed comprehensive understanding of industry trends to provide valuable insights during client interactions.
- Negotiated contract terms to secure favorable pricing and payment arrangements, maximizing profitability for the company.
- Monitored account performance metrics to proactively address potential issues and ensure client retention.
- Provided exceptional customer service by maintaining close contact with clients, anticipating their needs, and exceeding expectations at every opportunity.
- Championed continuous improvement initiatives that resulted in better collaboration between internal teams and external clients.
- Implemented process improvements that led to reduced response times for client inquiries or concerns.
- Navigated complex client challenges using problem-solving skills and prompt resolution of any discrepancies or complaints.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Drove sales by developing multi-million dollar contract sales.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
Marketing & PR Communications Intern
Tsunako KK Consulting (Mainichi News subsidiary)
08.2011 - 12.2011
- Executed PR narratives to counter tourism stigmas post-disaster, boosting visitor interest by 31% across markets
- Conducted market and risk analysis for Hilton Hotels’ mobile app, informing its feature set and go-to-market strategy
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Enhanced brand visibility by creating and distributing engaging press releases, blog posts, and social media content.
- Assisted in the development of internal and external communication strategies, resulting in improved stakeholder relations.
- Collaborated with cross-functional teams on integrated marketing campaigns, achieving targeted goals and objectives.
- Edited written materials for consistency, clarity, grammar, and punctuation while adhering to company style guidelines.
- Monitored competitors'' communication tactics to identify opportunities for differentiation.
- Proofread and edited materials prepared by all staff to check and correct spelling, grammar, and style.
- Assisted in the evaluation of communication tactics, identifying areas for improvement and providing recommendations to enhance overall effectiveness.
- Assisted in evaluation of public relations campaigns, providing insights for improvement in future initiatives.
- Conducted market research to gather insights, leading to more targeted and effective marketing campaigns.
- Increased audience engagement through implementation of new email marketing campaign.
- Supported senior communications staff with preparation of speeches and presentations for company executives.
- Contributed to development of comprehensive crisis communication plan, preparing company for potential future challenges.
- Collaborated with marketing team to develop promotional materials, contributing to successful product launches.
- Developed comprehensive social media strategies to increase brand awareness, utilizing platforms such as Instagram, Twitter, and Facebook.
- Enhanced brand visibility with creation of engaging content for social media channels.
- Supported creation of internal newsletters, fostering sense of community and keeping employees informed about company news.
- Assisted in managing crisis communications, mitigating potential negative impacts on company's reputation.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
- Developed and implemented social media strategy to increase engagement and reach new audiences.
- Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
- Wrote press releases and other materials utilizing SEO practices.
- Supported public relations managers with writing, researching and preparation of materials
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
- Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
- Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
- Produced and distributed brochures, newsletters and press kits.
- Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
Education
Bachelor of Arts - Sociology
Williams College
Williamstown, MA06.2013
High School Diploma -
Baccalaureate School For Global Education
Astoria, NY 05.2001 -
Anthropology
Kanda University of International Studies
Tokyo, Japan 05.2001 -
Skills
English (Native), French (Intermediate), Japanese (Intermediate)
Customer segmentation
Data analytics
Brand strategy
Competitive intelligence
Innovation management
Decision-making
Creative thinking
Social media marketing
KPI tracking
Client relationship management
Consumer behavior research
Market research
Strategic planning
Creative idea development
Media relations
Market research and analysis
Audience engagement
Account management
KPI monitoring
Generating brand awareness
Advertising strategies
Campaign management
SEO strategies
Online media campaigns
Search engine marketing
Facilitation techniques
Curriculum development
Workshop coordination
Effective communication
Public speaking
Continuous improvement
Sales presentations
Pricing strategy
Product launches
Partnership development
Advertising campaigns
Influencer marketing
CRM software proficiency
Web analytics
Marketing plan development
ROI analysis
Budget development
Business development and planning
Sales strategy
SELECT CLIENTS
- International Olympic Committee
- Tourism Australia
- Netflix
- Paramount
- Hilton Hotels
- American Express
- PepsiCo
- McDonald’s
- Sony Music
- TED
- EOne
- Heineken
- REI
- VANS
- Ford
- Fan Duel
- P&G
- Kering
- Tourism Canada
- J&J
Awards
Awardee, The Rising Star Women Leaders of Media (2025 & 2024), Women We Admire October 2024 – Present, Jury/Judge, 2025 Effie Awards Collegiate US x Amazon Brand Challenge, Effie Awards Worldwide, Inc. April 2025, Global Guest Director, Audiovisual Business Management MBA, TECH Global University November 2024 - Present, Author, “New-stalgia”: Empowering Advertisers & Brands To Harness Cultural Relevance, NBCUniversal August 2024, Cohort Member, NBCU’s LEAP (Leadership Executive Accelerator Program), NBCUniversal & Landit February 2024, Author, NBCUniversal Tackles Sustainability’s Storytelling Issue, NBCU Ad Sales Newsletter October 2023, Contributor, Can Women Leaders’ Perceived ‘Flaws’ Be Their Secret Weapons During a Crisis?, CHIEF December 2022, Contributor, People Who Studied 'Useless' Majors Are Sharing What They Do Now..., BuzzFeed September 2022, Researcher, What Will Get Travelers Hitting The Road Again?, MediaPost December 2020, Insights Lead, The Precision Consumer 2030: When Data Becomes Invisible, Davos 2020 November 2019, Contributor, In An Age of Anxiety, Influencers Are Cashing In With ASMR Videos, Digiday September 2019, Writer, Divine Intelligence Is Your Next Business Strategy, The Drum & News Locker October 2018, Moderator, AI & Diversity Panel Discussion, Advertising Week, AdWeek October 2018, Cast Member/Co-host, The Daily Culture Briefing Live!, sparks & honey Summer 2017 – 2020, Co-host, From Face To Face: Food & Beauty Trends Blend Briefing, Medium September 2017, Podcast Panelist, A Revolutionary Woman: Learning Other Languages, SoundCloud October 2016, Writer/Contributor, The Future of Food: Eat to Live, Live To Eat, sparks & honey March 2016, Winning Essayist, Random House, Inc. Creative Writing Competition June 2009
Accomplishments
- Supervised team of [Number] staff members.
Timeline
International Guest Director (MBA in Audiovisual Business Management)
TECH Global University
09.2024 - Current
Director of Global Client Strategy
NBCUniversal
05.2022 - Current
Leadership Trainer/Facilitator & Executive Coach
LifeLabs Learning
05.2021 - 05.2022
Senior Manager
Horizon Media (WHY Group Strategy)
06.2020 - 05.2021
Senior Cultural Strategist
sparks & honey (Omnicom Group)
05.2015 - 06.2020
Associate Account Manager (Freelance)
Reelio
02.2015 - 05.2015
Client Account Coordinator
Jun Group
03.2014 - 11.2014
Marketing & PR Communications Intern
Tsunako KK Consulting (Mainichi News subsidiary)
08.2011 - 12.2011
High School Diploma -
Baccalaureate School For Global Education
05.2001 -
Anthropology
Kanda University of International Studies
05.2001 -
Bachelor of Arts - Sociology
Williams College