Amishi Sindhwani
Summary
Innovative Digital Media Expert with a track record of high productivity and efficiency. Specializes in cross-media strategy, digital marketing campaigns, and innovation. Strong communication, leadership, and strategic thinking skills drive successful project outcomes and foster team collaboration.
Overview
7
7
years of professional experience
Work History
Growth, Senior Team Lead
TikTok
Austin
01.2022 - Current
- Led a high-impact team managing $100M in media spend across B2B and B2C campaigns, driving brand awareness, conversions, and engagement through a comprehensive digital strategy across social, search, programmatic & TV
- Developed 500+ data-driven, full-funnel media plans to support client KPIs, achieving brand lift and sentiment score increases by an average of 30% across key client portfolios
- Accelerated campaign speed-to-launch by 25% by establishing SME partnerships within operations, marketing, and product teams, enabling more efficient vendor onboarding and streamlined internal processes
- Drive consistent media optimizations in partnership with measurement (A/B testing), analytics (BLS and NCS readouts) and mar-tech (campaign reporting) teams to maximize the impact of in-flight campaigns
- Created a VP-level Marketing Pipeline tool that accurately forecasts campaign budgets, tracks spend, and monitors KPIs—reducing forecasting errors by 40% and enhancing strategic budget allocation
- Activated 100+ high-priority accounts by cleaning and nurturing lead pipelines, achieving a 90% conversion rate on top-tier (P0) leads and delivering 50% higher committed spend YoY
Performance Manager, Team Lead
Iovate Health Sciences
New York
04.2020 - 12.2022
- Directed $20M+ annual budgets across Amazon, Google, paid social, programmatic, and DOOH channels, implementing innovative digital strategies that improved conversion rates by 35% within 6 months
- Leverage Salesforce audiences and customer journey mapping to identify unconventional media buys and insertions along with channel-specific testing around seasonal tentpole moments
- Increased campaign efficiency by 20% through onboarding new tools and vendors, optimizing the sales funnel with advanced attribution models to accurately measure and enhance marketing effectiveness
- Collaborated cross-functionally with CRM, tech, Marketing Science, product, and demand gen teams, utilizing Salesforce and customer journey mapping to drive KPI alignment and unlock new media opportunities, resulting in a 25% lift in customer acquisition
- Improved engagement and conversion rates by 45% through collaboration with BI teams, building interactive dashboards that track cross-channel performance, pinpointing impactful initiatives, and enabling real-time optimizations
Senior Digital Marketing Manager
InkHouse
Waltham, MA
12.2020 - 04.2020
- Achieved a 40% increase in lead generation efficiency by optimizing paid social, search, display, newsletters, and influencer campaigns, while introducing new, high-performing channels that grew closed-won revenue by 15%
- Built data-driven performance dashboards to provide visibility into key metrics, enabling more responsive adjustments to campaigns and driving a 20% increase in conversion rate
- Led cross-functional initiatives with design, PR, and video teams, ensuring campaigns maintained operational rigor and brand consistency, resulting in improved campaign retention and stakeholder satisfaction
Marketing Manager, Paid Media
MITTCOM
Needham, MA
02.2018 - 12.2019
- Increased client ROI by 30% through optimized media mix strategies, managing top client accounts and spearheading diversification across high-ROI channels like social and programmatic while fine-tuning for CPM and frequency
- Developed new A/B testing plans for both paid and organic platforms, achieving a 25% lift in ad engagement and conversion by identifying and scaling high-performing creative and targeting approaches
- Won 80% of RFP bids by presenting compelling case studies and research-driven insights to C-level executives, demonstrating value and strategic fit for new client partnerships
Education
MBA + MSIT -
University of Massachusetts
Bachelors - Media and Mass Communication
University of Delhi
Skills
- Digital Marketing Strategy
- Cross-Channel Media Management
- Social Media Ad Campaigns
- Google Ads Strategy Development
- Campaign Optimization
- ROI Maximization
- Budgeting & Forecasting
- Vendor/Agency Management
- Team Leadership and Development
- Cross-Functional Collaboration
Timeline
Growth, Senior Team Lead
TikTok
01.2022 - Current
Senior Digital Marketing Manager
InkHouse
12.2020 - 04.2020
Performance Manager, Team Lead
Iovate Health Sciences
04.2020 - 12.2022
Marketing Manager, Paid Media
MITTCOM
02.2018 - 12.2019
MBA + MSIT -
University of Massachusetts
Bachelors - Media and Mass Communication
University of Delhi