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SENIOR SALESFORCE FUNCTIONAL SOLUTION ARCHITECT Summary: Overall 14+ years of experience as a senior salesforce functional solution architect designing, developing, and deploying salesforce applications. 4+ years of experience in Genesys. Experience with Commerce, Experience, Sales Cloud. Proven ability to lead technical teams and deliver complex solutions on time and within budget. Passionate about using technology to improve business processes and customer experience. Proficient in performing detailed analysis of business and gathering technical requirements. Designed applications using Object Oriented Analysis and Design (OOAD) artifacts like Class diagrams, sequence diagrams, Activity diagrams, and Data Flow diagrams using UML. Expertise in the development of Apex Classes, Triggers, Visualforce pages, Components, Email Services, and S-Controls using Force.com IDE. Experience extensively in order management systems (OMS). Experienced in using Standard and Custom controllers of Visualforce in developing custom Salesforce pages as required by business requirements. Define application and technical patterns, and architecture project deliverables, including architecture patterns, decisions, and rationale for those decisions and architecture solutions. Define and compare solutions to determine the optimal solutions for business needs. Provide leadership and guidance in the following: Advised business owners, and IT groups Experience in translating business processes into Custom objects and creating Lookup Relationships and Master-Detail Relationships. Worked extensively on various Salesforce.com standard objects like Accounts, Contacts, and Opportunities. Implement Security/Sharing Rules, configure Permission sets, Filed Level Security, and Record level Security. Profiles, Roles, and Resource monitoring at different hierarchical levels of the Organization. Led innovation, used the latest technology to solve unique challenges, and became a change agent. Technical consultation with clients and IT management on innovation, technology, solution options with tradeoffs, alignment with standards, and roadmaps. Present and communicate the solution architecture to technical and non-technical partners and demonstrate how solution design will enable business needs. Experienced, implemented in Marketing Cloud, Service Cloud, Sales Cloud & Marketing Intelligence. Architectural tasks like User Management, Creating Profiles, Roles & Permission Sets, Workflow, Tasks &Events, Email notification & Templates, Metadata & Metadata API. Built Lightning components using Aura framework with backed Apex Logic. Working experience in Lightning Web Components. Created new Lightning Web Components and worked on replacing existing Aura components with the LWC. Good knowledge of Object-Oriented Languages like C++, Java, J2EE, and J2EE framework. Experience in web technologies including HTML, XML, CSS, JavaScript, jQuery. REST API, SOAP API. Working experience in databases including MS SQL Server, and MySQL. Excellent communication and interpersonal skills; accustomed to working in both large and small team environments. Design & develop solutions primarily on the Force.com platform using Apex programming language and Visual force. Design, Configure and Develop solutions that integrate and automate data interfaces between Salesforce and other systems. Troubleshoot and resolve problems. Coordinate production releases following agile delivery methodology. Experience in Salesforce Lightning, and custom integrations. Lightning Migration Process. Rest Integrations. Experience working on Salesforce Configuration, Customization, Security Access Workflow, Data Validation, and Data import/export using Data Loader. Experience developing business process-related applications or integrations. Salesforce Lightning/LWC, Apex.

Overview

years of professional experience

Work History

Senior Salesforce functional Solution Architect

NuVasive

04.2021 - 09.2022

Designed and developed custom solutions on the force.com platform including significant work in Apex, VisualForce, application integration, and data migration
Hands-on experience with Commerce and Experience Cloud
Experience with fusion RM or risk management strategies and genesis
Judged the trade-offs between technology and feasibility and makes choices that fit the constraints of the project
Experience with Salesforce Public Sector (PS) Foundations including OmniStudio (OmnniScript, DataRaptor, FlexCards)
Served as the technical - Sales Cloud & Service Cloud
Designed and implemented business technology solutions focused on cloud-based business applications, specifically, Salesforce.com
Direct involvement and/or oversight of developing business requirements, specifications, process flows, application design, application configuration, testing, and deployment
Worked directly with clients to lead projects, facilitate business process analysis sessions, and develop and deliver key components of technology solutions
Provided mentoring and guidance to other team members, including offshore team members
Direct involvement and/or oversight of developing business requirements, specifications, process flows, application design, application configuration, testing, and deployment
Worked directly with clients to lead projects, facilitates business process analysis sessions, and develops and delivers key components of technology solutions
Served as subject matter expert
Confident and willing to challenge a customer and guide the customer towards the appropriate solution for their needs and push back if a customer is asking for solutions that aren't in their best interest
Ability to guide customers towards creative uses of standard cloud software functionality to meet business requirements instead of simply relying on custom code solutions
Travels to client site as required
Understands platform limitations and design alternatives to work around limitations
Led the design and implementation of Salesforce solutions for clients across multiple industries, including finance & banking, manufacturing, retail, healthcare, and telecommunications
Provided technical leadership to project teams by developing requirements with business stakeholders and translating those into technical specifications that can be implemented in Salesforce
Developed a deep understanding of the client's business processes and data models to ensure proper fit within existing systems as well as future scalability
Collaborated closely with other members of the team (business analysts, developers) throughout the entire lifecycle from scoping through delivery to ensure successful outcomes on projects
Assisted in training internal resources on best practices related to Salesforce development and maintenance to enable long-term sustainability after project completion
Designed and implemented system security and data assurance
Experienced designer with MueSoft Anypoint Platform
Architecture/development experience in Salesforce Sales Cloud and Service Cloud / Apex / Salesforce integrations
Developed and implemented Salesforce solutions to support business requirements, processes, and workflows
Created custom code using Apex, Visualforce, JavaScript, and the Salesforce Lightning Component Framework
Configured Salesforce objects, fields, record types, page layouts, validation rules, permissions, security settings, etc
Installed, configured, tested, and maintained operating systems, application software, and system management tools
Monitored and tested application performance to identify potential bottlenecks, develop solutions, and collaborate with developers on solution implementation
Wrote and maintained custom scripts to increase system efficiency and performance time
Resolved issues related to operational components for LAN, WAN, and voice systems
Defined enterprise processes and best practices and tailored enterprise processes for applications
Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity
Performed duties per applicable standards, policies, and regulatory guidelines to promote a safe working environment
Maintained energy and enthusiasm in a fast-paced environment
Worked closely with customers, internal staff, and other stakeholders to determine planning, implementation, and integration of system-oriented projects
Participated in system development life cycle from requirements analysis through system implementation
Provided 2nd and 3rd level technical support and troubleshooting to internal and external clients
Performed day-to-day administrative tasks and addressed production support issues like unlocking/ re-setting passwords, modifying data, and creating reports
Worked on several new features, including a crowd-sourcing testing option called Boomi Assure and a bulk copy feature that allows organizations to load large volumes of information into a database
Experience in working with Call Center application implementations including IVR, Chat, and digital channels support
Knowledge and experience with Customer experience management applications and Content Management systems
Knowledge of customer behavior analytics applications like Google Analytics, Medallia, and Clarabridge
Implemented order management system (OMS) platform tool that allowed sellers to track sales, process orders, manage inventory, and streamlined fulfillment with goal of making sure products end up in hands of customers who order them
Experienced as a marketing cloud developer
Experienced with email and/or marketing automation software and integration with databases
Knowledge of Salesforce Marketing Cloud (SFMC) aka Exact Target is required
Experienced working with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for Emails
Environment: Saleforce.com CRM, Force.com platform, Apex Classes, Chatter, Visual Force Pages, Controllers, Custom Objects, Custom Tabs, Email Services, Workflow & Approvals, Reports, Security Controls, SOAP, WSDL, Windows

Senior Salesforce functional Solution Architect

State Farm Insurance

05.2017 - 04.2021

Led migration of data from legacy systems to Salesforce, including migrating over 100 custom objects and fields
Created training program for stakeholders on how to use Salesforce more effectively
Hands-on experience with Commerce and Experience Cloud
Conducted regular audits of existing processes to identify areas of improvement with Salesforce tools
Spearheaded creation of enterprise-wide customer service platform using Salesforce Lightning Platform
Designed and implemented new sales process that streamlined operations and increased productivity by 25%
Worked on various Salesforce.com standard objects including accounts, contacts, reports, dashboards, events, tasks, and services
Followed agile development methodology for implementing a project
Knowledge and understanding of mobile application development
Created various profiles, roles, and page layouts and configured permissions based on organization hierarchy requirements
Enabled order management systems by clicking name, setup, app setup, customize, orders, and settings
Then select enable orders checkbox
Tracked (OMS) process of order capturing, tracking, and fulfilling customer orders
Order management process begins when order is placed and ends when the customer receives their package
Front-end development building Cloud Pages utilizing HTML, CSS, JavaScript, and AMP Script
Experienced in implementing automated solutions utilizing Marketing Cloud Server-Side JavaScript (SSJS)
Mastered with SQL and a robust understanding of Marketing Cloud's contact data model
Extensive experience utilizing Journey Builder with a thorough understanding of Audience Builder configuration
Experienced marketing expert in eliciting requirements and translating them to technical solutions that can scale across multiple business units
Designed and deployed custom tabs, validation rules, approval processes, and auto-response for automating business logic
Worked with Marketing managers and converted their strategy into implementation with Confidential
Used AMPscript language to write queries for data in Exact Confidential and service
Experience with Salesforce Public Sector (PS) Foundations to include OmniStudio (OmnniScript, DataRaptor, FlexCards)
Helped manage monthly media plans for interactive direct response campaigns on behalf of the digital marketing team and service & sales cloud
Managed vendor communication for performance management and updates
Developed cascading style sheets (CSS) for creating effects in Visualforce pages
Created workflow rules and defined related tasks, email alerts, and field updates
Experienced in S controls, Visualforce pages, and page layouts according to business requirements in the service cloud
Installed the call center applications and allowed the end users to maintain a track history of customers' complaints
Created email templates and inbound emails using Visualforce for clients and customers
Implementation of data loader for loading the data
Performed data cleanup and/or data migration to/from salesforce.com
Developed business documents for Salesforce.com custom objects
Worked on different portals like the self-service portal, partner portal, customer portal, and service and sales cloud
Implemented Salesforce.com web services client using salesforce web services API, Java, XML, and partner WSDL
Developed several custom reports & dashboards to better assist managers and report folders to provide report accessibility to appropriate personnel
Environment: Saleforce.com CRM, Force.com platform, Apex Classes, Chatter, Visual Force Pages, Controllers, Custom Objects, Custom Tabs, Email Services, Workflow & Approvals, Reports, Security Controls, SOAP, WSDL, Windows

Salesforce Administrator/ functional Solution Architect

Virginia Department Of Health, VDH

07.2009 - 05.2017

Interacted with various business user groups for gathering the requirements for Salesforce implementation and documented the Business and Software Requirements
Followed agile methodology and attended stand-up meetings on daily basis and organized meetings with teams on a weekly basis
Provided sales and marketing data analysis and reporting including metrics and results for the marketing campaign ROI
Developed different Email templates for the implementation of a dynamic email marketing program using AMP Script, HTML, and CSS
Led the tactical execution of email campaigns, including developing HTML email templates, executing QA test plans, managing deployment, and analyzing the delivery/ inbox of marketing emails and automation programs
Worked on various Salesforce.com standard objects like Accounts, Contacts, Cases, Opportunities, Products, Opportunity Line Items, Leads, Reports, and Dashboards
Created workflow rules and defined related tasks, time-triggered tasks, process builders, email alerts, and field updates to implement business logic
Experience with Salesforce Public Sector (PS) Foundations to include OmniStudio (OmnniScript, DataRaptor, FlexCards)
Created email templates, approval processes, and approval page layouts and defined approval actions on them to automate the processes
Created new user accounts and configure Salesforce.com to fit security needs at the user and organization levels
Created Custom Profiles, Public Groups, and Roles to distribute user rights and functionality
Involved in Source to Target mapping to load data into Salesforce from SQL Database using Informatica Cloud
Handled Regression testing for various scenarios and logged the bugs in JIRA
Developed SOQL and SOSL queries to get data from different related objects
Responsible for understanding the data migrating requirements and analyzing data to be loaded from legacy systems to Salesforce.com
Provided custom reports and dashboards to support the needs of the users and executives
Administered Salesforce CRM application for sales, marketing, and support departments
Worked with salesforce.com custom objects like accounts, contacts, and solutions; planned Salesforce.com features and functions like new screens, workflow, force.com objects, and reports in response to business needs
Worked with supporting day-to-day SFMC operations and cross-channel digital marketing campaigns including email and SMS
Built out Marketing Confidential in Journey Builder and Email & SMS campaigns
Measured and reported performance of all digital marketing campaigns and assess against goals
Delivered salesforce.com maintenance and administration support, including workflow, approvals, data cleansing, and service cloud
Ensured data is protected and available to authorized users by customizing roles, hierarchies, profiles, and share settings; identified and established sharing rules to restrict access to business objects such as opportunities, leads, and cases
Involved in creating multiple analytical reports and report folders to assist managers in better utilizing Salesforce as a Sales Tool and service cloud
Customized dashboards to monitor lead activities based on sales requirements
Developed, enhanced, and configured workflow rules, time-triggered workflows, and email templates resulting in actual web-to-lead communication with customers and partner portals
Planned and executed custom formulas and validation rules to maintain data quality, approval process, and auto-response rules to automate business logic
Worked with Data Loader and App Exchange Applications
Worked with different Record types in the service and sales cloud to setup up different Page layouts based on profiles
Involved in setting up the Role Hierarchy and assigning the Users as per the role
Created different profiles and set up permissions based on the roles in the organization
Knowledge of Apex Classes, Controller Classes, and Apex Triggers for various functional needs in the application
ENVIRONMENT: Salesforce.com, Custom Objects, Custom Tabs, Chatter, Email Services, Workflow & Approvals, Reports workflow, validation rules, report, dashboard, Data Loader, Box.com, JIRA, Informatica Cloud, SAP, Excel.

Education

Bachelor of Arts - Business/ Organizational Administration

George Mason University

Fairfax, VA

05.2009

Skills

Technical Skills:
Technology
Description
Scripting Technologies
JavaScript, jQuery HTML, XML, DHTML, CSS
Salesforce Tools

Apex Data Loader, Forcecom Apex Explorer, Forcecom Migration Tool and Forcecom Explorer, Apex Data Loader, Workbench, Forcecom Platform (Sandbox and Production)
Configuration Tools
GIT, Bit Bucket, Jenkins
IDE Tools
Eclipse, Forcecom Eclipse IDE Plug-in, VS code with Salesforce CLI extension

Timeline

Senior Salesforce functional Solution Architect

NuVasive

04.2021 - 09.2022

Senior Salesforce functional Solution Architect

State Farm Insurance

05.2017 - 04.2021

Salesforce Administrator/ functional Solution Architect

Virginia Department Of Health, VDH

07.2009 - 05.2017

Bachelor of Arts - Business/ Organizational Administration

George Mason University