Amit Yadav

• Responsible to manage area business of around 30+ Cr (Annual)
• Spearheaded market expansion by acquiring 200+ new outlets resulting in a 18% increase in regional sales volume.
• Implemented System process in the Mumbai region DMS, SFA & PP QR Code.
• Converted Primary driven industry to Secondary driven market.
• Built a high-performance sales team through diligent recruitment of top talent, strategic allocation of resources, and effective performance management.
• Conducted market research to identify new business opportunities and stay ahead of industry trends.
• Launched new products successfully within the assigned territory by executing well-designed launch plans tailored specifically for each product line.

• Responsible for Primary & Secondary sales across Mumbai region
• Managing sales and business expansion for 4 categories Gear, Luggage, Footwear and Clothing
• Executing people management skill by managing 4 Distributors and 30 Direct Dealers across Mumbai region
• Responsible for timely communication of the promotional scheme to the on- trade and ensuring timely claim settlement of the schemes
• Manage the new product launches in the region
• Responsible for training, deployment and evaluation of the third party employees
• Execute of the marketing plans in the territory as per the guidelines of the from state/ regional marketing team while working within company policies, resources and budgets
• Managing P&L for credit Partners

Channel Sales

• Increased revenue by implementing effective sales strategies in the allocated categories across Navi Mumbai region
• Maintained detailed records of sales progress, inventories & marketing plans for better alignment with the organization's priorities
• Attended training events to constantly increase product & sales knowledge
• Drive promotional approaches for over 60+ new product launches per year
• Drove distributor engagement & improved retailer satisfaction by effective communication and relationship management

Marketing and Branding

• Planning the season wise marketing calendar based for the entire financial year
• Planning and executing the BTL activations based on the season and market requirement
• Executing offline campaigns for driving brand visibility for a newly launched product

Category Management

• Creating and developing a long-term plan and strategy for Product categories allocated
• Ensuring inventory control for the MBOs, planning and category rationalization as and when required
• Timely ensure to get liquidation of non‑moving article by FIFO method