AMITAVA GHOSH

• Driving revenue growth through targeted digital and programmatic strategies.
• Optimizing full-funnel campaigns to boost ROAS and lower acquisition costs.
• Building custom audience and dynamic creative solutions to increase engagement.
• Advise on media mix and pricing models to maximize profitability.
• Scaling new revenue streams via connected TV and outcome-based media.
• Collaborating with cross-functional teams to drive project success and enhance stakeholder engagement.

• Lead the digital revenue operations , driving strategies to optimise digital revenue streams.
• Oversee revenue generation for print, focusing on recovering missed clients & securing new business.
• Collaborate sales, marketing & product teams to create innovative revenue generation approaches.
• Analyse market trends & customer behavior to identify potential revenue growth opportunities.
• Build & maintain relationships with key clients, ensuring satisfaction & repeat business.
• Provide strategic direction & leadership to the digital revenue team to achieve organisational goals.
• Collaborating with "Programatic India" to effectively accentuate print with targetted digital offerings for clients utilising both geography & demography.

• Directed sales team performance, providing coaching and mentoring to improve individual contributions.

• Responsible for revenue generation from Sponsorships for the teams owned in leagues like Indian Super League, Hockey India League, Tennis Premiere League etc
• Responsible for the revenue generation for own IP like Bengal Football Premier League
• Responsible for the revenue and monetisation of the newly launched OTT platform - SSEN
• Championed the adoption of sales automation tools that increased efficiency and improved lead management, resulting in higher conversion rates.
• Spearheaded territory expansion initiatives, increasing company presence in previously untapped regions.

• Working with individual clients as consultant on their Marketing & Media plans
• Consultant - Marketing & Sales with High Media Network.
• Senior Consultant - Branding, Corporate Tie-ups, Promotion & Marketing with Camellia Group
• Chief Growth Officer at Your Digital Agency
• Working as a Consultant with XpertReach & as a Mentor with Intercell & Coffemug
• Member of the University of California, Berkeley Alumni Network, involved in discussions/ contributions to projects of mutual interests
• Established credibility as a trusted advisor through consistent demonstration of expertise, integrity, and commitment to client success.

• Regional Sales Head for CNBC TV18, CNBC Awaaz, CNN News 18
• Regional Sales Head for Forbes India
• Regional Sales Head for the Government Business as well as Events business out of East for all the Network 18 channels
• Spearheaded efforts to achieve overall sales targets with 15% growth year on year
• Achieved a record billing of over Rs 2.50 cr on the Union Budget programming with new clients in the fold
• Collaborated with product development teams for continuous improvement of offerings based on customer feedback and evolving market needs.
• Led a high-performing sales team to consistently exceed quotas and achieve top rankings within the company.

• National Sales Head for ETV News Bangla (News 18 Bangla)
• Additionally National Sales Head for ETV News Odia (News 18 Odia) & News 18 Assam/ NE
• Regional Sales Head for all the other regional channels of the Network
• Responsible for the P&L of the above channels
• Delivered target numbers as given by the management and showed year on year growth of 10%
• Successfully led the efforts to meet internal bench marks for break even path for all 3 channels successfully
• Designed plans to make News 18 Bangla the best performing of all the new channels across the country by growing inventory utilization from 30% to 75% and above
• Collaborated with product development teams for continuous improvement of offerings based on customer feedback and evolving market needs.

• National Sales Head for 24 Ghanta, the Bengali news channel from Zee Media Corporation Ltd
• Additionally Regional Sales Head for Zee News, Zee Business and all other channels from the Zee Media Network
• Part of a core team handling P&L for 24 Ghanta
• Delivered break-even within 3 years for 24 Ghanta working with a team of almost 20 members
• Achieved targets for the entire network from the region as well as the regional channel consistently with about 15% growth year on year
• Developed plans along with the core team to ensure that P&L targets were achieved
• Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.

• Regional Sales Head for Zee News, Zee Business and all other channels from the Zee News Network
• Recruiting and setting up the team for the Eastern Region
• Established and led a team of 6 people to achieve targets consistently with at least 10% growth year on year
• Achieved recognition by being selected to undergo 'Advanced Television Media Management' course at Mudra Institute of Communication
• Executed targeted strategies to enhance competitive positioning in key markets.

• Regional Sales Head for Zee TV, Zee Cinema, Zee News, Zee Bangla, Zee Marathi as well as all other channels of the Zee Telefilms Network
• Regional Sales head for Buddha Films Ltd (selling India Cricket Team series on Doordarshan)
• Achieved targets consistently across the Network with a growth of 10% year on year
• Selected multiple times as Executive of the month
• Drove organizational growth by implementing strategic initiatives that aligned with business objectives.