AMITAVA GHOSH
Summary
Experienced sales professional with a proven track record in leading successful sales teams and driving revenue growth. Skilled in developing strategic sales initiatives that align with company goals and enhance market presence. Adept at team leadership and relationship management, consistently ensuring exceptional client satisfaction and high team performance.
Overview
24
24
years of professional experience
4
4
Certification
Work History
Assistant Vice President - Sales
Shrachi Sports Endeavor Pvt. Ltd.
09.2024 - Current
- Responsible for revenue generation from Sponsorships for the teams owned in leagues like Indian Super League, Hockey India League, Tennis Premiere League etc
- Responsible for the revenue generation for own IP like Bengal Football Premier League
- Responsible for the revenue and monetisation of the newly launched OTT platform - SSEN
- Championed the adoption of sales automation tools that increased efficiency and improved lead management, resulting in higher conversion rates.
- Spearheaded territory expansion initiatives, increasing company presence in previously untapped regions.
Individual Consultant
Self Employed Services
02.2019 - 09.2024
- Working with individual clients as consultant on their Marketing & Media plans
- Consultant - Marketing & Sales with High Media Network.
- Senior Consultant - Branding, Corporate Tie-ups, Promotion & Marketing with Camellia Group
- Chief Growth Officer at Your Digital Agency
- Working as a Consultant with XpertReach & as a Mentor with Intercell & Coffemug
- Member of the University of California, Berkeley Alumni Network, involved in discussions/ contributions to projects of mutual interests
- Established credibility as a trusted advisor through consistent demonstration of expertise, integrity, and commitment to client success.
Head - Sales
Panorama Television Pvt. Ltd./ Network 18
03.2017 - 01.2019
- Regional Sales Head for CNBC TV18, CNBC Awaaz, CNN News 18
- Regional Sales Head for Forbes India
- Regional Sales Head for the Government Business as well as Events business out of East for all the Network 18 channels
- Spearheaded efforts to achieve overall sales targets with 15% growth year on year
- Achieved a record billing of over Rs 2.50 cr on the Union Budget programming with new clients in the fold
- Collaborated with product development teams for continuous improvement of offerings based on customer feedback and evolving market needs.
- Led a high-performing sales team to consistently exceed quotas and achieve top rankings within the company.
Head - Sales
Panorama Television Pvt. Ltd./ Network 18
03.2014 - 03.2017
- National Sales Head for ETV News Bangla (News 18 Bangla)
- Additionally National Sales Head for ETV News Odia (News 18 Odia) & News 18 Assam/ NE
- Regional Sales Head for all the other regional channels of the Network
- Responsible for the P&L of the above channels
- Delivered target numbers as given by the management and showed year on year growth of 10%
- Successfully led the efforts to meet internal bench marks for break even path for all 3 channels successfully
- Designed plans to make News 18 Bangla the best performing of all the new channels across the country by growing inventory utilization from 30% to 75% and above
- Collaborated with product development teams for continuous improvement of offerings based on customer feedback and evolving market needs.
Deputy Vice President - Sales
Zee Media Corporation Ltd.
04.2010 - 03.2014
- National Sales Head for 24 Ghanta, the Bengali news channel from Zee Media Corporation Ltd
- Additionally Regional Sales Head for Zee News, Zee Business and all other channels from the Zee Media Network
- Part of a core team handling P&L for 24 Ghanta
- Delivered break-even within 3 years for 24 Ghanta working with a team of almost 20 members
- Achieved targets for the entire network from the region as well as the regional channel consistently with about 15% growth year on year
- Developed plans along with the core team to ensure that P&L targets were achieved
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
Senior Manager - Sales
Zee News Ltd.
09.2003 - 03.2010
- Regional Sales Head for Zee News, Zee Business and all other channels from the Zee News Network
- Recruiting and setting up the team for the Eastern Region
- Established and led a team of 6 people to achieve targets consistently with at least 10% growth year on year
- Achieved recognition by being selected to undergo 'Advanced Television Media Management' course at Mudra Institute of Communication
- Executed targeted strategies to enhance competitive positioning in key markets.
Senior Executive - Sales
Zee Telefilms Ltd.
09.2000 - 08.2003
- Regional Sales Head for Zee TV, Zee Cinema, Zee News, Zee Bangla, Zee Marathi as well as all other channels of the Zee Telefilms Network
- Regional Sales head for Buddha Films Ltd (selling India Cricket Team series on Doordarshan)
- Achieved targets consistently across the Network with a growth of 10% year on year
- Selected multiple times as Executive of the month
- Drove organizational growth by implementing strategic initiatives that aligned with business objectives.
Education
Berkeley Executive Program in Management - Business Management
HAAS SCHOOL OF BUSINESS, UC BERKELEY
Berkeley, CA12-2019
Certificate of Business Excellence - Business Management
HAAS SCHOOL OF BUSINESS, UC BERKELEY
Berkeley, CA12-2019
Post Graduate Diploma in Marketing - Marketing
CHARTERED INSTITUTE OF MARKETING
01-2000
Post Graduate Diploma in Business & Management - Business Management
WIGAN & LEIGH COLLEGE
01-1999
Skills
- Contract Negotiation
- Strategic Account Targeting
- Advanced Negotiation Skills
- Sales Presentation Skills
- Customer acquisition
- Teamwork
- Teamwork and collaboration
- Competitive intelligence
- Revenue growth
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Supervised team of 30 staff members.
- Achieved results by completing tasks with accuracy and efficiency.
- Achieved results by using research data & market intelligence in a systematic way.
Awards
- Certified Digital Marketing Expert, Internet Marketing School, 10/01/18 - 03/01/19
- Leading Innovative Change, U C Berkeley in Association with ExecOnline, 04/01/19 - 06/01/19
- Executive Diploma in Advanced Television Media Management, Mudra Institute of Communication, 09/01/04 - 01/01/06
- Financial Accounting Certification, Harvard Business Publishing, 02/16/19
- Corporate Finance Certification, Harvard Business Publishing, 03/10/19
Certification
- Certified Digital Marketing Expert from Internet Marketing School (10/2018 – 03/ 2019)
- Leading Innovative Change from U C Berkeley in Association with ExecOnline (04/ 2019 – 06/ 2019)
- Executive Diploma in Advanced Television Media Management from Mudra Institute of Communication. (09/2004 - 01/2006)
- Completed Financial Accounting (16/ 02/ 2019) & Corporate Finance (10/ 03/ 2019) Certification from Harvard Business Publishing.
Languages
English
Full Professional
Bengali
Professional Working
Hindi
Professional Working
Timeline
Assistant Vice President - Sales
Shrachi Sports Endeavor Pvt. Ltd.
09.2024 - Current
Individual Consultant
Self Employed Services
02.2019 - 09.2024
Head - Sales
Panorama Television Pvt. Ltd./ Network 18
03.2017 - 01.2019
Head - Sales
Panorama Television Pvt. Ltd./ Network 18
03.2014 - 03.2017
Deputy Vice President - Sales
Zee Media Corporation Ltd.
04.2010 - 03.2014
Senior Manager - Sales
Zee News Ltd.
09.2003 - 03.2010
Senior Executive - Sales
Zee Telefilms Ltd.
09.2000 - 08.2003
Berkeley Executive Program in Management - Business Management
HAAS SCHOOL OF BUSINESS, UC BERKELEY
Certificate of Business Excellence - Business Management
HAAS SCHOOL OF BUSINESS, UC BERKELEY
Post Graduate Diploma in Marketing - Marketing
CHARTERED INSTITUTE OF MARKETING
Post Graduate Diploma in Business & Management - Business Management
WIGAN & LEIGH COLLEGE
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