Amit Kumar Sah
Jersey City
Summary
Results-oriented Senior Strategist with over 10 years of experience in data analytics, transforming data into strategic assets within Trust & Safety, Security, Business, and Product domains. Specializes in statistical modeling, process automation, ETL, and workflow optimization to deliver high-quality insights, and drive impactful solutions. Acknowledged for strong leadership, effective stakeholder engagement, and sophisticated problem-solving capabilities.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Strategist - Trust & Safety, Google-Ads
Google LLC
New York
03.2022 - Current
- Led DSA and regulatory compliance initiatives, establishing robust frameworks for T&S Ads through effective collaboration with a diverse group of stakeholders.
- Championed efficiency enhancements across T&S Ads enforcement and review processes.
- Drove process excellence, optimized workflows, and improved platform experiences.
- Managed high-priority projects, achieving strategic goals, and maximizing ROI.
- Conducted impact analyses and implemented optimizations for advertiser journeys.
- Mentored and coached peers in data analytics, enhancing team capabilities.
- Designed and established a regulations response workflow for Google Ads to efficiently review and address all reports of non-compliant ads.
- Established DSA Article 21, Taiwan SITCA, and ACCC compliance workflows for Google Ads in record time, mitigating significant legal and financial risks.
- Optimized proactive ads policy enforcement, reducing human review volume by approximately 1.7 million per month, saving approximately $3.6 million per year in operational expenses.
- Implemented improvements and tracking to ensure Google Ads appeal workflows comply with DSA waves 1 and 2.
- Implemented a proactive overturn workflow, reducing advertiser appeals for approximately 1.5 million ads per month.
- Automated 4+ FTE-managed workflows, saving 200+ FTE hours per month.
- Received 8 spot bonuses and 12 peer bonuses for contributions to T&S Ads OKRs.
Senior Strategist - Trust & Safety, Google-Ads
Google India Pvt Ltd
Hyderabad
05.2021 - 03.2022
- Designed and improved systems and processes for enhanced enforcement capabilities.
- Led projects to resolve abuse-fighting problems of varying complexity.
- Migrated reviewer workflows to a newer system, improving efficiency and accuracy.
- Conducted impact analyses of enforcement policies, workflows, and migrations.
- Service designed new enforcement workflows end-to-end and optimized/scaled existing ones.
- Led data analysis to determine the key metrics and drive process launch/change decisions.
- Implemented differentiated services for ad appeals, improving review SLAs by approximately 80% for high-priority customers.
- Reduced repeat appeals by more than 9% week over week through proactive suppression rules.
- Migrated over 300 manual enforcement queues to native review systems.
- Launched a hold-for-review enforcement workflow, impacting approximately 100,000 weekly creative reviews.
- Received three spot bonuses and four peer bonuses for contributions.
Strategist - Trust & Safety, Google-Ads
Google India Pvt Ltd
Hyderabad
12.2018 - 04.2021
- Improved advertiser experience at scale for all ads workflows through product improvements and cross-functional collaboration.
- Owned multiple proactive enforcements, providing expedited QA support for manual reviews of over-flagged or unreviewed Google Ads.
- Leveraged technical skills to extract data, build dashboards, develop models, and automate operations.
- Collaborated across Product and Engineering teams to migrate users to new Ads policy enforcement tools.
- Google India Pvt Ltd is a subsidiary of Google LLC, focusing on providing various technology and internet services in India. Website: https://www.google.co.in
- Reduced policy over-flagging by approximately 50% and P0 escalations by approximately 90%.
- Standardized KPIs and implemented an analytical framework, improving SLA, and improving TAT by approximately 45%.
- Onboarded 250+ new badness reduction enforcements for ads in less than a year.
- Optimized manual re-review workflow, enabling cost savings of approximately $60K, and improving ROI by 25% month over month.
- Led the over-flagging escalation contact reduction project, reducing repeated contacts by 10% week over week.
- Launched 2 new escalation channels for over-flagged ads consultation, addressing over 100,000 escalations.
- Improved human decision-making and process quality to 99%.
- Introduced automations to identify and close invalid escalations, reducing daily escalations by 68%.
- Launched approximately 12 initiatives in less than 7 months to improve advertiser experience, impacting over 50,000 customers.
- Mentored peers on data analytics under the Data Insights Mentorship Program.
Lead Analyst- Trust & Security
Ola Cabs Pvt Ltd
Bangalore
06.2018 - 11.2018
- Led a team of 10 data analysts to identify and mitigate fraud, abuse, and security risks for Ola and its acquisitions.
- Successfully launched trust and safety enforcement for product launches in three new geographic regions and two acquired companies.
- Designed and established an escalation management solution for the T&S Risk-Ops team using R and Python to enable efficient and immediate processing of executive and P0-level escalations and appeals from partners.
- Expanded and scaled fraud prevention mechanisms and solutions for new acquisitions, notably reducing fraud losses in Foodpanda from 10% to 0.5% within two weeks.
- Implemented risk score AI models and proactive/reactive rules, reducing fraudulent chargebacks in Australia by 94%, and saving $60K per month.
Senior Product Analyst- Security
Ola Cabs Pvt Ltd
Bangalore
06.2017 - 05.2018
- Built and owned the proactive abuse and fraud control infrastructure for the Ola platform.
- Created and automated real-time abuse alerts, with detailed insights for all major products.
- Designed and implemented a new business intelligence (BI) system with dashboarding, alerting, and ETL capabilities across multiple product platforms.
- Identified and resolved 23+ critical loopholes and bugs, saving millions in potential losses.
- Received a top performance rating for FY 2017-18.
Senior Business Analyst
Ola Cabs Pvt Ltd
Bangalore
02.2015 - 05.2017
- Led the analytics team across 21 cities, driving EBITDA optimization, business growth, outperforming the competition, and mitigating fraud/risk.
- Managed financial planning, demand modeling, and optimized supply/demand planning.
- Improved supply retention and reduced cash burn through targeted initiatives.
- Drove 13X business growth in 1.5 years through data-driven insights.
- Reactivated approximately 1,300 cabs through attrition analysis.
- Identified and automated fraud detection, saving Rs 1.2 million weekly.
- Created and automated 23+ real-time dashboards for proactive metrics monitoring and early warnings.
- Received consistent top performance ratings (5/5).
Trainee Decision Scientist
Mu-Sigma Inc
Bangalore
02.2014 - 10.2014
- Provided actionable insights and recommendations to the senior management of the Pricing Analytics division at The Home Depot, a US-based retailer.
- Performed data extraction and analysis, and designed descriptive dashboards to track and analyze the performance of key pricing programs.
Education
B-Tech - Electronics & Communication Engineering
National Institute of Technology
Durgapur, India11-2013
Skills
- Data analytics and machine learning
- Statistical analysis
- Project management and compliance
- Lean Six Sigma
- Workflow automation
- Stakeholder engagement
- Problem solving
- Effective communication
- Cross-functional collaboration
- Team leadership
- Strategic planning
Data Analysis Tech Skills
- Data Analytics & Machine Learning: Data Analysis, Predictive Modeling, Machine Learning Algorithms
- Statistical Analysis: Hypothesis Testing, Regression Analysis, Statistical Modeling, A/B Testing
- Programming & Querying Languages: Python (incl. PLX for automation ), R, SQL, Presto
- Data Visualization & BI Tools: Tableau, Power BI, Data Studio, Microstrategy
- ETL & Data Management: ETL Process Development, Data Pipeline Management, Workflow Automation
- Productivity Suites: Microsoft Excel (Advanced), Google Workspace (GSuite)
Certification
- Six Sigma Green Belt
Timeline
Senior Strategist - Trust & Safety, Google-Ads
Google LLC
03.2022 - Current
Senior Strategist - Trust & Safety, Google-Ads
Google India Pvt Ltd
05.2021 - 03.2022
Strategist - Trust & Safety, Google-Ads
Google India Pvt Ltd
12.2018 - 04.2021
Lead Analyst- Trust & Security
Ola Cabs Pvt Ltd
06.2018 - 11.2018
Senior Product Analyst- Security
Ola Cabs Pvt Ltd
06.2017 - 05.2018
Senior Business Analyst
Ola Cabs Pvt Ltd
02.2015 - 05.2017
Trainee Decision Scientist
Mu-Sigma Inc
02.2014 - 10.2014
B-Tech - Electronics & Communication Engineering
National Institute of Technology
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