Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
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Amiyelle Martin

Los Angeles,CA

Summary

Strategic Music Executive and Brand Manager with 9+ years of experience leading integrated release campaigns, artist development, and project management across Urban, Hip-Hop, R&B, Pop and Gospel genres. Skilled in building strong label and DSP relationships, managing timelines, and delivering high-impact results through cross-functional Digital and In person Marketing. Deep knowledge of music culture, fan engagement, Independent artist rollouts and campaign analytics.

Overview

9
9
years of professional experience

Work History

Label Relations & Project Manager (Contract)

Pink Box Music
02.2016 - Current
  • - Served as point-of-contact between label partners and internal distribution teams, managing 15+ release campaigns across Hip-Hop, R&B, and Gospel.
  • - Created and managed detailed campaign calendars, tracked KPIs, and led weekly updates to ensure team alignment.
  • - Supported artist development by identifying opportunities for increased visibility and recommending data-informed strategies.
  • - Provided post-release reporting and contributed to continuous improvement processes across label partner workflows.
  • [Insert Dates]

Independent Music Executive / Brand Manager

Self-Employed
01.2018 - Current
  • - Managed full-scope branding and marketing strategies for independent Hip-Hop and R&B artists, generating 300%+ audience growth and multiple editorial playlist placements.
  • - Directed campaign execution from DSP pitching and visual rollout to event activations and digital engagement.
  • - Collaborated closely with A&R teams, publicists, creatives, and managers to ensure brand alignment and on-time deliverables.
  • - Applied influencer marketing strategies and analytics platforms to refine positioning and increase reach across key social channels.
  • - Collaborated on campaigns with major labels including Universal Music Group, 300 Entertainment, Atlantic Music Group, and Warner Chappell, providing marketing and project support across R&B, Hip-Hop, and Gospel releases.
  • - Handled artist booking and event coordination for performances, brand activations, and showcases; negotiated contracts and managed logistics.
  • - Managed publishing splits, registered works with PROs, and coordinated licensing agreements in collaboration with major publishers and top industry law firms.
  • - Maintained high-level industry relationships with entertainment lawyers, publicists, directors, creative agencies, producers, and influencers.

Education

Program - International Business

Columbia College
Columbia, MO

Bachelor of Science - Business

University of Phoenix
Phoenix, AZ
08.2025

Skills

  • Artist & Label Relationship Management
  • End-to-End Campaign Execution
  • Release Planning & Timeline Coordination
  • Strategic Data Implementation & Goal Setting
  • Influencer & Digital Marketing Fan Automation
  • Music Publishing & Licensing Coordination
  • DSP Release, Payouts, and Infrastructure (Apple, Tidal, Youtube, Vevo, Spotify)
  • Artist Booking, Negotiation, Rider Request, and Travel Logistics
  • Studio Production, Writing Camps, and Creative Staging Implementation
  • In person Events, Marketing Activation and Merchandise Rollout

Accomplishments

Founder & Executive Producer

Pink Box Music | Atlanta, GA / Los Angeles, CA | 2017–Present

  • Lead a team of Grammy Award-winning producers and songwriters, overseeing creative development, deal flow, and high-level collaborations across genres.
  • Brokered high-level licensing agreements for major recording artists, including deals with top-tier labels and DSPs.
  • Established and secured 50% publishing ownership for a producer on Kendrick Lamar’s “Meet the Grahams”, managing rights clearance, licensing, and royalty structure.
  • Managed the producer’s credit and backend paperwork on Nicki Minaj’s multi-platinum "The Queen" album, compliance and contract execution.
  • Negotiated and secured artist collaboration contracts with top-tier talent including DJ Khaled, The Game, Kevin Gates, Dream Doll, and many others.
  • Monetized an independent artist releases, generating over 7-figure in revenue through strategic distribution, marketing, and rights management.
  • Negotiated and managed multiple TV, film, and brand sync licensing deals, including placements with New Balance, Aloe Blacc, and Gia Peppers’ “More Than That” Show.
  • Directed full-scale rollout campaigns for independent artists, including influencer-curated video content, PR releases, playlist pitching, and targeted radio promotions.
  • Oversaw creative direction for artist photoshoots, visuals, and brand alignment across social and editorial platforms.
  • Managed budgets, teams, and timelines across production, marketing, and post-release strategy to ensure high-impact execution and ROI.
  • Currently negotiating an admin and co-publishing deal leveraging major-label producer placements and catalog performance.

Timeline

Independent Music Executive / Brand Manager

Self-Employed
01.2018 - Current

Label Relations & Project Manager (Contract)

Pink Box Music
02.2016 - Current

Program - International Business

Columbia College

Bachelor of Science - Business

University of Phoenix

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