Amélie Cristini
Matthews,NC
Summary
With over 14 years of experience in the healthcare sector, including 7 years in American companies, I am a passionate and dedicated senior marketing manager specializing in patient care solutions and artificial ventilation. My mission is to offer innovative and high-quality products and services that meet the needs of healthcare professionals and patients. My expertise includes product management & launch, B2B marketing, market analysis, and team and client education.
Overview
14
14
years of professional experience
Work History
SENIOR MARKETING MANAGER EMEA
GE HealthCare
03.2021 - 11.2023
- Providing marketing leadership for the clinical accessories of the Patient Care Solutions division, generating annual revenue of US$60 million
- Collaborating with key stakeholders including portfolio marketing, product, and sales teams to drive the portfolio strategy in the region
- Defining and delivering a Marketing plan each year, including creating new content & digital campaign to support NPI launch and business growth
- Implementing an omnichannel approach and go-to-market strategy, incorporating virtual sales, new channels, and targeted campaigns to enhance the digital user experience for customers
- Establishing an educational plan for internal teams and customers, working with Subject Matter Experts and Key Opinion Leaders, and developing 2 ROI calculators and educational content.
SALES AND MARKETING LEADER France
Vyaire Medical
03.2020 - 02.2021
- Responsible for overseeing Sales and Marketing operations in France, across all Vyaire Businesses, including Operative Care and Airway Management Accessories & Consumables range; Ventilation range
- Directly supervise a team of 4 Sales Managers and 1 Product Manager, focusing on driving sales for the consumable's portfolio
- Successfully generate annual sales revenue of US$11 million.
MARKETING AND PRODUCT MANAGER France
Vyaire Medical
12.2017 - 02.2020
- Implementing local strategies for the Consumables range and Marketing Plan
- Supporting the sales team in driving sales growth for key products (Fluid warmer), launching new products, and providing internal team and customer education
- Assisting with local tenders, managing 8 GPO's and the pricing strategy
- Acting as the Voice of Customer for French customers, conducting Market analysis and collaborating with Global Marketing
- Establishing local solution, in partnership with 3 vendors, for maintenance, compliance and samples management of Class IIa medical devices.
PRODUCT MANAGER France and Benelux
Pall Medical
02.2016 - 11.2017
- Assisting sales team in driving sales growth for the Critical range, with a focus on the new MIRUS system (product launch) and Intra-Venous filters
- Organizing medical events and meetings (Symposiums and workshops) to engage and educate medical staff at local and national levels
- Conducting regulatory and scientific market analysis on infusion therapy filtration and sedation, specifically in the context of volatile anesthetics ICU
- Cultivating relationships with Key Opinion Leaders in Adult, Children, and Neonate ICU specialties, collaborating on clinical study projects, and providing ongoing follow-up.
BUSINESS DEVELOPER IN VENTILATION Europe & Canada
Air Liquide Healthcare
01.2013 - 01.2016
- Strategizing and driving sales in ventilation (hospital & homecare) and aerosol therapy across Europe
- Identifying and cultivating new distributor partnerships
- Assessing investment viability through Business Plans for homologation validation
- Achieving annual revenue growth of over 30%
- Managing the sales process, deploying sales efficiency projects, setting sales objectives for teams, and monitoring sales indicators
- Contributing to the development of a 5-year strategic plan for the sales organization.
SALES MANAGER
Air Liquide Healthcare
01.2010 - 01.2012
- Leading business development efforts in Paris area, focusing on the hospital range of ventilators (Anesthesia, ICU, and transport)
- Successfully achieved an annual revenue of €1 million
- Secured a 4-year tender for two products with Paris Public Hospitals, marking the first win in 8 years with this GPO.
Education
DIVA (Diplôme International en Ventilation Artificielle) -
Montreal University
Montreal06.2015
M.D. -
EM LYON Business School, ECOLE CENTRALE PARIS
France12.2009
M.D. -
ESDES Business School
France07.2008
Skills
- B2B Marketing
- Product Launch
- Marketing & Product Management
- Marketing Strategy
- Digital Marketing
- Content Development
- Market analysis
- Training and Onboarding
- Budget Management
- Cross-functional management
- Selling ventilators and consumables strategy
- Anesthesia & ICU
- Monitoring & Ventilation
- MS Office
- SALESFORCE (CRM)
- ADOBE Analytics
Hobbies and Interests
- Cycling & Yoga
- French cuisine
- Lyrics singing
Languages
English
Native or Bilingual
French
Native or Bilingual
Spanish
Professional Working
German
Limited Working
Timeline
SENIOR MARKETING MANAGER EMEA
GE HealthCare
03.2021 - 11.2023
SALES AND MARKETING LEADER France
Vyaire Medical
03.2020 - 02.2021
MARKETING AND PRODUCT MANAGER France
Vyaire Medical
12.2017 - 02.2020
PRODUCT MANAGER France and Benelux
Pall Medical
02.2016 - 11.2017
BUSINESS DEVELOPER IN VENTILATION Europe & Canada
Air Liquide Healthcare
01.2013 - 01.2016
SALES MANAGER
Air Liquide Healthcare
01.2010 - 01.2012
DIVA (Diplôme International en Ventilation Artificielle) -
Montreal University
M.D. -
EM LYON Business School, ECOLE CENTRALE PARIS
M.D. -
ESDES Business School
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