Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic
Ammar Elaqad

Ammar Elaqad

Tempe, AZ, United States, 85281

Summary

Key Expertise: Seasoned Digital Marketing Manager with a robust 7-year background in the digital marketing landscape.

  • Digital Marketing Strategy: Crafting and executing comprehensive digital marketing strategies, incorporating SEO, SEM, social media, and other cutting-edge techniques to achieve business objectives.
  • Sales Leadership: Led successful sales teams, consistently surpassing revenue targets through effective sales strategies, client relationship management, and innovative approaches to customer acquisition.
  • Revenue Growth: Demonstrated a results-oriented approach, contributing to the generation of $1.2 million in earned revenue through the integration of sales and marketing initiatives. Keeping a 94% retention rate amongst all channels.
  • Data-Driven Decision-Making: Applied analytical insights to drive decision-making processes, utilizing advanced analytics tools to measure campaign performance and optimize strategies for maximum impact.
  • Forward-Thinking Approach: Kept abreast of industry trends and emerging technologies, ensuring a proactive and forward-thinking approach to digital marketing and sales.


Overview

5
5
years of professional experience
1
1
Certification

Work History

Senior SEM Specialist

WebGrowth
12.2023 - Current
  • Strategy Development: Creating and implementing SEM strategies that align with business goals and objectives.
  • Campaign Management: Setting up, managing, and optimizing PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media advertising networks.
  • Keyword Research: Conducting thorough keyword research to identify the best keywords to target for optimal performance.
  • Ad Copywriting: Writing compelling ad copy that attracts clicks and conversions while adhering to platform guidelines.
  • Bid Management: Adjusting bids to maximize ROI and achieve campaign objectives within budget constraints.
  • Performance Analysis: Analyzing campaign performance data to identify trends, insights, and areas for improvement.
  • A/B Testing: Conducting A/B tests on ad copy, landing pages, and other campaign elements to continually improve performance.
  • Budget Management: Managing and optimizing the budget allocation to ensure efficient use of resources.
  • Collaboration: Working closely with other teams such as SEO, content, and analytics to ensure cohesive marketing efforts.
  • To date I have an avg. of 341% ROAS

Multi-Product Key Accounts Marketing Manager

BizIQ
05.2021 - 12.2023
  • Spearheaded comprehensive digital marketing campaigns resulting in a 25% increase in online engagement.
  • Successfully optimized SEO strategies, contributing to a 30% boost in website traffic.
  • Led a cross-functional team to execute successful social media campaigns, resulting in a significant increase in brand visibility.
  • Improved Retention by 26% in 2 years

Google Ads PPC Manager

Google
01.2020 - 05.2021
  • Directed and optimized pay-per-click (PPC) advertising campaigns at Google, employing advanced strategies to maximize ROI and drive effective digital marketing initiatives.
  • Spearheaded the development and implementation of tailored PPC strategies, resulting in a demonstrable increase in click-through rates (CTR) and conversions.
  • Utilized Google Ads and other analytics tools to conduct in-depth performance analysis, adapting campaigns to capitalize on high-performing keywords and audience segments.
  • Collaborated with cross-functional teams, including creative and content specialists, to align PPC efforts with broader marketing objectives and maintain a cohesive brand message.
  • Stayed abreast of industry trends, emerging technologies, and changes in search engine algorithms to ensure campaigns remained innovative and in line with best practices.
  • Ranked 2 out of 168 colleagues for MRR in 2020

Education

Bacholers - Business Administration

University of Phoenix
Online
05-2023

Skills

  • SEO and SEM Optimization
  • Social Media Management
  • Lead Generation
  • Data Analytics
  • Sales and Revenue Growth
  • Market Research
  • Brand Development
  • Team Leadership and Collaboration
  • Customer Success
  • Content Marketing

Certification

Google Ads Search +others Google January 2024


Meta Ads Meta January 2024

Languages

Arabic
Advanced (C1)
Spanish
Advanced (C1)

Timeline

Senior SEM Specialist

WebGrowth
12.2023 - Current

Multi-Product Key Accounts Marketing Manager

BizIQ
05.2021 - 12.2023

Google Ads PPC Manager

Google
01.2020 - 05.2021

Google Ads Search +others Google January 2024


Meta Ads Meta January 2024

Bacholers - Business Administration

University of Phoenix

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Ammar Elaqad