Ammon K. Ilagan
Bellflower,CA
Summary
Results-driven Project and Experiential Marketing Manager with a proven track record of leading high-performing teams to deliver successful projects on time and within budget. Skilled in strategic planning, resource management, and fostering collaboration to achieve organizational goals. Known for innovative problem-solving, adaptability, and strong communication skills, with a focus on enhancing brand engagement through creative marketing solutions. Seeking to apply leadership abilities in a dynamic role that promotes creativity and growth.
Overview
12
12
years of professional experience
Work History
Project Manager
2Heads Design Inc.
Santa Monica, CA
05.2023 - Current
- Managed and produced small to large-scale B2B and B2C experiences at trade shows, cons, conference meetings, private rooftop events, and other curated special events.
- Ensured successful implementation of client briefs by collaborating across multiple functional teams, including Account Management, Creative, Technical, Project Operations, and Finance.
- Collaborated with high-profile clients, including Disney Advertising, Hulu, Legendary Entertainment, SEGA of America, Scientific Games, Rolls-Royce, and Bombardier, delivering tailored solutions and driving successful project outcomes.
- Liased with Account Management to review, refine, and present project estimates, ensuring alignment with client expectations and overall project goals.
- Serve as primary client liason, managing all aspects of the project lifecycle, define, approve, and deliver on project deliverables; lead daily communications to ensure successful execution across status updates, timelines, budgets, and project reconciliation.
- Collaborate with Creative, Account, and Technical teams to ensure client requests are fully understood and achieved within budget, location, and regulatory constraints, while effectively tracking and communicating any change orders to maintain alignment.
- Develop detailed project estimates and manage working budgets, ensuring accurate and timely cost tracking to maintain full visibility of project financials, while actively monitoring margins to maximize profitability.
- Utilize internal project management tools to create and maintain accurate project timelines and requirements.
- Source, recommend, and manage suppliers to fulfill project deliverables, provided RFQ's to vendors to gather competitive quotes. Supervised production of assets, monitoring progress while fostering relationships with preferred and new suppliers, and ensuring they adhere to best practices and quality standards.
- Ensure compliance with all financial processes, including POs, invoicing, reconciliation, cost estimates, timesheets, and expenses, track internal resource time and maintain financial accuracy.
- Sourced and managed logistics of client assets during all phases (pre, during, and post shows). Conducted inventory of assets at storage facilities and created detailed trackers.
- Manage on- site installations with sub- contractors, suppliers, and coordinate with show organizers across United States.
Live Events Manager
Advoc8
Los Angeles
10.2022 - 01.2023
- Managed health care promoting campaign called "Doctor In The House", providing free COVID vaccinations and Flu shots to underserved communities in partnership with the State of California.
- Coordinated with local non- profit organizations, enhancing their community presence and increase funding.
- Handled client questions and concerns via different communication channels to deliver exceptional customer service.
- Maintained adherence to client-event requirements through delegation, prioritizing and management of production phases from concept to execution.
- Reserved space, equipment and personnel needed to facilitate events.
- Hired and trained staff for cross-functional assignments and verified employee knowledge of specific procedures related to each event type.
- Assembled creative and innovative event attractions based on internal capabilities or outsourced to qualified vendors.
- Paid and settled vendors, venues, staff and contracted services such as food truck vendors and event entertainment services.
- Provided event recaps and event
- Assessed event success and identified improvement areas through client feedback.
Field Market Manager
A Plus Student Staffing
Los Angeles
03.2022 - 12.2022
- Managed various aspects of event production for State Farm Campaign, completing over 100 Event Days in 2022, performing lead generation, branding, media, public relations, and philanthropic events within the Greater Los Angeles and Orange County Areas.
- Responsible for event research within the Greater LA Area, negotiated site fees and contracts with event producers and other third party vendors.
- Obtained necessary permits as well as COIs as requested by vendors/ venues.
- Personally planned and managed event activations from load-in, equipment setup, floor layout, interactive activities, booth design, and breakdown.
- Effectively hired and trained brand ambassadors, and team leads regarding programs' goals and expectations.
- Consistently maintained clear correspondence internally, with clients, and third party companies.
- Coordinated, trained, and worked closely with hundreds of local State Farm Agents to perform lead generating activities.
- Carefully monitored market budget (~$500k), storage inventory, assets, and freight forwarding.
- Regularly tracked and ordered State Farm branded premiums from partner vendors while staying below budget.
- Operated branded pick-up trucks, cargo vans, and box trucks, transporting production equipments .
- Established key performance indicators and handled post-event analysis and reporting.
- Successfully reached and exceeded client set Standards of Excellence as well as lead the Los Angeles Team to be in the Top 2 (out of 20 teams) Market producers in 2022 in terms of total Leads Generated and ROI.
Field Activations Manager
Go Local
Los Angeles
02.2022 - 03.2022
- Launched the experiential marketing program for a major delivery service app (Go Puff) the Los Angeles County.
- Conducted regular warehouse inventory, product and material sourcing including large amounts of beverage and product samples.
- Researched, strategized, and executed events including guerilla style and in retail store activations.
- Researched and negotiated suitable venues as per setup requirements and budget constraints.
- Hired, trained, and managed brand ambassadors in generating new account users.
- Coordinated with various internal teams, and external partners, strategizing marketing plans and creative ideas to best increase brand awareness and consumer engagements.
- Partnered and coordinated with local bars, restaurants, and Bevmo locations for pop- up promotional engagements with consumers.
Event Manager
Southport Marketing
Camarillo
10.2018 - 02.2022
- Managed multiple events teams for various high profile clients such as Ontario Airport, USC, and the Los Angeles Rams.
- Oversaw field operations from floor planning, production setup, crew duties, and breakdown.
- Developed and maintained both Team Leads and staff that provided hospitable, professional service while adhering to policies and business initiatives.
- Worked closely with VP of Marketing and Operations and Management Team- creating team visions, goals, and strategies gearing towards success.
- Supplemented ideas and logistics tailored to clients' needs.
- Transported production assets from company warehouse to event venues utilizing branded vehicles varying from cargo vans up to 30ft. box trucks.
- Lifted objects over 50lbs including large truss system assemblies, giant inflatables, custom 8ft.x40ft. wall (LA Rams), display ramps, and VIP parking for fans at SOFi Stadium for luxury automotive brand (Audi).
- Managed, organized, and performed both warehouse and on- site inventory of merchandise, premiums, and production assets prior and after events.
Production Manager/ Market Area Manager
The Marketing Arm
Los Angeles
11.2019 - 03.2021
- Served as Market Area Manager/ Production Manager (Western Region) within the State Farm Experiential Marketing Campaign.
- Worked closely and regularly communicated with D- Suite level clients and developed strategies and creative ideas that best suits program objectives and expectations.
- Supervised several Field Teams and Field Managers and collaborated with internal department heads to establish objectives and individualized market goals.
- Regularly reviewed vendor contracts, made edits whenever necessary, and served as a liaison between external vendors, Field Market Managers and internal legal team.
- Reviewed key performance indicators regularly and made necessary adjustments to increase production.
- Oversaw, approved Field Market Managers' expenditures, and closely monitored budgets and reconciliations for multiple market areas ranging up to $2MM a year.
- Provided training to Field Managers and staff to ensure alignment to brand standards, and best agency practice, as well as effective lead generating strategies.
- Completed key projects on time, on budget and with high level of accuracy.
- Helped develop new and creative aesthetic designs for production and interactive assets increasing consumer attraction and engagement with brand ambassadors as well as elevating brand image.
- Managed Warehouse Inventory and production assets for Louis Vuitton Moet Hennessy by carefully inputting details into their online inventory for hundreds of thousands of products.
- Coordinated with LVMH Directors and Managers for product shipping and pick-up.
- Conducted regular market visits within the western region, providing mentoring to Field Market Managers and ensuring marketing efforts are in par with client and industry standards.
Field Market Manager
A Plus Student Staffing
Los Angeles
06.2016 - 11.2019
- Managed various aspects of event production for State Farm Campaign, completing over 300 Event Days, performing lead generation, branding, media, public relations, and philanthropic events within the Greater Los Angeles and Orange County Areas.
- Responsible for event research, contracting, planning, and execution.
- Personally planned and managed event activations from equipment setup, floor planning, and breakdown.
- Effectively hired and trained team members, and team leads regarding programs' goals and expectations.
- Consistently maintained clear correspondence internally, with clients, and third party companies, including sponsorship/ partnerships with LA Clippers, Angels, Dodgers, Live Nation, USC, UCLA, KCON, LA Auto Show, and local festivals.
- Carefully monitored the LA markets' budget of ~$500k/ year, inventory, assets, and freight forwarding.
- Collaborated with cross functional teams, coordinating various phases of projects and events.
- Established key performance indicators and handled post-event analysis and reporting.
- Successfully reached and exceeded client set Standards of Excellence consistently from 2016- 2019.
Restaurant Manager
Veggie Grill Inc.
Santa Monica, CA
01.2016 - 06.2016
- Developed and maintained a staff that provided hospitable, professional service while adhering to policies and business initiatives.
- Consistently maintained high levels of cleanliness, organization, storage, and sanitation of food and beverage products to ensure quality.
- Minimized loss and misuse of equipment through proper restaurant supervision and staff training.
- Scheduled and directed staff in daily work assignments to maximize productivity.
- Optimized profits by controlling food, beverage and labor costs.
- Inspected dining and serving areas for cleanliness and proper setup.
Restaurant Supervisor
Earl Of Sandwich LLC
Anaheim, CA
09.2012 - 03.2016
- Oversaw restaurant maintenance and cleanliness, assigning tasks to individual team members in alignment with operational and customer needs at Earl of Sandwich in Downtown Disney Anaheim.
- Lead Catering and Delivery Services from small to large scale as well as special events for VIP clients including Anaheim Ducks, LA Angels, and celebrities.
- Optimized profits by controlling food, beverage and labor costs.
- Uncovered, investigated and resolved customer complaints quickly and skillfully to maintain loyalty.
- Developed and implemented strategies to enhance team performance, improve processes and boost results.
- Coached team members on food safety and sanitation processes, customer service, menu education and up-selling techniques to drive revenue.
- Scheduled and directed staff in daily work assignments to maximize productivity.
- Worked in cooperation with front and back of house staff to ensure smooth operations.
Education
Certification - Digital Marketing
Columbia Business School
New York, NY2021
Some College (No Degree) - Physical Therapy Assistance
Cerritos College
Norwalk, CASkills
- Project and Operations Management
- Training and Development
- Contract negotiation/review/drafting
- Computer proficient
- Creative and Strategic Planning
- Fluent in: English, Tagalog (Filipino), and Spanish
- Reports Generation and Analysis
- Results Oriented
- Skilled manager and leader
- Marketing expertise
- Event Management
- Lead Generation
- Effective Communicator
Affiliations
- Pro Awards 2020: Best Use of Content Marketing, (State Farm/ The Marketing Arm).
- Grand Ex 2018 Award: Best Campaign of the Year- Neighborhood of Good, (State Farm/ The Marketing Arm).
- Pro Awards 2018: Best Cause Based Campaign - Neighborhood of Good, (The Marketing Arm).
- Reggie Awards 2018; Bronze- Purpose Campaigns Category- Neighborhood of Good, (The Marketing Arm).
- Received 4 internal quarterly Awards including; Most Improved, Manager of the Quarter, Most Outstanding Manager, and Leadership Award. (The Marketing Arm).
Timeline
Project Manager
2Heads Design Inc.
05.2023 - Current
Live Events Manager
Advoc8
10.2022 - 01.2023
Field Market Manager
A Plus Student Staffing
03.2022 - 12.2022
Field Activations Manager
Go Local
02.2022 - 03.2022
Production Manager/ Market Area Manager
The Marketing Arm
11.2019 - 03.2021
Event Manager
Southport Marketing
10.2018 - 02.2022
Field Market Manager
A Plus Student Staffing
06.2016 - 11.2019
Restaurant Manager
Veggie Grill Inc.
01.2016 - 06.2016
Restaurant Supervisor
Earl Of Sandwich LLC
09.2012 - 03.2016
Certification - Digital Marketing
Columbia Business School
Some College (No Degree) - Physical Therapy Assistance
Cerritos College