An accomplished, passionate, result-driven, patient-focused, award winning and highly regarded as a team leader and a coach with 22 years of extensive experience in the Pharmaceuticals industry, including 18 years in Specialty Biologics first-in-class launches / sales / marketing / clinical training - field and home-office / FRM and specialty pharmacy experience. Skilled tactical planner and strategist who exceeds expectations and makes a difference with customers and patients everyday.
Overview
22
22
years of professional experience
Work History
Area Business Manager
Madrigal Pharmaceuticals
Syracuse, NY
01.2024 - Current
Develop territory business plan to achieve / exceed business goals.
Championed new first-in-class groundbreaking product launch of Rezdiffra for MASH with significant fibrosis within the assigned territory, driving disease-state awareness and demand among key customers (Gastroenterolgists / Hepatologists / Endocrinologists).
Work closely with cross-functional teams to educate the healthcare community, drive product adoption and implement compliant strategies to resolve problems.
Collaborated with cross-functional teams to ensure alignment on product launches and marketing initiatives.
Developed, implemented and provided ongoing training programs and material for sales representatives in the Northeast region to improve product knowledge, information related to non-invasive techniques for diagnosing MASH with fibrosis, and selling techniques.
Consistently exceeded sales goals since launch. Increased sales revenue by implementing strategic business plans and expanding client base by focused targeting of specific large primary care groups in the territory.
Immunology Sales Specialist /Clinical Trainer
Fresenius-Kabi
Syracuse / Albany, NY
12.2022 - 11.2024
Establish business relationships with Rheumatologists, Gastroenterologists, and Dermatologists with the assigned territory (Central New York region) in preparation of the launch of the company's Humira Biosimilar in July, 2023
Strengthen the business relationship with all key stakeholders at assigned accounts to ensure full awareness of the company, its history, and steps taken to prepare for the launch. Identify processes related to prior authorizations and needs for accounts
Launched Idacio, Biosimilar to Humira, in July 2023 to the three assigned specialties
Team Leader - tasked with onboarding and training three new representatives. Prepared and presented a dermatology-focused clinical review of all biological treatments used to treat plaque psoriasis and psoriatic arthritis to the eastern region
Liaised between field representatives and brand marketing to communicate needs and tools
Winner of Most Valuable Player team award - Q1, 2023
Executive Biomedicine Sales / Clinical Trainer
Lilly USA, LLC
Syracuse, Rochester, Buffalo, NY
10.2016 - 01.2023
Launched, established and advanced multi-million dollar products in Dermatology (Taltz and Olumiant).
Appointed as District Clinical Trainer and Chief Science Officer for both products.
Optimize sales approaches based on account, competitor and general market and access trends.
Overcome potential objections of prospective customers using pre-call planning tools, expert product and disease state knowledge, and persuasive communication skills.
Achieve sales targets by prospecting, qualifying and converting HCPs beliefs to position both products as first choice of treatment for Psoriatic Disorders and Alopecia Areata.
Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor and unparalleled products & disease state knowledge.
Work with sales teammate to collaboratively reach targets, consistently meeting or exceeding sales and territory activity goals.
Liaise between clients and various internal support teams to quickly resolve issues.
Built and maintained positive relationships with diverse stakeholders at each assigned account.
Consistent communication with district and area teammates and management to facilitate knowledge and understanding of relevant new and complex clinical information related to our products as well as competitive products and disease state.
Regarded by teammates and healthcare providers as a trusted clinical warehouse.
Senior Account Manager
Senderra Rx
Buffalo / Rochester / Syracuse, NY
07.2015 - 10.2016
Developed deep knowledge of customer businesses and relationship to company objectives.
Cultivated productive relationships with assigned multi-specialty healthcare accounts and consulted closely with key stakeholders at each account to uncover needs and match to available solutions.
Improved account management by predicting potential competitive threats and outlining proactive solutions.
Provided extensive support in technical and business areas to key accounts.
Established and advanced business relationships with sales representatives, district managers, field access & reimbursement managers, and national account managers at various pharmaceutical companies.
Field Access And Reimbursement Manager
Covance / Gilead
NY, PA
09.2014 - 07.2015
Responded to client requests for site (accounts) visits: work with different cross-function teams, including client field sales representatives in New York and Pennsylvania, National Account Managers, Marketing department and Specialty Pharmacies in each territory to understand account needs and site visit objectives.
Worked with client and other contacts to schedule meetings to address needs and resolve issues related to access to client's products (Harvoni & Sovaldi, for Hep-C).
Established, advanced and maintained strong working relationships with client, sales representatives, NAMs, and Specialty Pharmacies Across two states.
Developed presentations for site visits, training sessions, client presentations and other meetings as needed.
Developed presentation content in keeping with client requests and needs. Conducted pre-call planning with accounts, research patients’ cases by utilizing all available resources (hotline, Siebel patient database, team resources, Specialty Pharmacies contacts, and other resources, including primary and secondary, as needed, to develop content for presentations and site visits
Gained full understanding of payers’ landscape in New York and Pennsylvania (private and Government), and positioned as a local payer and managed care expert for assigned accounts.
Assisted accounts with Prior Authorizations and Appeal requirements. Assisted staff at accounts to interpret and understand PA requirements for each payer, and further interpret any PA denial letters to develop strong appeal letters.
Delivered presentations for customers during site visits, via audio / videoconference and other means. Identified issues related to access for follow-up and conducted proper research to resolve issues.
Launched, developed and established multi-million dollars biological treatments in the Upstate NY market (Enbrel for Psoriatic Disorders and Rheumatoid Arthritis, and Prolia for Post Menopausal Osteoperosis) in Dermatology and Rheumatology.
Appointed as clinical trainer for Enbrel. Trained and mentored new and existing teammates to help them gain full understanding of Enbrel, disease state, as well as competitive landscape.
Led multiple clinical training classes and clinical workshops for new hires at Amgen's headquarters in California.
Created and piloted new initiatives such as Patient Journey project, which helped sales representatives tailor sales message to each individual stakeholder at each assigned account, depending on the role of the stakeholder at the respective accounts, and resulted in making sales calls more efficient and memorable.
Winner of Multiple MVP and sales awards, as well as Prolia Sales Contest award.
Completed in-house Marketing rotation at Amgen's headquarters in California. Worked with brand team and several cross-functional teams to develop research projects, new sales aids, sales messages, and conducted research interviews with healthcare providers and patients to develop relevant sales messages.
Worked on, and completed, Phil Michelson's marketing campaign for Enbrel during the marketing rotation. Assigned by VP of Sales the responsibility of summarizing the completed campaign, and developing sales message key-points that can be used by sales representatives across the nation. Successfully negotiated with legal and compliance team to develop a video of Phil Michelson, along with bullet-points, highlighting the clinical benefits of Enbrel to be used by sales representatives during their sales calls.
Neurology Sales Specialist / Clinical Trainer
Boehringer Ingelheim Pharmaceuticals
Upstate New York, NY
05.2003 - 10.2007
Launched and advanced Billion-dollars product in Pulmonary Disease (Spiriva) prior to being promoted to the newly founded Neurology Specialty Sales division.
Responsible for the promotion of Aggrenox (secondary stroke / TIA prevention) and Mirapex (Parkinson's Disease).
Appointed as a clinical trainer for Aggrenox within one month of being promoted.
Assisted district manager with organizing sales meetings, and holding clinical presentations and workshops to help teammates further understand the Ischemic Stroke / TIA disease state and market landscape.
Education
MBA - Strategic Management
Medaille College
Buffalo, NY
05.2007
Bachelor of Science - Accounting And Business Management
Ain Shams University
Cairo, Egypt
1995
Skills
Collaborates and advocates successfully in large, multi-level organizations with numerous stakeholders
Successful launches of several multi-million dollars biological and medical treatments
Unparalleled passion for clinical knowledge and clinical-based / patient focused selling
Strong experience and business relationships in Dermatology since 2003
Superb understanding of different key functions within the pharmaceutical industry, such as clinical training, specialty pharmacy, access & reimbursement and hospital sales
Strong oral, written, presentation and communication skills
Skilled user of Microsoft Office Suite, TEAMS, and Salesforce CRM
Strategic analysis and tactical planning
Capable of managing multiple projects and priorities, and accountable for results
Madrigal Pharmaceuticals - Jump to June Unique Prescribers Award, 2024
Fresenius-Kabi - Most Valuable Player, Q1, 2023
Eli Lilly & Company – Ranked #1 nationally - 2017 - Presidents Club Winner
Eli Lilly & Company - Recipient of multiple awards and recognitions from different management personnel, marketing, training, and teammates (my teammates and other sales reps from different parts of the nation)
Amgen - Chairman's Circle Contention (Ranked #4 nationally, 2010)
Amgen - CORE Team Member – 2011
Amgen - Regional Contest Team Leader – 2011
Amgen - Prolia Sales Contest Winner - 2010
Amgen - Time is Now Contest Winner, 2010
Amgen - Most Valuable Player, S1, 2011
Amgen - Most Valuable Player, S-2, 2010
Amgen - Most Valuable Player, S-1, 2010
Amgen - Most Valuable Player, S-2, 2009
Amgen - ACR Representation – 2009
Amgen - ACR Representation - 2010
Amgen - Most Valuable Player, S-2, 2008
Amgen - SURF Award, S-2, 2008
Amgen - Representative of the Semester Award, S-2, 2008
Amgen - Most Valuable Player, S-1, 2008
Amgen - Awarded multiple Performance Points by DMs for leadership and performance
Amgen - Awarded BRAVO Award by Regional Director for leadership and performance - 2010
BI - Presidents Club Contention through December 2007 – Ranked 2 out of 49
Career & Technical Education Program Specialist at Mountain View Los Altos Union High School DistrictCareer & Technical Education Program Specialist at Mountain View Los Altos Union High School District