AMR EBAID

• Hired and lead a team of PR Specialists to deliver outstanding results and achieve KPIs
• Conducted over 120 media interviews within 3 days on TV, radio, Youtube, and print for key attendees and high-profile figures including ministers, ambassadors, presidents of space agencies, and other space industry leaders
• Generated over 600 pieces of coverage within one week
• Managed the team responsible for media registration and attending media requests.
• Wrote, edited, and reviewed various media content and press releases.

• Lead the team tasked to deliver best in class content and client service
• Translated key insights into impactful strategies to deliver the business objectives
• Counselling and providing strategic analysis
• Maintained the real time implementation of content strategies
• Managing the client satisfaction and service within the team
• Assessed clients' needs and created plan of action to provide business solutions
• Worked closely with stakeholders to develop collaborations that meet the business objectives
• Assisted with continuous business improvement based on learnings from client implementation, previous experiences and fresh ideas
• Identified risks and assessed potential impact, consulting with clients to prepare mitigation plan
• Participated in training and managing new hires to bring new team members up to speed.

• Lead the PR and digital communications for Dubai Tourism (DTCM) across the region
• Launched the “Until We Meet Again” campaign during COVID lockdown
• The campaign was a huge success and contributed to keeping Dubai on top of consumer's mind
• Managed and executed media trips across the region
• Implemented various big-scale celebrity and influencer campaigns across different markets
• Maintained a strong relationship with key media personnel across the region
• Negotiated contracts and fees with media professionals to secure pricing
• Managing all paid content partnerships and activations
• Managed to develop and execute alternative in-market events to continue strengthening reach
• Coordinated online and broadcast projects and interviews with internal teams and stakeholders.

Digital

· Oversaw social media strategy and supported the content development team to create high quality content that is consistent with the campaign vision.

· Developed marketing strategies based on corporate objectives and market trends.

· Defining effective strategies for the online content distribution.

· Creating content calendars and launch plans with various tools.

· Content quality check and approval for online distribution

· Achieved exceptional results across major accounts, increasing the digital presence of major clients.

· Manchester City Twitter followers organically increased from 3.4m to 4.3m over 2 seasons.

· Manchester City Instagram Arabic followers organically increased from 50k to 120k in 12 months.

· Managed Manchester City Arabic website, including publishing articles, running promotional campaigns and competitions, and managing the online store.

· Man City regional online store sales increased by 12% in 4 months.

· Monitoring and reporting digital performance of campaigns/accounts.

PR

· Built and maintained strong relationships with key media across the region.

· Managed the implementation of strategic partnerships with top tier media outlets across the region.

· Managed and executed media FAM trips including logistics management and stakeholder relations.

· Managed and executed in-market events from ideation, planning, to event organizing, press office and media relations management.

· Planned and executed TV, radio, and online campaigns including contract and deliverables negotiation, campaign management, and reporting.

· Conducted monthly interviews with key media.

• Ran the day-to-day social media activities including creative content, copywriting, and reporting for a diversified client base in KSA and UAE for: 3M Car Care | Scotch Brand | Virgin mobile KSA
• Worked closely with the content team to develop creative content that meets client requirements
• Social accounts monitoring, analysis and reporting
• Copywriting and content calendar development.

• Planned, executed, and monitored media campaigns including online, TVC, radio, print and PR for high profile governmental clients: Emirates Red Crescent |ADTV |EMMY’s International.