Amr Magdy Hassan

• Member of Global Medical Team
• Designing medical projects & tactics
• Developing Medico-Marketing Strategy and tactics
• Leading digital evolution of Diabetes area in collaboration with MCE team
• Medical governance
• Providing Medical trainings
• Developing medical content
• Clinical research development ( Local & Global RWE)
• Developing Local Consensus for Diabetes to match local practice

• Proved successful working within tight deadlines and fast-paced atmosphere.
• Resolved conflicts and negotiated mutually beneficial agreements between Brand Team members.
• Medico Marketing Tactical implementation across gulf countries .
• Developing medical plan of Inulins and identify clinical gaps
• Managing clinical research in my therapy area .
• Governance of promotional material and medico-marketing presentations .

Key Achievements
2019 MSL champion for China & Emerging Market GBU (58 countries)

Key Responsibility
SEE Development through building up scientific advocacy
Pre-launch activities
insights generation for developing product strategies
positioning new innovations in the treatment paradigm
internal stakeholder management
Conducting internal Medical Training
handling clincal research logistics & Sites selection

Managing clexane Sales in Major Account in Qatar.
Formulary inclusion of Praluent in Hamad heart hospital.
Achieving the sales target of established portfolio (Amaryl,Aprovel,Plavix
,Tavanic)

Introducing & Promoting ( Brilinta,Soquel & Meronem) in top institutional & private accounts

In Qatar & Bahrain, Managing the top Major Accounts and Hospitals and preparing the Promotional activities inside those Hospitals, implementation of marketing activities & execution of tactical plan, cross function collaboration & finding new opportunities to achieve & exceed the sales target, Managing customer relationship effectively.

Key achievements:

-Formulary inclusion of BRILINTA in HAMAD Hospital

-Introduction of BRILINTA in all private accounts in Qatar & Bahrain

-Increasing the consumption in BDF (Bahrain) exponentially.

-Achieving & exceeding my plan (sales & non sales)

-Increasing the consumption in Hamad hospital (Qatar) exponentially.

-Introduction of BRILINTA in the heart hospital protocol for ACS

-Securing MERONEM & BYETTA business in Qatar & Bahrain

Promoting lily’s products (Humalog mix25\75 – Humalog mix 50\50 ) in top
retail accounts in Riyadh, Managing the top Major Accounts and Hospitals
in all Riyadh and preparing the promotional activities such as round table
discussion, AV meetings ,Speaker led meetings.

Promoting Ferring's products ( Menogon-Menopure-Decapeptyl ) in top
accounts in Cairo, Managing the top Major Accounts and Hospitals in all
Cairo and preparing the promotional activities inside those Hospitals.

- March, 2009, Egyptian Junior businessmen Association (as part time Leader)

- July, 2008, E-Group (as Telemarketer)

- August, 2008 till September, 2009 as a Community pharmacist (Ehab Sharaf pharmacy)

- July, 2007, Adjust Medical magazine (as Sales Coordinator) (as a designer)

- August, 2007, Marketeer (as a Market Researcher)

- Organizing 6 employment Fairs

- Leader in RTC (Recruitment & Training Committee)

- Leader & Founder in Model of Pharmaceutical marketing

- Member in Student Union

- Delegate in ICGE (international conference for global economy) in AUC

- Delegate in Entrepreneur's Society in AUC

- Attending Obama's Speech to the Islamic world