Consultant/Senior Consultant
- Led a team of Analysts to make data-driven pricing recommendations by measuring customer responsiveness to price changes
- Evaluated post pricing performance with a test/control analysis to calculate pricing flow-through to average check, impact on transactions, and changes in customer purchase behavior
- Used transaction level data to calculate average check bands or ranges that were losing/gaining year-over-year; results guided the client on price pointed media promotions
- Leveraged tokenized credit card data to measure average spend and visit frequency on value offers used by the client to make the case internally on importance of everyday value.