Amrita Paul
edison,New Jersey
Summary
Amrita is a seasoned Omni-Channel Marketing Professional with extensive expertise in marketing automation, email marketing, and brand strategy development across both B2B and B2C sectors. A customer-centric marketer at heart, she excels at analyzing complex data, understanding customer behavior, and using actionable insights to craft compelling, results-driven marketing strategies.
Professional Skills:
- Strong sense of urgency, problem-solving ability, and commitment to continuous quality improvement
- Excellent written and verbal communication skills with exceptional attention to detail
- Data-driven approach with strong analytical skills
- Proven experience in planning and executing email marketing campaigns with a focus on open rates, clicks, and conversions
- Solid experience in people management and leadership, with increasing responsibilities
- Advanced proficiency with Microsoft Office Suite, particularly PowerPoint, Excel, and Outlook
- Expertise in managing customer loyalty programs that delight customers with exclusive opportunities, discounts, gifts, and experiences
Overview
12
12
years of professional experience
1
1
Certification
Work History
Project Manager
Keysight
03.2024 - Current
- Planned, designed, and scheduled phases for large projects.
- Managed projects from procurement to commission.
- Met project deadlines without sacrificing build quality or workplace safety.
- Identified plans and resources required to meet project goals and objectives.
- Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.
- Provided detailed project status updates to stakeholders and executive management.
- Proved successful working within tight deadlines and a fast-paced environment.
- Negotiated and managed third-party contracts related to project deliverables.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
- Monitored project performance to identify areas of improvement and make adjustments.
- Analyzed project performance data to identify areas of improvement.
- Reported regularly to managers on project budget, progress, and technical problems.
- Sourced, vetted and managed vendors needed to accomplish project goals.
- Tracked project and team member performance closely to quickly intervene in mistakes or delays.
- Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
- Monitored project progress, identified risks and took corrective action as needed.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Project Manager
Verizon Business Group
07.2023 - 02.2024
- Planned, designed, and scheduled phases for large projects.
- Managed projects from procurement to commission.
- Met project deadlines without sacrificing build quality or workplace safety.
- Identified plans and resources required to meet project goals and objectives.
- Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.
- Provided detailed project status updates to stakeholders and executive management.
- Proved successful working within tight deadlines and a fast-paced environment.
- Negotiated and managed third-party contracts related to project deliverables.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
- Monitored project performance to identify areas of improvement and make adjustments.
- Analyzed project performance data to identify areas of improvement.
Project Manager
Samsung Electronics America
10.2021 - 07.2023
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Optimized email campaigns to increase open and click-through rates.
- Created and managed social media campaigns to increase brand engagement.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Devised content strategy to effectively engage target audiences.
- Improved website visibility through development and implementation of SEO strategies.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Conducted market research to identify new opportunities and target markets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Wrote and distributed press releases to increase brand visibility.
- Coordinated with design and media teams to develop high-quality creative assets.
Marketing Manager
Lifestyles Healthcare (Lifestyle & Health Category
12.2020 - 10.2021
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Wrote and distributed press releases to increase brand visibility.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Product Marketing Manager
Reckitt Benckiser Inc.
03.2020 - 12.2020
- Communicated value and position to sales team and developed tools to support selling process.
- Planned new product external launch and release while managing cross-functional implementation of plan.
- Designed and managed development of new KY Durex Products in the market, channel product that effectively positioned company as market share leader.
- Served as focal point for all customer input and market intelligence for product improvements.
- Liaised with product designers on defining product features and managing tradeoffs involving features, schedule, and lifecycle.
- Developed database of team members of weekly product update newsletter emails.
- Developed creative sales tools by communicating product value proposition to enable team.
- Developed strategy and managed market communications that drove product demand.
Email Marketing Specialist
BSI
07.2019 - 12.2019
- Utilized specialized software to capture and process data.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Established and managed relationships with external data providers and research vendors.
- Developed questionnaires and facilitated focus group discussions.
- Wrote engaging and successful marketing, advertising, and website copy.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Tracked key metrics and developed spreadsheets and data models.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Tracked key performance indicators to measure success of campaigns.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
- Researched and evaluated potential new markets and products.
- Created and distributed surveys for data collection and analysis.
- Generated reports to support development and implementation of marketing plans.
- Created customized marketing materials to increase product awareness.
- Organized and detail-oriented with a strong work ethic.
Product Marketing Manager
ADP
12.2016 - 03.2019
- Communicated value and position to sales team and developed tools to support selling process.
- Planned new product external launch and release while managing cross-functional implementation of plan.
- Designed and managed development of new ADP Vantage Large business platform launch, channeled product that effectively positioned company as market share leader.
- Retained clients to build brand awareness and generate leads while managing internal and external product marketing campaigns and programs.
- Developed strategy and managed market communications that drove product demand.
- Developed and implemented strategies to optimize product performance across all phases of product lifecycle, from launch to distribution.
- Served as focal point for all customer input and market intelligence for product improvements.
- Liaised with product designers on defining product features and managing tradeoffs involving features, schedule, and lifecycle.
- Supported marketing programs and campaigns with content and messaging to drive demand.
- Developed database of team members of weekly product update newsletter emails.
- Developed product and solution positioning, messaging by prospective buyer role and methods to overcome competitive objections.
- Successfully generated over 10+ industry write-ups and contributed articles to position product and brand as market leader.
- Developed creative sales tools by communicating product value proposition to enable team.
- Collaborated with marketing department to define positioning and messaging and plan market launch, public relations and lead generation campaigns.
- Optimized segment space automation growth by leading marketing strategy and content creation.
- Offered pricing and feature recommendations to management and cross-functional teams.
- Collected requirements from end-customers and business partners for product upgrades, added features and new product development.
- Conceptualized and designed abstract ideas, built plans and delivered details to CMO.
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
- Oversaw product development, marketing, and launches.
- Cultivated and nurtured relationships with customers in strategic vertical markets to support ongoing definition of differentiated product value.
- Assessed new product specifications to meet client needs.
- Drove marketing initiatives to increase product visibility and market performance.
- Developed and executed go-to-market plans and facilitated internal organizational readiness.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Possessed expert knowledge of competitive and third party products and translated knowledge into business strategy.
- Reversed product selling price decline through innovative approach and best practices training for field sales.
- Researched competitive solutions and maintained competitive market comparisons and evaluations.
- Created product positioning and messaging to differentiate products in market and expand visibility.
- Contributed to planning and production of industry events, advertising, direct mail, telemarketing and sales collaterals.
- Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services and conduct PR.
Digital Marketing Specialist
Xoom
08.2012 - 11.2015
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Evaluated market trends to stay current on consumer and competitor changes.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Implemented new strategies to improve click-through rates and conversion.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Created social media content with innovative brand messaging to support new product launches.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Designed paid client ads for use on diverse social media platforms.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Researched and analyzed industry trends to inform search marketing strategies.
- Cultivated relationships with search engine providers to gain industry insights and determine prospects.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Created content strategies for digital media.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Optimized website content and images to improve search engine rankings.
- Managed search engine marketing budgets and tracked campaign performance.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Helped clients develop website portals and social media pages to promote businesses.
- Devised effective link-building campaigns to increase website authority and visibility.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Created customized marketing materials to increase product awareness.
Education
Master of Science - Applied Science
Birla Institute of Technology
Mesra India 07-2008
Skills
- Project development
- Project tracking
- Workforce training
- Feasibility analysis
- Work flow planning
- Change impact analysis
- Business analysis
- Requirements gathering
- Task prioritization
- Cost reduction and containment
- Vendor management
- Budgeting and forecasting
- Advanced problem solving
- Vendor sourcing
- Logistics management
- Multi-stakeholder asset management
- Planning and scheduling
Certification
- Certified ScrumMaster (CSM) - Scrum Alliance.
- Certified Product Owner (CPO) - Scrum Alliance.
- Google Project Management, Professional Certificate – Coursera and Google.
- HubSpot Content Marketing Certification - HubSpot Academy.
- Email Marketing Certification – HubSpot Academy.
- Hootsuite Social Media Certification - Hootsuite Academy.
- Mastering Google AdWords Certificate – Udemy.
- Digital Marketing Pro Certificate - Digital Marketing Institute.
Timeline
Project Manager
Keysight
03.2024 - Current
Project Manager
Verizon Business Group
07.2023 - 02.2024
Project Manager
Samsung Electronics America
10.2021 - 07.2023
Marketing Manager
Lifestyles Healthcare (Lifestyle & Health Category
12.2020 - 10.2021
Product Marketing Manager
Reckitt Benckiser Inc.
03.2020 - 12.2020
Email Marketing Specialist
BSI
07.2019 - 12.2019
Product Marketing Manager
ADP
12.2016 - 03.2019
Digital Marketing Specialist
Xoom
08.2012 - 11.2015
Master of Science - Applied Science
Birla Institute of Technology
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