Amritjot Kaur
Myerstown,PA
Summary
Ambitious and experienced Digital Marketing Strategist with a strong background in social media management, campaign planning, and content strategy. Skilled in developing and implementing innovative social media campaigns that drive growth and engagement. Adept at using social media insights and analytics to inform strategy and improve performance. Proven ability to collaborate with cross-functional teams to deliver best-in-class marketing solutions.
Overview
5
5
years of professional experience
Work History
Digital Marketing Strategist
Synapse
Lancaster, PA
08.2021 - Current
- Campaign Strategy & Implementation: Developed marketing campaigns and strategies in collaboration with multidisciplinary teams.
- Platform Management: Created and optimized day-to-day campaigns on various platforms, such as Google Ads, Facebook Ads, Spotify Ads, Reddit Ads, Pinterest Ads, and TikTok Ads.
- Performance Analysis: Measured marketing plans and tactics, analyzing campaign performance using qualitative and quantitative data to optimize campaigns and propose improvements to marketing strategies based on client goals.
- Reporting & Insights: Prepared reports, insights, research, strategic recommendations, and studies that outline performance, trends, and KPIs across multiple brands in different industries.
- Client Interaction: Presented findings, recommendations, and ideas for new services to clients and communicated metrics to internal teams and clients, collaborating with all stakeholders to develop and execute additional strategies.
- Best Practices Development: Tested tactical approaches and observed results to develop best practices.
Marketing Intern
Wittenberg
Springfield, OH
08.2019 - 01.2021
- E-commerce & Social Media: Created an e-commerce marketing calendar and managed social media execution using media management and community engagement.
- Content Creation: Created and shared web content across multiple social media platforms, such as Instagram, Instagram stories, Snapchat, YouTube, Facebook, Twitter, and Pinterest, for campaigns.
- Campaign Management: Learned the importance of organization and facilitation of e-commerce campaigns (traditional or digital).
- Innovative Planning: Identified innovative plans and executed web patterns, databases, marketing, emails, and emerging social trends.
- Metrics & Monitoring: Focused on reaching new audiences by understanding metrics of social campaigns and monitoring online social coordination.
Education
Bachelor of Arts - Communication And New Media
Wittenberg University
Springfield, OH05-2021
Associate of Arts - Journalism
Wittenberg University
Springfield, OH05-2021
Skills
- Social Media Management
- Campaign Strategy & Planning
- Content Creation & Implementation
- Social Media Analytics & Reporting
- Client Engagement & Communication
- Creative Brief Writing
- Social Listening & Insight Gathering
- Research & Analysis
- Cross-functional Collaboration
- Presentation & Persuasion
- Adaptability
- Ability to Multitask
- Ability to Work in a Team
- Paid Search
- SEO
- Google Ads
- Google Analytics
- Effective Time Management
- Communication Skills
- Creativity and Problem Solving
Languages
Punjabi
Native/ Bilingual
Hindi
Full Professional
Urdu
Professional
Affiliations
- Traveling
- Hiking
- Snowboarding
- Painting
References
References available upon request.
Timeline
Digital Marketing Strategist
Synapse
08.2021 - Current
Marketing Intern
Wittenberg
08.2019 - 01.2021
Bachelor of Arts - Communication And New Media
Wittenberg University
Associate of Arts - Journalism
Wittenberg University
Similar Profiles
ABDULRABIKRAJA AABDULRABIKRAJA A
DBA at SynapseDBA at Synapse
Kim GutierrezKim Gutierrez
Sr Director, Customer Engineering at SynapseSr Director, Customer Engineering at Synapse
Mason RutlandMason Rutland
Security Engineer at Synapse HealthSecurity Engineer at Synapse Health