Summary
Overview
Work History
Education
Skills
Timeline
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AMY A. BITTNER

Greenwood Village,CO

Summary

Determined professional striving for results, highly motivated, self-disciplined, concentrating on best-practices for influential marketing approaches. A reputable expert in multiple customer-oriented strategies including marketing automation, CRM, database marketing and loyalty with over 15 years of experience. Proven track record of developing key relationships to drive a collaborative environment, leading projects with crossfunctional teams while being viewed as a leader amongst peers and executive leadership. A dedicated manager mindful of team growth and proper career path for each direct report.

Dynamic Director oversees every facet of production with strong project management and decision-making skills. Brings comprehensive knowledge of [Type] production writing, planning, and technical operations. Skilled at coordinating production plans and personnel resources to complete work under tight deadlines.

Knowledgeable [Desired Position] with proven history of leading high-performing teams and executing strategic initiatives that drive organizational growth. Successfully directed cross-functional projects that resulted in significant process improvements and operational efficiencies. Demonstrated leadership and communication skills in fostering collaborative environments and delivering impactful results.

Overview

20
20
years of professional experience

Work History

Director, Outbound Marketing

Cochlear
09.2024 - Current
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
  • Improved project efficiency with strategic planning, resource allocation, and time management practices.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.

Manager, Marketing Automation

Cochlear Americas
07.2017 - Current
  • Company Overview: Global leader in implantable hearing devices.
  • Founded a cross-functional data governance committee (Data Access & Reporting Team - DART).
  • Recognized for leading a process improvement event (Kaizen) focused on the management of customer data, eliminating 98% of email issues caused from incorrect data.
  • Revitalized essential relationships with global counterparts which grew into a strong partnership leading to enriched collaboration and two-way communication.
  • Successful in updating and developing new SOPs cultivating efficiencies and best practices following an evaluation of the team's process gaps resulting in fewer errors and decreased time to market.
  • Strategic contributor for a global project exposing critical customer data points in our marketing automation system, which eliminated 80% of the manual tasks.
  • Designed and managed the creation of inter-active dashboards in Data Studio to track email performance and currently developing one focused on customer database statistics.
  • Global leader in implantable hearing devices.

Senior Manager, Marketing Automation

Cochlear Americas
02.2021 - 09.2024
  • Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
  • Implemented and developed operational standards, policies and procedures.
  • Held monthly meetings to create business plans and workshops to drive successful business.
  • Provided strong leadership to enhance team productivity and morale.

CRM Manager

Karcher North America
07.2016 - 07.2017
  • Company Overview: A worldwide manufacturer of cleaning equipment.
  • Led the implementation of Microsoft Dynamics CRM system for United States & Canada, including system requirements, enhancements and training.
  • Key contributor for developing data cleansing solutions and establishing data governance with crossfunctional team.
  • Respected expert among leaders and end users with the ability to troubleshoot and resolve issues as well as an effective trainer for all levels.
  • Liaise with multi-functional executive teams to determine processes and business rules for using the tool to drive ROI.
  • A worldwide manufacturer of cleaning equipment.

Manager II, CRM

Sports Authority
11.2013 - 06.2016
  • Company Overview: A sporting goods retailer that operated over 370 stores in over 45 states across the nation.
  • Leader in CRM system RFP and implementation including customer database, Business Objects, SAS Campaign Management & Visual Analytics.
  • Key contributor in developing a company-wide customer segmentation and drive adoption crossfunctionally within the organization.
  • Evolved the plan and tactics for 4 key pillars within customer lifecycle phases to drive specific behavior, resulting in increased sales and gross margin.
  • Built team of 4 who successfully executed upon our roadmap and true customer advocates (2 Analysts and 2 SQL developers).
  • A sporting goods retailer that operated over 370 stores in over 45 states across the nation.

Manager II, CRM & Loyalty Operations

Sports Authority
07.2011 - 11.2013
  • Company Overview: A sporting goods retailer that operated over 370 stores in over 45 states across the nation.
  • Developed, executed and optimized a second trip trigger, driving 1st time customers back into the store, which generated over $1.6M in incremental gross margin sales using a test and learn structure.
  • Key contributor to the development, launch and management of Sports Authority's highly successful loyalty program, The League; surpassing membership goals by over 178% in year one.
  • Formed a successful team of 4 direct reports, across loyalty and CRM with multiple promotions and constructed processes around integration of new team cross-functionally.
  • A sporting goods retailer that operated over 370 stores in over 45 states across the nation.

Group Manager, Direct Marketing

Sports Authority
05.2008 - 07.2011
  • Company Overview: A sporting goods retailer that operated over 370 stores in over 45 states across the nation.
  • Propelled the direct mail channel with annual planning based on analysis, developing processes and internal training resulting in budget growth of $2MM after initial year.
  • Developed and executed highly targeted direct mail trigger to drive cross-aisle shopping aimed at top customers leveraging relevant messages, resulting in a 2.5% incremental response rate.
  • Successfully developed a team of 2 with a promotion for one direct report.
  • A sporting goods retailer that operated over 370 stores in over 45 states across the nation.

Marketing Manager, Direct Mail

DISH Network, LLC
06.2005 - 05.2008
  • Company Overview: Providing satellite television to over 14 million customers (at time of employment) nationwide.
  • Created the first new movers direct mail campaign resulting in an 18% increase in sales by implementing a test matrix with multiple data sources and creative formats.
  • Strategized and planned future direction of Dish Network's direct marketing acquisition department by consistently reviewing results and exploring new tactics.
  • Supervised the workflow and project assignments for 2 direct reports to meet timeline goals and an annual budget of $12 million.
  • Providing satellite television to over 14 million customers (at time of employment) nationwide.

Creative Specialist

DISH Network, LLC
12.2004 - 06.2005
  • Company Overview: Providing satellite television to over 14 million customers (at time of employment) nationwide.
  • Drove the trafficking of marketing materials for on-time delivery to different types of print vendors.
  • Strategically nurtured key relationships to effectively meet tight timelines.
  • Providing satellite television to over 14 million customers (at time of employment) nationwide.

Education

Bachelor of Science Degree -

Regis University
Denver, CO

Skills

  • Omni-Channel Marketing
  • Test & Learn
  • Strategic Development
  • Direct Mail
  • Email Marketing
  • Customer Insights
  • CRM System Integration
  • Team Development
  • Segmentation
  • Budgeting
  • Data-driven operate model
  • Customer Lifecycle
  • Microsoft Word
  • Excel
  • PowerPoint
  • Visio
  • OneNote
  • Outlook
  • Google Drive
  • Calendar
  • Gmail
  • SAS Campaign Management
  • Visual Analytics
  • Business Objects
  • Aprimo Campaign Management
  • Microsoft Dynamics
  • Marketo
  • SFDC
  • Confluence
  • JIRA

Timeline

Director, Outbound Marketing

Cochlear
09.2024 - Current

Senior Manager, Marketing Automation

Cochlear Americas
02.2021 - 09.2024

Manager, Marketing Automation

Cochlear Americas
07.2017 - Current

CRM Manager

Karcher North America
07.2016 - 07.2017

Manager II, CRM

Sports Authority
11.2013 - 06.2016

Manager II, CRM & Loyalty Operations

Sports Authority
07.2011 - 11.2013

Group Manager, Direct Marketing

Sports Authority
05.2008 - 07.2011

Marketing Manager, Direct Mail

DISH Network, LLC
06.2005 - 05.2008

Creative Specialist

DISH Network, LLC
12.2004 - 06.2005

Bachelor of Science Degree -

Regis University

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AMY A. BITTNER