Amy Allan Parker

Developed and led the development and execution of enterprise marketing strategy, vision, company branding and awareness, lead generation, and new product launches with SaaS and B2B software. Help to scale a growing SaaS model software business by managing and developing successful digital, print and social marketing campaigns that rely heavily on omni-channel marketing and brand development.

• Directed overall new branding and marketing operations - including design, development and launch of new website.
• Organized and executed robust, creative and innovative creative assets including digital, print and swag.
• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
• Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.

Directed the division in planning, implementing and managing the strategic digital marketing in close collaboration with distribution channel owners, social media, email and SMS marketing, newsletter, print hospital marketing, customer marketing and new business lines to ensure a seamless customer experience.

• Partners closely with creative, PR, operations and external agencies to deliver dynamic and relevant marketing solutions for the enterprise.
• Building, deploying, monitoring and analyzing go-to-market campaign results across channels to understand the effectiveness of strategies and tactics for improving key engagement, conversion and retention metrics.
• Works closely with the Executive leadership team to define scope and direction of internal creative agency and digital marketing teams to build best in class.
• Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
• Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
• Directed marketing projects from concept to deploy.
• Developed Accessibility standards for best practices.

Delivered scalable strategies during high pressure situations. Quickly established eCommerce best practices and site optimization to respond to the immediate COIVD-19 dynamics to ensure our eCommerce provided displaced store customers a seamless customer journey, while establishing best practices eComm to meet company revenue goals.

• Worked closely with organizational leadership and board of directors to strategically affect operational direction.
• Evaluated scripts to identify creative strategies and resource needs for effective production.
• Focused on mentorship for developing innovative and cutting-edge approaches with effective resource allocation and strategic planning.
• Trained and managed team of developers and discussed issues to provide resolution and apply best practices.
• Created marketing and advertising initiatives used to promote company to community members.
• Assessed final products to check quality and consistency with creative vision.
• Leveraged marketplace trends to create solutions and refine business strategies.