Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Amy Baker

Cincinnati,OH

Summary

Data driven digital leader with a proven track record of creating unique online shopping experiences that increase conversion without sacrificing the customer experience. Collaborative team player who thrives in a cross-functional environment. Positive change agent.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Manager Digital Operations & Development

Grandin Road
07.2022 - Current
  • Develop strategic plans and align with stakeholders on improvements to the customer experience, providing a clear roadmap and regular progress updates.
  • Play a key role in the go-to-market strategy and maintain a close relationship with brand management, representing the digital consumer and eCommerce efforts in the process.
  • Product catalog management, site & product-level performance monitoring, pricing actions, backend systems integrations, dataflow to third party vendors, and QA/QC site functionality.
  • Streamline cross-functional processes.

Lead Digital Merchandiser

Grandin Road
06.2016 - 06.2022
  • Responsible for online product merchandising including visual presentation, marketing experiences, promotional cadence, seasonal storytelling and navigation to create a memorable customer experience
  • Optimized website content and images to improve search engine rankings.
  • Developed and deployed content marketing strategies to improve organic search traffic.
  • Oversee team of site merchandisers to ensure proper execution on all tasks assigned to them.
  • Monitored and evaluated website analytics to identify trends and opportunities for improvement.

Digital Merchandiser

Frontgate
06.2015 - 06.2016
  • Responsible for digital merchandising of four key categories
  • Responsible for testing, geo-targeted campaigns, and special promotions based on consumer insights from Coremetrics, Bloomreach, and Google Analytics
  • Crafted and implemented strategies to increase search visibility and website traffic.
  • Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.

Senior Associate Merchant, Outdoor Enhancements

Frontgate
08.2014 - 06.2015

Assistant Web Merchant/Analyst

Frontgate
10.2012 - 08.2014

Education

Bachelor of Science - Digital Marketing

Bellevue University
Bellevue, NE

Associate of Arts - Social Sciences

Miami University
Oxford, OH

Skills

  • Flexible and Adaptable
  • Excellent Communication
  • Critical Thinking
  • Google Analytics
  • Strategic Planning
  • A/B Testing
  • UI/UX
  • Segmentation
  • Roadmapping
  • Prioritization

Accomplishments

  • Newsweek - Best Online Furniture Shop | 2019, 2020, 2021, 2023
  • Tested and implemented a new PDP upsell functionality that generated $2.5M (+194% YoY)
  • Ideated new mobile first approach for Seasonal Experience resulting in a 25% increase in demand and 5% increase in conversion rate.
  • POC brand for mobile re-platforming

Certification

  • ContentSquare Certified | 2021
  • Bloomreach Global Elite Program Member | 2017


Timeline

Manager Digital Operations & Development

Grandin Road
07.2022 - Current

Lead Digital Merchandiser

Grandin Road
06.2016 - 06.2022

Digital Merchandiser

Frontgate
06.2015 - 06.2016

Senior Associate Merchant, Outdoor Enhancements

Frontgate
08.2014 - 06.2015

Assistant Web Merchant/Analyst

Frontgate
10.2012 - 08.2014

Bachelor of Science - Digital Marketing

Bellevue University

Associate of Arts - Social Sciences

Miami University

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Amy Baker