Amy Bane
Essex,MA
Summary
Innovative Marketing leader with experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in direct to consumer and email marketing engagement. Detail-oriented, attentive and decisive leader.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Analytics Account Manager
Quad
03.2022 - 01.2024
- Managed diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Developed customized account plans for clients to help them achieve their business goals.
- Collaborated with sales team to identify potential upsell opportunities and expand client base.
Manager Direct Marketing Production
Encore Boston Harbor Casino
04.2019 - 03.2022
- Implemented innovative marketing campaigns that boosted brand awareness and generated significant sales leads.
- Drove operational efficiency through data-driven decision-making processes, leveraging analytics tools for informed strategy development.
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
- Facilitated successful cross-functional collaborations for the completion of key projects, fostering strong working relationships among team members.
Marketing Manager
Norm Thompson
09.2015 - 03.2019
- Boosted sales performance through creation of engaging promotional materials and targeted advertising strategies.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Campaign Manager
Boden
09.2014 - 07.2015
- Managed multi-channel campaigns for increased brand visibility and customer engagement.
- Optimized campaign budgets with careful monitoring of ROI and KPIs to maximize results.
- Collaborated with cross-functional teams to align campaign objectives, messaging, and target audiences.
- Increased lead generation through data-driven audience segmentation and personalized content creation.
Circulation Manager
Appleseed's
09.2006 - 08.2014
- Increased circulation numbers by implementing strategic marketing initiatives and targeted distribution plans.
- Analyzed circulation trends to forecast future demand patterns accurately, enabling proactive adjustments in marketing efforts accordingly.
- Boosted revenue through implementation of effective sales strategies and promotional campaigns.
- Collaborated with other departments on cross-functional projects for enhanced organizational synergy and productivity gains.
Education
A.A. - Sociology
Salt Lake Community College
Salt Lake City, UTReal Estate License -
Wardley Real Estate School
Salt Lake City, UTSkills
- Strategic Planning
- Campaign execution
- Revenue Generation
- Database Management
- CRM Software
- Data Analytics
- Data-driven decision-making
- Account Management
Websites
Certification
- Leadership and Strategic Management certification, Cornell - 2024
Timeline
Analytics Account Manager
Quad
03.2022 - 01.2024
Manager Direct Marketing Production
Encore Boston Harbor Casino
04.2019 - 03.2022
Marketing Manager
Norm Thompson
09.2015 - 03.2019
Campaign Manager
Boden
09.2014 - 07.2015
Circulation Manager
Appleseed's
09.2006 - 08.2014
A.A. - Sociology
Salt Lake Community College
Real Estate License -
Wardley Real Estate School