Amy Boldt
Corrales,United States
Summary
A versatile and creative educator with 20+ years in public and private schools, and 9 years experience in developing and implementing effective marketing strategies for private schools. Skilled in curriculum design, assessment development, and teaching methodology. Passionate about the issues and practice of education.
Overview
23
23
years of professional experience
Work History
Director of Enrollment and Communication
Bosque School
07.2022 - 03.2023
- Improved existing content and user experience on website, with a 10% increase in web traffic and 2x the amount of admission event forms completed
- Implemented storytelling strategy (faculty, staff, and family features) for newsletter, website and social media resulting in increased brand awareness and engagement
- Wrote auto respond messages and email templates resulting in improved lead nurturing and streamlined workflows
- Mobilized communication with other departments in support of organized admission events with a result of 35% increase in applicants from tuition paying feeder schools
Director of Enrollment and Marketing
Menaul School
07.2014 - 07.2022
- Implemented SEO strategy that exceeded industry standards for performance within 3 months
- Strategized, wrote and updated over half of the content for 2 WordPress websites between 2015 and 2022, including blog with 2032% increase in readership in one year
- Directed branding efforts (campus branding, style guides, video and photo shoots) in coordination with ad agency bringing Menaul School's brand to a professional level, leading to increased brand awareness
- Hired, trained and managed 5 admission and marketing staff, from assistant level to International Admission Director; the high-performing team achieved 10% growth in new student enrollment year over year
Associate Dean of Instruction/ Branch Manager
Southwest University Of Visual Arts
06.2009 - 07.2014
- Hired, trained and developed adjunct and full-time faculty
- Led and instructed Subject Matter Experts in Fine Arts, Graphic Design, and Marketing to create relatable lesson plans for undergraduate students
Master Teacher ELA
Anzar High School and Gilroy High School
Aromas, CA
08.2000 - 05.2009
- Differentiated instruction according to student skill level across grades 9-12, plus one-on-one and group tutoring sessions
- Mentored student teachers from UCSC and CSUMB, providing detailed feedback and guidance on best teaching practices
- Developed programs specific to the student population, including a college test prep program, an AP English program, and a structured weekly advisory curriculum
Education
Master's - Education
University of California At Santa Cruz
05.2000
Bachelor of Arts - Creative Writing
University of California At Santa Cruz
05.1998
Skills
- Content Strategy
- Website Optimization
- Copywriting
- Creative Writing
- Writing for SEO
- WordPress
- Curriculum Design
- Customer Service
- Critical Thinking
- Creative Thinking
Timeline
Director of Enrollment and Communication
Bosque School
07.2022 - 03.2023
Director of Enrollment and Marketing
Menaul School
07.2014 - 07.2022
Associate Dean of Instruction/ Branch Manager
Southwest University Of Visual Arts
06.2009 - 07.2014
Master Teacher ELA
Anzar High School and Gilroy High School
08.2000 - 05.2009
Master's - Education
University of California At Santa Cruz
Bachelor of Arts - Creative Writing
University of California At Santa Cruz
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