Hi, I’m
Amy Broderick
Director of Reputation Management
Clayton,NC
Summary
Goal-oriented Director of Reputation Management well-versed in corporate communication, sales support, and branding. Exceptional writing, editing, and interpersonal skills with internal and external audiences. Deadline-driven, tenacious, and successful at thriving in high-pressure environments.
Overview
7
years of professional experience
Work History
Luna Brand Management
Director or Reputation Management
05.2021 - Current
Job overview
- Analyzed market trends, customer requirements and competitive strategy to identify opportunities for increasing customer and business value.
- Developed online ads and company positioning on social media sites to increase monthly sales.
- Strategically devised customer approaches, meeting sales objectives and capitalizing on emerging opportunities.
- Leveraged customer and industry trends to shape successful solutions and approaches.
- Trained successful business development personnel to optimize marketing performance and learn industry.
- Delivered benchmarks and comprehensive client campaign reports through assessment of digital analytics compiled from Google Analytics, Open Ad Stream, Facebook Insights and Instagram Insights.
- Led day-to-day management of SEO programs across client portfolio.
- Established monitoring and accountability metrics to drive and maintain performance.
- Devised strategies to correct SEO underperformance and resultantly increase traffic and visibility.
- Aligned SEO and marketing activities with brand voice and target consumer demographics.
- Spearheaded creation of blogs and social media content.
- Provided guidance and support to a team of over five entry-level employees, offering mentorship to foster their professional development.
- Regularly monitored online reviews on popular platforms such as Google, Glassdoor, Indeed, and Yelp, managing a portfolio of 50+ clients. Demonstrated expertise in handling customer feedback by promptly responding to positive reviews, proactively collaborating with platforms to address and resolve negative feedback, and assisting clients in crafting suitable responses to negative reviews.
- Consistently generated over 60 social media content pieces per week across various platforms, including Facebook, LinkedIn, Twitter, Pinterest, Instagram, and TikTok. Additionally, maintained a regular cadence of weekly posts on Glassdoor.
Tova IncRaleigh, NC
Human Resources & Recruiting Manager
06.2016 - 05.2018
Job overview
- Reviewed employment applications, candidate backgrounds, skills, compensation needs and other qualifications.
- Explained job duties, compensation and benefits to potential candidates.
- Created and maintained positive relationships with hiring managers and HR business partners.
- Worked with senior leadership to develop comprehensive recruitment strategies for long-term implementation.
- Facilitated job application processes for qualified candidates.
- Monitored applicant tracking system actions to support hiring deadlines and streamline candidate experiences.
- Managed candidate activity within Applicant Tracking System (ATS).
- Utilized internal recruiting systems (iCIMS) to record, update and track all candidate progress.
- Searched for qualified job candidates using computer databases, media advertisements or employee referrals.
- Recruited and trained 100+ new employees to manage overall talent acquisition.
- Scheduled or conducted new employee orientations.
- Hired employees and processed hiring-related paperwork.
Education
Campbell UniversityBuies Creek, NC
Some College (No Degree) from Middle Grades Education
Skills
- Portfolio Growth
- Spokesperson Experience
- Communications Leadership
- Team Management
- Conflict Resolution
- Planning & Organizing
- Relationship Building
- Good Work Ethic
- Organizational Skills
- Supervision & Leadership
Timeline
Director or Reputation Management
Luna Brand Management
05.2021 - Current
Human Resources & Recruiting Manager
Tova Inc
06.2016 - 05.2018
Campbell University
Some College (No Degree) from Middle Grades Education
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