Amy Carr
San Francisco,CA
Summary
Marketing and E-commerce executive with over 20 years of experience in consumer and retail sectors, including large corporations, mid-market companies, and startups. Demonstrated ability to enhance marketing, e-commerce, and sales operations through strong communication and organizational skills. Proven team player committed to delivering high-quality results. Expertise in negotiation and business strategy across diverse functions.
Overview
21
21
years of professional experience
Work History
Chief Marketing and Digital Officer
ThirdLove
San Francisco, CA
09.2022 - Current
- Led marketing and e-commerce functions, overseeing e-commerce and Amazon P&L.
- Managed Brand Marketing, Lifecycle Marketing, Performance Marketing, E-commerce, and Technology/Analytics teams.
- Executed digital marketing campaigns across paid social, search, digital display, TV, podcasts, and organic social, achieving over 30% efficiency improvements.
- Developed AI-driven data analytics framework to enhance incremental measurement and campaign effectiveness.
- Created content and managed social media accounts to boost brand visibility; revamped organic social strategy increased engagement and followers monthly in 2025.
- Identified digital opportunities and innovative solutions to drive business growth; led international expansion initiatives.
- Launched Thirdlove's Amazon business, contributing 5% of sales to topline and maintaining growth trajectory.
Co-Founder
PYT Beauty
San Francisco, CA
09.2018 - 03.2023
- Developed multi-million dollar beauty brand, achieving over $2 million in sales.
- Executed dual direct-to-consumer and wholesale strategy across 800 partner locations, including Ulta Beauty, Target, and Macy's.
- Managed wholesale sales and business development while overseeing marketing and e-commerce initiatives.
Senior Director
Sephora
San Francisco, CA
09.2016 - 09.2018
- Executed customer personalization and CRM strategy and roadmap for North American business.
- Developed analytics, consumer insights, and marketing teams to support initiative, generating over $15 million in incremental sales.
Manager, Director, Senior Director
Gap Inc
San Francisco, CA
08.2004 - 09.2016
- Chosen by management to launch new brand under Gap Inc. umbrella.
- Contributed nine years of expertise in e-commerce across Gap, Banana Republic, Old Navy, and Athleta.
- Oversaw CRM and credit card strategy for all brands.
- Negotiated multi-billion dollar co-branded credit card agreement with Synchrony Financial.
Education
MBA - Marketing, Entrepreneurship And Finance
University of Chicago, Booth School of Business
Chicago, IL05-2004
Master of Science - Accounting
University of Maryland, Business School
College Park, MD05-1997
Skills
- Digital marketing and e-commerce management
- Brand strategy and market research
- Customer relationship management
- Business development and team leadership
- Strategic planning
Public Speaking
- Etail, large ecommerce conference
- CRMC, large conference for retailer and ecommerce technology
- University of Chicago, Kilts Marketing Conference
Paid Advisory Board Roles
- Yotpo, ecommerce loyalty and review technology
- Disco, post purchase technology
- Ocean, cross brand loyalty program technology
Timeline
Chief Marketing and Digital Officer
ThirdLove
09.2022 - Current
Co-Founder
PYT Beauty
09.2018 - 03.2023
Senior Director
Sephora
09.2016 - 09.2018
Manager, Director, Senior Director
Gap Inc
08.2004 - 09.2016
MBA - Marketing, Entrepreneurship And Finance
University of Chicago, Booth School of Business
Master of Science - Accounting
University of Maryland, Business School
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