Amy Casto
Pewaukee,WI
Summary
Goal-oriented manager with distinguished experience in the Animal Health industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
21
21
years of professional experience
Work History
Territory Manager
Central Garden And Pet Dba General Pet Supply
10.2006 - Current
- Expanded territory coverage by strategically identifying and targeting high-potential accounts.
- Improved customer satisfaction and retention through frequent visits, timely response to inquiries, and effective problem resolution.
- Developed strong relationships with key decision-makers, fostering trust and loyalty in my assigned territory
- Achieved sales quotas consistently through strategic planning and effective customer relationship management.
- Collaborated with cross-functional teams to ensure timely product delivery and post-sales support.
- Conducted market research to identify emerging trends and recommend appropriate sales strategies for my territory.
- Provided training sessions for new team members on account management techniques, leading to more efficient workforce.
- Analyzed competitors'' offerings and devised targeted marketing campaigns to attract potential customers.
- Delivered engaging presentations demonstrating product features and benefits that resonate with clients'' unique requirements.
- Managed multiple accounts simultaneously while maintaining a high level of responsiveness to client inquiries and concerns.
- Streamlined internal processes, resulting in improved communication and increased efficiency among team members.
- Tracked sales performance metrics regularly, adjusting strategies as necessary to meet or exceed targets.
- Created customized solutions in collaboration with technical teams addressing specific pain points of each client successfully.
- Managed roughly 100 accounts within assigned Midwest territory.
- Documented time, calls and results and submitted reports.
- Monitored expenses and time usage to maximize effectiveness.
Certified Veterinary Technician
Animal Medical Center
08.2003 - 10.2007
- Enhanced patient care by conducting thorough diagnostic tests and analyzing results accurately.
- Improved clinic efficiency by maintaining organized medical records and updating patient information promptly.
- Assisted veterinarians with surgical procedures, ensuring proper anesthesia administration and monitoring vital signs.
- Promoted animal health through vaccination programs, routine examinations, and preventive treatments.
- Educated pet owners on proper animal care practices, contributing to better long-term pet health outcomes.
- Contributed to team success with excellent communication skills and collaboration in multidisciplinary veterinary teams.
- Mentored junior veterinary technicians through hands-on training sessions, sharing knowledge of best practices in animal care.
Outside Sales Representative
Nobis Sales And Marketing
01.2004 - 10.2006
- Increased territory sales by building strong relationships with key clients and identifying new business opportunities.
- Established rapport with potential customers through cold calling and presenting product offerings tailored to their needs.
- Managed aproximately 150 client base customers in a three state territory, consistently exceeding sales targets and contributing to overall team success.
- Enhanced customer loyalty with timely follow-ups, addressing concerns, and offering exceptional support.
- Collaborated with manufacturers to ensure accurate product knowledge for effective sales presentations.
- Streamlined order processing by effectively communicating with internal teams and clients, ensuring timely delivery of products.
- Attended industry trade shows to network with potential clients and stay current on market trends.
- Developed a comprehensive understanding of competitor products to better position company offerings in the marketplace.
- Conducted product demonstrations for prospective clients, showcasing unique features and benefits.
- Managed account portfolios, regularly assessing client needs and identifying opportunities for upselling or cross-selling products.
- Provided detailed sales reports to management, highlighting successes and areas for improvement.
- Participated in ongoing training initiatives to continually expand product knowledge and improve selling techniques.
- Gathered valuable customer feedback, sharing insights with internal teams for continuous improvements in product development processes.
- Established long-term partnerships with key accounts by delivering consistent value-added services and support throughout the relationship lifecycle.
- Prospected and conducted face-to-face sales calls with business executives and directors throughout assigned territory.
Education
Associate of Applied Science - Veterinary Technology
Madison Area Technical College
Madison, WI05.1998
Skills
- Business Development
- Goal Setting
- Sales Forecasting
- Relationship Building
- Channels and Distribution Knowledge
- Team Collaboration and Leadership
- Client Consultations
- Trends Analysis
- Product positioning
- Brand Promotion
- Staff Training
- Customer Relationship Management
- Issue Resolution
- Competitor research
- Customer Acquisition
- Consultative Sales
- Time Management
- Sales expertise
Timeline
Territory Manager
Central Garden And Pet Dba General Pet Supply
10.2006 - Current
Outside Sales Representative
Nobis Sales And Marketing
01.2004 - 10.2006
Certified Veterinary Technician
Animal Medical Center
08.2003 - 10.2007
Associate of Applied Science - Veterinary Technology
Madison Area Technical College
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