Amy Cotton
Encinitas,California
Summary
Multi-faceted, results-oriented, and high-energy business professional with experience consulting small, mid-market, and enterprise level companies. Significant experience in marketing, project management, and overseeing multiple critical projects simultaneously, while consistently meeting and exceeding goals. Excellent interpersonal and communication skills with an aptitude for public speaking.
Overview
16
16
years of professional experience
Work History
Marketing Program Manager- Biosciences
Thermo Fisher Scientific
01.2020 - Current
- Experienced marketing communications professional and dedicated marketing project manager for the Cell Biology team, driving execution of marketing campaigns that enable the business to meet their strategic objectives
- Key Contributions: Effectively manage up to 100 marketing programs at one time, from concept to final deliverables, while ensuring adherence to brand, legal, and quality requirements
- Collaborate with both regional and global marketing development leads on a weekly basis to provide execution and deployment guidance for all marketing collateral
- Plan and drive the creative campaigns for highly visible NPI launches including Gibco BenchStable Media as well as the Gibco CTS Rotea Counterflow Centrifugation System
- Engage with the internal agency to ensure tactics are delivered on time, on budget, and to the highest quality
- Provide strong cross-functional leadership and coordination through direct communication with the digital, social, web, and email teams to ensure marketing campaigns are properly executed.
Marketing Program Manager
Thermo Fisher Scientific
01.2018 - 01.2020
- Experienced marketing communications professional and dedicated marketing project manager for the Cell Biology team, driving execution of marketing campaigns that enable the business to meet their strategic objectives
- Key Contributions: Effectively managed up to 100 marketing programs at one time, from concept to final deliverables, while ensuring adherence to brand, legal, and quality requirements
- Collaborated with both regional and global marketing development leads on a weekly basis to provide execution and deployment guidance for all marketing collateral
- Facilitated the creative campaigns for highly visible NPI launches including Gibco BenchStable Media as well as the Gibco CTS Rotea Counterflow Centrifugation System
- Engaged with the internal agency to ensure tactics were delivered on time, on budget, and to the highest quality
- Exercised cross-functional leadership by facilitating direct communication with key stakeholders across business units ensuring seamless execution of marketing campaigns.
Client Success Manager
Houzz
01.2016 - 01.2018
- Highly focused and detail-oriented Account Manager successfully overseeing 450 accounts across the United States and Canada
- Key Contributions: Effectively managed a 1.8 million dollar book of business while meeting and exceeding revenue retention goals of over 98.5%
- Fostered and sustained valuable client relationships, proactively driving sales growth through the enhancement and promotion of impactful branding campaigns
- Accountable for executing event-marketing activities such as traveling to trade shows as a brand ambassador
- Strategized and executed impactful digital advertising campaigns, significantly enhancing the client's market visibility and presence
- Demonstrated exceptional proficiency in leveraging Salesforce for streamlined account management, effective prospecting, and comprehensive revenue and sales reporting.
Nutritionist, Certified Fitness Consultant, and Pilates Instructor
BodyRok
01.2014 - 01.2016
- Health advisor and fitness instructor responsible for developing and delivering customized exercise programs, corporate educational seminars, and nutrition programs
- Key Contributions: Launched educational seminars regarding the vital role of consistent exercise and proper diet
- Personalized nutrition and exercise programs with 80% of clients achieving long-term health and fitness goals
- Responsible for strategic business planning, forecasting revenue projections, and marketing both activity and sale strategies to consistently perform in the top 5% of staff.
Senior Business Consultant
Deloitte Consulting LLP
01.2008 - 01.2014
- Developed insightful solutions and produced actionable content for market-leading client organizations to tackle complex business problems and drive tangible results
- Gained national and international business experience consulting across numerous industries including mobile and social media, technology, pharmaceutical, finance, and manufacturing
- Key Contributions: Led functional design initiatives for five major projects of domestic and international scope for Cisco, Expedia, Intuit, TJX Companies, and Twitter
- Prepared gap analysis, implemented QA testing, and managed project issues and risks
- Managed an internal team of 4-6 consultants as well as an offshore team located in India in order meet deadlines and reduce project costs
- Directed steering committee meetings and workshops
- Responsible for tracking resource allocation, budget, and project status for a team comprised of 120 members
- Increased client’s revenue growth by improving operating margins
- Implemented finance transformations using Oracle applications and technology to streamline corporate business processes.
Education
Bachelor of Science - Economics-Finance
Bentley University
Study Abroad Program -
RMIT University
Melbourne, AustraliaSkills
- Social Media Management
- Email Marketing
- Campaign Management
- Strategic Planning
- Brand Management
- Strategic Planning and Alignment
- Marketing Program Management
- Marketing Campaign Development
- Lead Generation Campaigns
Memberships And Affiliations
- Motivational Coach, Junior Achievement of Orange County
- Board of Directors, ALS Association San Diego Chapter
Timeline
Marketing Program Manager- Biosciences
Thermo Fisher Scientific
01.2020 - Current
Marketing Program Manager
Thermo Fisher Scientific
01.2018 - 01.2020
Client Success Manager
Houzz
01.2016 - 01.2018
Nutritionist, Certified Fitness Consultant, and Pilates Instructor
BodyRok
01.2014 - 01.2016
Senior Business Consultant
Deloitte Consulting LLP
01.2008 - 01.2014
Bachelor of Science - Economics-Finance
Bentley University
Study Abroad Program -
RMIT University