Amy Court
Summary
Focused advertising professional with over 25 years of managing full sales cycle and building long-term client relationships. Capitalized on new business opportunities and expanded existing accounts in challenging sales environment. Excellent organizational and collaborative skills leading to impressive results.
Overview
26
26
years of professional experience
Work History
Advertising Media Sales Consultant
IHeartMedia
09.2023 - Current
- Expand client base through effective prospecting, networking, and relationship building within the industry.
- Negotiate favorable contract terms for both clients and agency, maximizing profits while maintaining strong relationships with key accounts.
- Leverage Salesforce to efficiently track all communications with existing clients while also identifying potential leads for future outreach initiatives.
- Maintain a keen understanding of client objectives, target audience preferences, and market dynamics to create customized advertising strategies that delivered measurable results.
- Boost advertising sales by creating tailored media plans for clients based on their specific needs and goals.
- Enhance customer satisfaction by providing continuous support throughout the entire sales process, from initial contact to post-sale follow up.
Donor Relations Manager
Boys & Girls Club Of Collier County
01.2023 - 08.2023
- Maximized event attendance and revenue generation through meticulous planning, promotion, and execution of donor events.
- Optimized department operations by evaluating existing processes and implementing improvements that increased efficiency.
- Increased donor database accuracy by implementing rigorous data entry protocols, ensuring timely gift acknowledgements and reporting.
- Implemented innovative approaches to recognize donors contributions through various acknowledgment methods that fostered loyalty among supporters.
- Used DonorPerfect to compile reports on donor profiles, credit information and response rates to improve donation tracking.
- Coordinated volunteer recruitment efforts to support donor relations initiatives and enhance community outreach programs.
Project Manager
USA Today Network/LOCALiQ
05.2020 - 12.2022
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Planned, designed, and scheduled phases for large projects.
- Met project deadlines without sacrificing build quality or workplace safety.
- Established effective communication among team members for enhanced collaboration and successful project completion.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.
- Reported regularly to managers on project budget, progress, and technical problems.
- Collaborated closely with senior management to align project objectives with strategic company initiatives, ensuring that efforts contributed to overall business growth.
Strategic Account Executive
USA Today Network/LOCALiQ
09.2018 - 05.2020
- Established strong relationships with key clients by providing personalized solutions and exceptional service.
- Aligned internal resources to effectively support client needs and ensure timely issue resolution.
- Conducted competitive analyses to inform account strategies and maintain a competitive edge in the marketplace.
- Organized regular client touchpoints, maintaining open lines of communication for feedback and updates.
- Increased revenue by identifying growth opportunities and developing tailored account strategies.
Media Director
Spiro & Associates
01.2017 - 08.2018
- Developed and executed comprehensive media strategies aligned with business goals.
- Leveraged market research and competitive analysis to identify optimal media channels for campaigns.
- Managed media budgets effectively to maximize ROI.
- Oversaw media campaigns across various channels, including digital, print, TV, and radio.
- Collaborated with creative teams to ensure consistent messaging and brand alignment.
- Monitored campaign performance, adjusted tactics as needed, and reported on key metrics.
- Cultivated strong relationships with media vendors, negotiating favorable rates and added value.
- Stayed abreast of digital trends and emerging platforms.
- Analyzed data to refine strategies and improve campaign performance.
Digital Media Manager
Waterman Broadcasting - NBC2 & ABC7 (Hearst)
01.2007 - 01.2016
- Responsible for all digital advertising revenue on nbc-2.com, NBC2 News App, NBC2 Weather App, abc-7.com, ABC7 News App, NBC2 Facebook, Digital Promotions/Contests, Weather Stations/Webcams and all new digital marketing services
- Kept abreast of emerging trends in digital media technology, applying innovative tactics to maintain a competitive edge in the marketplace.
- Analyzed web analytics to identify trends, optimize user experience, and increase conversion rates.
- Oversaw pricing, inventory and all sponsorship elements for all digital products.
Regional Sales Manager
HGTV/Food Network/DIY Network/Fine Living
01.1998 - 01.2006
- Responsible for all national advertising revenue on HGTV, DIY and GAC (Great American Country), all Online properties, Scripps New Business Ventures and Marketing platforms for the Atlanta Ad Sales office
- Managed territory including all clients and advertising agencies in Florida, Georgia, Maryland, Virginia, Washington DC, North Carolina, Kentucky, West Virginia, Tennessee, Alabama, Louisiana, Mississippi, South Carolina and the Caribbean
- Supervised four Account Executives, one Integrated Account Executive, one Sales Planner and one Sales Assistant
- Outperformed all budgeted revenue properties as the Atlanta Regional Sales Manager
- Budgeted total 2006 office revenue exceeded $40M annually representing a 55% increase after being named the Atlanta Regional Sales Manager in 2003
- Approved pricing, inventory and all integrated sponsorship elements
- Acted as liaison to all Network departments for Marketing, Pricing & Planning, Inventory Control, Corporate Research and Publicity.
Education
Bachelor of Arts - Communications, Radio/Television -
University of Central Florida
Skills
- Market Research Analysis
- Target Audience Identification
- Multimedia Sales strategies
- Advertising Campaign Management
- Goal-Oriented
- Customer Satisfaction
- Project Management
- Continuous Improvement
- Workflow Optimization
References
Available upon request
Timeline
Advertising Media Sales Consultant
IHeartMedia
09.2023 - Current
Donor Relations Manager
Boys & Girls Club Of Collier County
01.2023 - 08.2023
Project Manager
USA Today Network/LOCALiQ
05.2020 - 12.2022
Strategic Account Executive
USA Today Network/LOCALiQ
09.2018 - 05.2020
Media Director
Spiro & Associates
01.2017 - 08.2018
Digital Media Manager
Waterman Broadcasting - NBC2 & ABC7 (Hearst)
01.2007 - 01.2016
Regional Sales Manager
HGTV/Food Network/DIY Network/Fine Living
01.1998 - 01.2006
Bachelor of Arts - Communications, Radio/Television -
University of Central Florida