Amy DeCicco
Marketing & Development Executive | Brand Builder | Revenue Growth
Fanwood,NJ
Summary
Marketing & Development Executive with 17+ years of experience driving growth through brand strategy, partnerships, and mission-driven storytelling. Proven record of generating multimillion-dollar revenue opportunities, leading cross-functional teams, and building communities that rally around shared vision. Recognized for aligning results with strategy and inspiring action through authentic relationships and compelling narratives.
Overview
17
17
years of professional experience
Work History
Head of Global Marketing
Wayleadr
10.2023 - 09.2024
- Led cross-functional teams to develop integrated marketing campaigns that drove new enterprise client acquisition, including Riot Games, Dolby, L'Oréal, and eBay.
- Developed and executed an investor fundraising strategy, including messaging, positioning, materials, and executive presentation scripts, to effectively communicate organizational value.
- Managed vendor relationships for outsourced creative work or specialized services while maintaining budgetary control.
- Conducted thorough market research to identify trends, opportunities, and competitive threats impacting company growth on a global scale.
- Increased brand awareness through the creation of compelling content for digital channels, including social media, podcasts, email campaigns, and website updates.
- Optimized marketing budgets by analyzing performance metrics and reallocating resources accordingly.
Head of Marketing
Retrain.ai
11.2021 - 10.2023
- Created more than $9.2 million in pipeline opportunities.
- Developed and implemented global marketing strategies to produce over 30% of sales opportunities, increasing opportunity generation by 260% year over year.
- Boosted website traffic by over 500% and inbound lead generation by over 1100% year over year through a company-wide brand refresh and new website launch.
- Designed and executed the industry's first Responsible HR Forum for HR leaders from enterprise and Fortune 500 companies.
- Developed corporate sponsorships and worked with industry thought leaders to expand public relations, securing mentions in publications such as Fast Company and Forbes.
- Managed a $2M annual marketing budget.
- Member of the Executive Leadership Team.
Senior Vice President of Marketing (Head Of)
ExtensisHR
10.2019 - 08.2021
- Launched a COVID-19 micro-site in 7 days to support clients and partners with PPP loan guidance.
- Implemented empathetic selling during COVID-19, maintaining proposal production rates through 2020.
- Generated more than $2.9M in pipeline in 2021.
- Completed the company rebrand and website launch in H2 of 2020 to reposition the organizational brand from a regional provider to a national provider.
- Launched two new service-based solutions to the national market, expanding the product offering and pivot plays for the sales organization.
- Grew a four-person team with a $900K budget to a thirteen-person team (marketing and BDRs) with a $1.8M budget.
- Member of the Executive Leadership Team.
Vice President of Marketing (Head Of)
Myriad360
04.2018 - 10.2019
- Completed the corporate rebrand of a 15-year-old company within the first 8 months.
- 40 engaged, net new companies attributed to inbound marketing post rebrand.
- Refocused live event strategy, resulting in over $100K in booked gross profit.
- Instituted and launched the company's first SEO and digital advertising strategy.
- Developed, managed, and reported on departmental budget, KPIs, and ROI.
- Manager and coach to a five-person marketing team.
- Member of the VP Leadership Team (XLT).
Senior Director of Marketing
Serraview
04.2017 - 04.2018
- $509K in ARR through lead generation efforts in 2017.
- Completed a global rebrand, with a website relaunch, within the first 5 months.
- Rebuilt the social media strategy, resulting in an 80% increase in leads for 2017.
- Achieved a 46.2% increase in email open rates, and a 500% increase in new contact generation.
- Supervisor of Marketing and Events Specialist.
- Vetted, on-boarded, and managed marketing agency and third-party vendors.
- Developed, managed, and reported on departmental budget, KPIs, and ROI.
Director of Marketing
Sentinel Data Centers
03.2015 - 03.2017
- Secured a $1.2 million contract value tenant as a result of strategic inbound marketing efforts.
- Executed a full website redesign, increasing site traffic by 57.7%.
- Implemented HubSpot to increase channel-focused outbound marketing.
- Oversaw the fiscal management of the departmental budget and forecasting.
- Developed a ground-up corporate branding program: guidelines, visions, and voice.
- Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Marketing Communications Manager
RealMatch, LLC
06.2013 - 03.2015
Marketing Associate
EcVision
02.2011 - 06.2013
Sales & Marketing Associate
(C) Systems, LLC
01.2009 - 01.2011
Education
Bachelor of Science - School of Media Arts & Design, Corporate Comms.
James Madison University
Harrisonburg, VA 08.2005 - 2009.05
Skills
Multicultural Marketing
Timeline
Head of Global Marketing
Wayleadr
10.2023 - 09.2024
Head of Marketing
Retrain.ai
11.2021 - 10.2023
Senior Vice President of Marketing (Head Of)
ExtensisHR
10.2019 - 08.2021
Vice President of Marketing (Head Of)
Myriad360
04.2018 - 10.2019
Senior Director of Marketing
Serraview
04.2017 - 04.2018
Director of Marketing
Sentinel Data Centers
03.2015 - 03.2017
Marketing Communications Manager
RealMatch, LLC
06.2013 - 03.2015
Marketing Associate
EcVision
02.2011 - 06.2013
Sales & Marketing Associate
(C) Systems, LLC
01.2009 - 01.2011
Bachelor of Science - School of Media Arts & Design, Corporate Comms.
James Madison University
08.2005 - 2009.05
Similar Profiles
Emily Williams OrtizEmily Williams Ortiz
Operations Controller at Academy Glass, Inc.Operations Controller at Academy Glass, Inc.
Isabel McEvoyIsabel McEvoy
Representative at South Beach Tanning SalonRepresentative at South Beach Tanning Salon
Alyssa AlvarezAlyssa Alvarez
Shift Manager at Dunkin' DonutsShift Manager at Dunkin' Donuts
Leslie WalstromLeslie Walstrom
Head of Global Marketing at Columbia Threadneedle InvestmentsHead of Global Marketing at Columbia Threadneedle Investments
Chris RuffChris Ruff
Head of Global Marketing & Creative at Activist Artists ManagementHead of Global Marketing & Creative at Activist Artists Management