Amy Delcamp
Rochester Hills,MI
Overview
19
19
years of professional experience
Work History
Manager, Jeep Brand Communications
Stellantis North America
02.2019 - 04.2019
- Responsible for Jeep Cherokee, Compass, Grand Cherokee L and brand’s first battery-electric vehicle (BEV) in North America
- Co-led 2023 Easter Jeep Safari and secured most successful media coverage of program to date
- Overall program results: 4.4k stories/mentions, 9.8B global reach (6.9B in NA), with 100% positive/neutral tonality
- Successfully executed product launch of first-ever three-row Jeep Grand Cherokee L amidst global pandemic and industry chip shortage
- North America media launch event drove highest traffic on record for Jeep website visits from all sources/demand channels
- Other results included: Launch/reveal coverage (mentions: 395, reach: 5.4B, 84% positive/13% neutral tonality)
- Drive program coverage (mentions: 219, reach: 900M, 80% positive/20% neutral tonality)
- Drove >13.5M social media impressions
- Industry awards (total of 11 as of 11/1/2022).
- Facilitated successful cross-functional collaborations for the completion of key projects, fostering strong working relationships among team members.
- Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
Manager, Strategic Communication
Taubman Centers, Inc.
03.2015 - 02.2019
- Provided strategic counsel to 18 U.S shopping centers on local and national media efforts designed to reach key stakeholders and change e negative narrative about retail/mall industry
- Developed executive messaging, briefing documents and media statements to support industry events, media interviews and crisis situations
- Promoted new property developments and core redevelopments by assisting in development of ground-breaking ceremonies, grand opening events, charity galas and other activities
- Served on grand opening teams for highly successful openings of The Mall of San Juan (Puerto Rico, March 2015) and International Market Place (Honolulu, August 2016)
- Worked in tandem with coveted luxury and fast-fashion retailers and sought-after emerging brands to maximize in-market exposure
- Founding member of company's Tourism Advisory Council to position key assets as premier travel destinations
- Curated unique stories across enterprise for daily news postings on company’s internal web portal
- Provided timely and relevant content for corporate social media channels (Twitter, Instagram, LinkedIn, YouTube)
- Secured several International Council of Shopping Centers industry awards for Excellence in Public Relations.
Vice President
FleishmanHillard
04.2013 - 03.2015
- Served as onsite account manager for General Motors Foundation
- Provided counsel to head of communications and day-to-day support to advance client’s mission and work in areas of education, health and human services, environment and community development
- Managed annual budget of $450,000 and national team of six communications and media professionals
- Executed strategic communication plans to deliver key messages, engage multiple audiences, drive impact and garner positive results
- Developed communication materials including news releases, media advisories, messaging briefs, newsletter articles and executive remarks
- Secured more than 860 million traditional media (print, online, broadcast) and more than 13 million social media impressions on behalf of client (2013).
Managing Supervisor
FleishmanHillard
04.2009 - 04.2013
- Member of AT&T’s social media team
- Provided strategic counsel and strategy for its U-verse TV product and services, developed messaging to humanize brand, managed partnerships and promotions to increase brand awareness, and facilitated issues management during service outages and contract negotiations
- Managed national team of four to monitor social media channels and online conversations
- Engaged daily with consumers and partnered with Customer Care managers to escalate service issues, identify best practices and provide competitive analysis and performance insights
- Facilitated social media messaging, event tabs, sweepstakes and marketing ads to drive brand awareness, increase fan base and deliver impactful results
- Helped client reach 1 million Facebook fans and launch Twitter handle.
Account Supervisor
FleishmanHillard
03.2008 - 04.2009
- Played a key role as Central Region Market Manager for AT&T to increase brand visibility during major wireless product and service launches and managed ongoing brand reputation through social media channels, mergers and acquisitions, workplace and personnel incidents, and various business operations
- Served as spokesperson and primary media lead for eight states, executing strategic communication and media plans to support local initiatives, including new retail locations, product launches and sponsorship events
- Led onsite media efforts to support client’s sponsorship activities during 2009 NCAA Final Four Men’s Basketball Championship in Detroit, securing daily coverage from all local media outlets.
Manager, Public Relations
Kelly Services, Inc.
06.2003 - 03.2008
- Managed external communications and national media relations for company’s seven professional and technical staffing divisions, securing media interviews and story placements in key industry trade publications
- Provided strategic counsel to president/CEO for monthly labor commentary, which generated regular coverage and executive commentary in outlets such as The Wall Street Journal, CNBC, Bloomberg News, and Reuters
- Placed by-lined feature articles for professional and technical staffing divisions in key trade publications
- Provided public relations counsel and crisis communication support to more than 300 national branches.
Account Executive
John Bailey & Associates, Inc. Public Relations
04.2001 - 04.2003
- Client accounts included Visteon Corporation, Ford Motor Credit Company, McCormick & Schmick’s and others.
Associate
Burson-Marsteller
06.2000 - 04.2001
- Served as onsite media specialist for Visteon Corporation (assisted team during spin-off from Ford Motor Company).
Education
MBA - Marketing
Walsh College
Troy, MI05.2009
BA - Communication Arts and Science
Michigan State University
East Lansing, MI05.1998
Skills
- Good Judgment
- Computer Skills
- Brand Management
- Teamwork and Collaboration
- Project Planning
- Decision-Making
- Verbal and written communication
- Strategic Planning
- Idea Development and Brainstorming
- Interpersonal Relations
- Key Performance Indicators
- Expectation setting
- Product Management
- Goal Setting
- Written Communication
- Multitasking
Websites
Accomplishments
- Achieved [Result] by completing [Task] with accuracy and efficiency.
Technical Skills
Unicepta, Cision, Factiva, LexisNexis, PR Newswire, BusinessWire, Associated Press Stylebook, Facebook, Twitter, Instagram, Snapchat, YouTube, Tik Tok, LinkedIn
Professional Development
- Leadership Detroit XXXVIII, Detroit Regional Chamber, 09/2016 - 06/2017
- Stellantis Women’s Leadership Experience (2021), Platform to advocate for and advance female leaders within the company
References
References upon request
Timeline
Manager, Jeep Brand Communications
Stellantis North America
02.2019 - 04.2019
Manager, Strategic Communication
Taubman Centers, Inc.
03.2015 - 02.2019
Vice President
FleishmanHillard
04.2013 - 03.2015
Managing Supervisor
FleishmanHillard
04.2009 - 04.2013
Account Supervisor
FleishmanHillard
03.2008 - 04.2009
Manager, Public Relations
Kelly Services, Inc.
06.2003 - 03.2008
Account Executive
John Bailey & Associates, Inc. Public Relations
04.2001 - 04.2003
Associate
Burson-Marsteller
06.2000 - 04.2001
MBA - Marketing
Walsh College
BA - Communication Arts and Science
Michigan State University
Similar Profiles
Thanh TranThanh Tran
Power Inverter Module Control Board / Gate Driver Board Design Release Engineer at Stellantis North AmericaPower Inverter Module Control Board / Gate Driver Board Design Release Engineer at Stellantis North America
PRASHANTH CHILAKAMARRIPRASHANTH CHILAKAMARRI
Powertrain Calibration Engineer at Stellantis North America (FCA)Powertrain Calibration Engineer at Stellantis North America (FCA)
Aakanksha VaidyaAakanksha Vaidya
NW and Diagnostic Engineer Validation Engineer at Stellantis/Capgemini AmericaNW and Diagnostic Engineer Validation Engineer at Stellantis/Capgemini America