AMY E. ROSS
Los Angeles,CA
Summary
Senior Account Executive and Creative Producer Multi-faceted entertainment marketing executive with 20 years’ experience working for high-growth start-ups and premier global corporations. Proven track record of strategically managing and implementing print, digital, and AV campaigns end to end. Independent problem solver with exceptional written and verbal communication skills. Innate ability to develop strong internal and external relationships that influence the decisions of key stakeholders.
Overview
16
16
years of professional experience
Work History
Sr. Producer
Zayde Creative
05.2023 - Current
- Consulting for a start-up boutique entertainment agency with diverse creative teams focusing on team leadership, project management, creative concepting, and client relations
- Lead creative direction and review across multiple disciplines including print, AV, digital and social executions
- Manage and mentor junior producers, empowering them to take on their own clients.
Sr. Account Executive
BOND Creative
05.2021 - 11.2022
- Led cross-functional teams in all aspects of project development from ideation through execution
- Maintained an acute focus on client relationships, servicing multi-million-dollar global campaigns for streaming, TV, and gaming clients including Electronic Arts, Amazon, Epic Games, 2K Games, Netflix, AMC, and Warner Bros
- Increased video game revenue by 30% by developing new business and executing robust 360 campaigns
- Demonstrated expertise in developing key workflow strategies resulting in a 10% increase in efficiencies and timely deliveries of multiple projects
- Accountable for 10MM P&L of key accounts to ensure the profitability of marketing campaigns
- Facilitated communication between internal and external stakeholders by writing clear and detailed briefs to ensure precise execution of requests
- Created synergies to troubleshoot production challenges making timelines more accurate
- Spearheaded complex creative print projects that included illustration, 3D, photo shoots, art direction and production
Sr. Account Executive
BLT Communications
07.2017 - 05.2021
- Managed portfolio of titles for Paramount Home Entertainment print and digital in addition to global campaigns for film, streaming, TV, and gaming clients including Dolby, Netflix, Universal, XBOX, Zynga and Ubisoft
- Increased client base 10% year over year
- Maintained a competitive advantage with our clients by working more efficiently, improving processes, and optimizing quality while still upholding the Agency’s core values
- Collaborated with cross-functional teams to build consensus among internal and external stakeholders
- Managed creative teams to set priorities and problem solve
- Created SOWs and maintained ownership of budgets throughout the lifecycle of multiple projects simultaneously
- Created award-winning campaigns for key accounts including, visual ID elements, billboards, standees, packaging, and digital asset packages
Account Executive / Integrated Producer
BLT Communications
01.2009 - 07.2017
- Leveraged internal and external relationships to integrate print, OOH, digital, social, 3D, and AV on award-winning campaigns for global entertainment partners including Netflix, Amazon, Disney, Dolby, Zynga, Microsoft, Ubisoft, and NBC/Universal
- Executed pitches for new business propositions resulting in a 20% increase in video game clients
- Increased client portfolio year over year through new client acquisition and added incremental services
- Project planning, timeline, and workflow management for all projects
- Facilitated communication and harmonized workflow efficiencies among internal Design, Production, and Finishing teams and external licensors, publishers, and developers to maximize productivity and strengthen project quality
Creative Services Manager
Brash Entertainment
02.2008 - 11.2008
- Established a creative services department working with licensors such as Warner Bros., Fox, Universal, Legendary Pictures, and Six Flags to develop and implement multi-million-dollar campaigns
- Liaison between internal marketing teams, creative agencies, print manufacturers, licensors, and first-party publishers in the US and Europe
- Managed the creation and production of all packaging, online ads, websites, trailers, and TV spots, executing a common creative vision and direction for each campaign
- Maintained project management, quality control, and logistical coordination in relation to product releases
- Created synergies between PR, Marketing, Sales, Legal Affairs, and Operations resulting in better communication and inter-dependent efficiency
Education
Bachelor of Arts - English
CALIFORNIA STATE UNIVERSITY
Northridge, CACERTIFICATION -
Google Project Management
08.2023
Skills
- Client Relations
- Project Management
- Creative Writing
- Interpersonal and Written Communication
- Creative Direction
- Manage Personnel
Timeline
Sr. Producer
Zayde Creative
05.2023 - Current
Sr. Account Executive
BOND Creative
05.2021 - 11.2022
Sr. Account Executive
BLT Communications
07.2017 - 05.2021
Account Executive / Integrated Producer
BLT Communications
01.2009 - 07.2017
Creative Services Manager
Brash Entertainment
02.2008 - 11.2008
Bachelor of Arts - English
CALIFORNIA STATE UNIVERSITY
CERTIFICATION -
Google Project Management
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