Amy Engel
Duluth,MN
Summary
Experienced Media Manager with a demonstrated history of working in the retail industry. Strong marketing professional skilled in managing Paid Social, Paid Search, Affiliate, Display, SMS and Email.
Overview
14
14
years of professional experience
Work History
Paid Media Manager
Maurices
09.2015 - Current
- Provide oversight, manage digital media campaigns, and aid in the creation of paid digital content and marketing initiatives
- Oversee various marketing channels: Paid Social, Paid Search, SMS, Affiliate & Display including platforms such as Meta, Pinterest, Tiktok, Snapchat, Google, Bing etc
- Able to prioritize strengths of each channel to effectively support ongoing campaigns
- Manage agency relationships to maximize return on investment and resources
- Provide prioritization, budgets and strategic initiatives
- Identify testing opportunities, analyze, and optimize digital initiatives to ensure they achieve defined KPIs and marketing objectives
- Coordinate and assist on special projects within Marketing and Media teams.
- Collaborated with creative teams to produce engaging content tailored to target demographics.
- Stayed current on industry trends and emerging technologies to ensure the company's competitive edge in the marketplace.
- Supervised online and offline ad campaigns, reporting on results.
- Oversaw company media budget, increasing cost efficiency and sales.
Ecommerce Marketing Coordinator
Maurices
01.2014 - 09.2015
- Lead email and SMS programs through partnership with creative, content and agencies
- Assist with digital media in partnership with marketing agencies
- Test and analyze to ensure campaigns are exceeding goals.
- Developed visually engaging marketing materials to support product launches and promotions.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
Ecommerce Customer Service Manager
Maurices/Dressbarn
10.2010 - 01.2014
- Managed maurices.com customer service and dressbarn.com customer service teams starting at the time of the website launches
- Resolved customer complaints while prioritizing customer satisfaction and loyalty.
- Managed a team of customer service representatives, fostering a positive work environment focused on teamwork and collaboration.
- Facilitated clear communication between departments, ensuring seamless resolution of customer concerns in a timely manner.
Education
BBA - Marketing
University of Minnesota Duluth
DuluthSkills
- Strong business acumen
- Analytical
- Track record as strong partner
- Great communication style and practices
- Stays in touch with current media innovations
Timeline
Paid Media Manager
Maurices
09.2015 - Current
Ecommerce Marketing Coordinator
Maurices
01.2014 - 09.2015
Ecommerce Customer Service Manager
Maurices/Dressbarn
10.2010 - 01.2014
BBA - Marketing
University of Minnesota Duluth
Similar Profiles
Ella DaleElla Dale
Retail Sales Associate at MauricesRetail Sales Associate at Maurices
Sarah GantSarah Gant
Stylist at MauricesStylist at Maurices
Chloe R CollingsChloe R Collings
Stylist Sales Associate at MauricesStylist Sales Associate at Maurices
Melissa AndersonMelissa Anderson
First Assistant Manager at MauricesFirst Assistant Manager at Maurices
Tia GordenTia Gorden
Claims Business Process Consultant Senior at UnitedHealth GroupClaims Business Process Consultant Senior at UnitedHealth Group